The iPhone 11 was the bestselling smartphone handset in the world in Q1 of 2020 according to new research published by Omdia. Despite the coronavirus pandemic, the phone shipped a staggering 19.5m units in January to March, with the second most sold phone being the Samsung Galaxy A51 with 6.8m.

Although Samsung sells more smartphones overall globally, Apple regularly tops the specific handset list. The iPhone 11 replaced the iPhone XR as the most sold phone and sold considerably more in Q1 2020 than the 13.6m iPhone XRs sold in Q1 2019.

The iPhone XR is still sold by Apple at a reduced price and moved 4.7m units in Q1 2020 making it the fifth bestselling smartphone in the world. Xiaomi’s Redmi 8 and Note 8 Pro came in third and fourth with 6.6m and 6.1m sold respectively.

Image: Omdia

Apple’s iPhone 11 Pro Max interestingly sold more than the smaller, cheaper iPhone 11 Pro.

“For more than five years—even amid shifting conditions in the wireless market and the global economy—one thing has remained consistent in the smartphone business: Apple has taken either the first or second rank in Omdia’s global model shipment ranking,” said Jusy Hong, director of smartphone research at Omdia. “Apple’s success is the result of its strategy to offer relatively few models. This has allowed the company to focus its efforts on a small number of products that appeal to a broad selection of consumers and sell in extremely high volumes.”

Apple’s decision to split its iPhone 11 line into ‘pro’ models and then a cheaper model in bright colours and with practically the same specs appears a masterstroke.

Samsung takes up the rest of the spots in the top ten, and it’s interesting that only the Galaxy S20 Plus 5G is a premium phone from the company. Although much of the western media coverage of Samsung is the Galaxy S line, it’s clear that its cheaper A series phones are far more popular for their similar design and relative affordability.

Only Apple is able to buck the trend and sell more premium smartphones at such large volumes.