The discount applies to both Carbon/Graphic and White/Soft Gold models, whereas Amazon's biggest discount of £40.28 only applies to the model in White/Soft Gold.

The Sense is Fitbit's most advanced health-orientated smartwatch. It pushes fitness tracking into the world of medical health monitoring with ECG, skin temperature and SPO2 (oxygen) sensors. You can also get stress management insights based on heart rate, sleep, and activity readings, along with EDA (Electrodermal Activity) readings, which measure the intensity of your emotions whether negative or positive. See our full review of the Fitbit Sense to see how it all works.

Fitbit Sense discount Lloyds Pharmacy   

Of course with so many advanced features, the Sense has a price tag to match at £299. The biggest discount we've previously seen on the Sense has been £50 off from Amazon, which makes Lloyd's price the lowest to date. 

Head on over to Lloyds Pharmacy to save £66 on the Fitbit Sense now. We're separately looking at the best Fitbit deals of the month in this article.