It also sees drastic reductions on Amazon Fire and Kindle products. 

Like any sale there is also a lot of hype over discounts that aren’t that good. But either way, it seems the company does not feel it would be able to ship items to its usual timely standards if Prime Day was held in July.

The WSJ also reported that Amazon is “allowing unlimited shipments of nonessential goods to warehouses,” which “will allow the e-commerce giant to lay the groundwork for shipments of a wider variety of products”. This move will likely cost Amazon but is said to be taking place to help process orders faster.

The report highlights that despite a spike in orders in recent months, this was offset by the need to hire more people, hand out hazard pay and cover shipping costs. This has meant Amazon’s net income fell 29% year-on-year for the period.

Prime Day is usually most popular for discounting items like the Nintendo Switch, a console that has been very hard to get hold of during the pandemic due to demand. In 2020, customers might have to wait until autumn to save cash on the thing they’ve got their eye on.