CES 2021 has brought a whole host of new smartwatch announcements, and among the most stylish is the Skagen Jorn Hybrid HR smartwatch. Skagen is a Danish brand which is also part of the Fossil Group.

This watch is Skagen’s take on the Fossil Hybrid HR smartwatch, which released all the way back in 2019. The retail cost is US$195 (around £145), which is a relatively affordable price considering the premium look and feel.

The biggest selling point of the Skagen Jorn Hybrid HR is its claim of a 14-day battery life. This figure is managed thanks to the low power e-ink screen which allows the watch to keep an always-on display without draining extra battery life. As this a hybrid watch with manual dials, that also contributes to the longer battery life.

The circular watch casing comes in a choice of two sizes - 42mm and 38mm – and five different strap and bezel combinations. Like other Skagen watches, the design is refined and sophisticated and could easily be worn as an everyday watch – or even for business and formal occasions.

The watch can track various exercises such as running, cycling and hiking via the heartrate monitor, and is capable of sleep monitoring. You can also receive phone and app notifications through it, and customise parts of the watch face via the accompanying app.

The Skagen Jorn Hybrid HR also boasts 3ATM water resistance, should you want to use it in a water sport such as swimming or even paddle boarding. If other friends have the watch, you’ll also be able to work towards group challenges.


One of the reasons the costs on this watch can stay low is due to the lack of GPS. That means that if you want a map of the route you exercised on (such as during a bike ride), then you’ll need to bring your phone with you.

This may be a deal breaker for lots of people, but it'll certainly be a contender for those who are searching for sophisticated-looking wearable that can achieve the basics and record light exercise, all without breaking the bank.

Availability and release dates have yet to be confirmed, but the product should hit shelves sometime in early 2021. You can also read more about our picks of the best smartwatches and fitness trackers that are available right now.