If one thing is certain, it's that the pandemic has revved up everyone's health consciousness – whether that's eating healthier, building a home gym, exercising more, or simply understanding your genetic make-up to glean your predisposition to health conditions and food intolerances –  er, what?

Well, if you are in that final camp, you can now get 50% off the popular 23andMe DNA and Ancestry kit both from Amazon and directly from 23andMe. The offer reduces the price to £74 from £149. Amazon's deal ends midnight, but 23andMe's offer lasts while 26 November. 

The benefit of getting the deal from Amazon is free delivery. You get free standard delivery on a regular account, and free next-day delivery with Amazon Prime (sign up for a free 30-day trial of Amazon Prime). 23andMe charges £9.99 for standard shipping.

The 50% discount is the biggest discount we've seen in a while – and we would know since we're constantly trawling for the best DNA kit deals.

Amazon's offer is one of thousands available right now as a part of its early Black Friday sale which ends 19 November. While many of the discounts are on small-ticket stocking-stuffers, like 33% off Tile trackers, there are a few eye-catching discounts on high-value products too, like the OnePlus 8 and OnePlus Nord phones.

Black Friday takes place on 27 November but deals are already beginning. We're tracking the best Black Friday deals right here so stay tuned!