Giphy’s archive of sharable animated images (GIFs) is popular across many services including Messenger, WhatsApp and Instagram, all of which are Facebook-owned. The service is expected to seamlessly continue to work on these apps, but there is question as to whether integration with rival platforms like Twitter and Slack will continue.

As well as sharing existing GIFs, Giphy lets you create your own moving masterpieces, something that Facebook may look to better streamline within its own apps.

Shah added, “People will still be able to upload GIFs; developers and API partners will continue to have the same access to Giphy’s APIs; and Giphy’s creative community will still be able to create great content.”