Well, this has been a busy week.
Google has obviously drawn the most attention. At a bumper Google I/O event the search giant not only showed off Android 13 and its new Wear OS, but also (deep breath) the Pixel 6a, Pixel Watch, Pixel Buds Pro, Pixel 7 and 7 Pro, and an entirely new Pixel tablet.
Only hours early Sony held its own livestream, revealing the new Xperia 1 IV flagship and more affordable Xperia 10 IV - though there's no sign of the expected compact Xperia 5 IV. But with a familiar design and only minor spec tweaks, are these destined to be yet more Sony also-rans?
Finally, ZTE also unveiled its new flagship line-up, the Axon 40 series. As expected this includes the company's third-gen under-display selfie camera - but what else do the Axons have to offer?
You can watch the full live stream in the video embedded above, or head straight to YouTube to watch it there (and subscribe, if you feel so inclined).
If you have any thoughts or opinions on today’s line-up, let us know in the YouTube comments or via Twitter – we’d love to discuss them on the show.