HP announced a slew of new hardware, software and services at Gamescom in Cologne including an active cooling headset and ambitious OMEN Command Center gaming hub. Everything announced is currently for the EMEA market only.

From its OMEN line it also introduced the X 27 gaming monitor with a Quad HD 2 (2560 x 1440) resolution and a whopping 240Hz refresh rate, alongside a new keyboard and whole host of accessories.

HP’s Pavilion line, a brand usually associated with consumer laptops, was represented with a new gaming desktop and the Pavilion Gaming 15, the first AMD CPU gaming laptop from the company. The latter is expected to cost €599.99 and is an attractive entry point for more causal gamers.

But the OMEN Mindframe Prime Headset caught our eye with its active cooling feature that takes advantage of larger, redesigned earpads for much more comfortable gaming sessions. The €199.99 headset boasts 7.1 surround sound that creates spatial awareness for heightened accuracy in gaming audio. The price sounds high at first, but once you add in the noise cancellation that is a whole lot of gaming headset for the price.

HP’s assault on Gamescom is welcome as its gaming products are good quality and between the Pavilion and OMEN brands account for a wide range of consumer interest and price. A sign that it hopes to involve gamers more with its brand is the introduction of OMEN Command Center, software available for any gamer with a Windows 10 PC.

The Windows Store app provides Coaching, a mode that coaches players through games such as League of Legends. Its aim is seemingly to involve a wider range of gamers in titles that are often intimidating to newcomers such is their scope and learning curve. It uses an AI tool to help players assess their progress while providing tips.

It will also act as a useful hub for games libraries to display key gameplay metrics and will introduce a rewards system in the US to give gamers incentives to earn prizes while playing games via the software.