Amazon's biggest sales event of the year will start on Monday, 21 June this year, and end midnight 22 June, the retailer confirmed.
The two-day event promises Amazon Prime subscribers thousands of discounts site-wide, including early access to limited-time Lighting Deals, discounts on Amazon devices and services, and promotions to support small and medium-sized businesses.
A Prime membership costs £7.99/US$12.99 per month or £79/$119 a year but you can sign up for a 30-day free trial to make the most of Prime Day offers. You'll be able to see all Amazon Prime Day deals on Amazon's official Prime Day 2021 page.
£10 voucher for small businesses
As we predicted, Amazon will once again offer £10 to spend on Prime Day when customers spend £10 on third-party sellers between 7 to 20 June.
This year, over 300,000 sellers will participate in this promotion, which is more than twice as many as last year. Echo device owners in the UK can also get the £10 voucher by saying "Alexa, shop small business". You can see all participating small businesses here.
50% off Amazon Echo devices
Customers will also be able to save up to 50% on Echo, Fire TV and Ring devices. Amazon launched an upgraded Echo Show 8 and Echo Show 5 on 12 May – both of which are available to pre-order ahead of the 9 June release date. It's possible we might see discounts on these devices on Prime Day too.
Audible for 99p, free Kindle Unlimited & free games via Twitch
In the run-up to the event, Amazon is offering Prime members three months' access to Audible for 99p from now until 22 June.
Prime members can also pick up Kindle Unlimited for three months for free until 22 June. Both Audible and Kindle Unlimited cost £7.99 per month otherwise. Additionally, from 15 June to 30 June, customers can pick up over 300 Kindle e-books for 99p, while Prime members can claim two Kindle Books on Amazon First Reads for free.
Gaming fans can pick up the standard edition Battlefield 4 for free from Prime Gaming (i.e. Twitch) until 21 June.
Amazon Music Unlimited for free
Outside of Prime Day, Prime membership benefits include early access to deals through the year, access to Prime Video, Twitch (i.e. Prime Gaming), Prime Music, same-day grocery delivery, and of course, free next-day delivery. See our full guide to Amazon Prime for everything there is to know about the service.
This will be the first year Prime Day will happen in June. The event typically takes place in July, but was postponed to October last year due to the pandemic.