The best value plan from Vodafone includes 6GB of data for £53 per month and £49 upfront. While it's a steep monthly cost, you also get a choice of additional services such as YouTube Premium, Spotify or Amazon Prime.
It's worth pointing out, that it's not just Prime Video that's included in the plan, but the entire Amazon Prime service, which costs £7.99 per month or £79 per year otherwise. See our full guide to Amazon Prime.
Google offered the same bundle on the Pixel 5 though that offer ended 19 October.
See also: Best Google Pixel 5 Black Friday deals
The Pixel 4a 5G received 4/5 stars in our review for its ease of use, excellent cameras and larger screen. It's the ideal choice for those pining for the XL counterpart to the 4a, which Google hasn't released this time round.
Our biggest gripe with the 4a 5G is its price. While £499 slots the phone square in the midrange bracket, there are more affordable midrange options with greater specs. Now, however, the additional Bose QC 35 II noise-canceling headphones certainly sweetens the pot.
We're also keeping tabs on the best Black Friday tech deals from all across the web if you want to grab more excellent offers.