It’s certainly a bougie way to go with ‘nord’ meaning ‘north’ in more than one language. It could be in part a way to spice up yet another launch from the growing Chinese phone maker, who releases phones twice a year already.

Though Phone Arena pointed out that the trademark covers headphones, smartwatches, tablets and tons of accessories as well as phones, so this might end up being a clue to a whole new line of OnePlus hardware. The company’s current headphones are branded Bullets, and it has not yet made a tablet or smartwatch. 

It’s thought that the new OnePlus device could launch in India on 10 July so hopefully all will be revealed then. TechRadar reported that leaker Max J. seemingly is playing along with the Nord rumour:

After OnePlus CEO Pete Lau gave an interview saying the company will be making a cheaper phone, we’re expecting a 6.4in display on a device with a 90Hz refresh rate. OnePlus is said to be using the handset to take a fresh run at the hyper-competitive Indian phone market, but it’ll surely cause a stir in tech circles the world over.

Read next: OnePlus Nord review

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