The Instax Mini 40 is the latest addition to the affordable end of the Fujifilm instant camera line-up.
The £90/$100 camera is functionally near-identical to last year’s Instax Mini 11, with a lightweight plastic design, simple controls, and the ability to take shots on Fujifilm’s Instax Mini print format.
Like the Mini 11, it supports automatic exposure along with a dedicated selfie mode that shortens the focal length to make it a little easier to take, well, selfies – though it also helps with close-up macro shots.
The flash fires with every shot, and you won’t get any other options when taking photos, keeping things as simple as possible.
The big difference is really in design. Rather than chunky curves and pastel plastics, the Mini 40 is sleek and straight-edged, with a black faux leather finish and silver textures.
It’s clearly designed to evoke classic film cameras, and separate it from the toy-like aesthetic of the Mini 11.
That essentially makes the Mini 40 the instant camera for people who want the simple point-and-shoot pleasures of Instax’s most affordable models, but still want to look the part.
You’ll have to pay a little extra for the privilege, though; the Mini 11 is cheaper at £70/$70 but looking good rarely comes cheap.
Cementing its commitment to aesthetic, Fujifilm is launching the new Mini 40 alongside new ‘contact sheet’ Mini film prints: black-bordered film shots that emulate the look of classic contact sheet film printing.
The Instax Mini 40 and the new Mini film both launch on 21 April. In the meantime, check out our guide to the best instant cameras now if you’d rather not wait until then.