Anyway, these are times in which no-one can make a joke online without a corporate giant seizing the opportunity to prove to its fellow kids that it can not only take said joke but capitalise on it for fun and profit.
The first Xbox Series X fridge
So, in October 2020, Xbox gave avid gamer Snoop Dogg an Xbox Series X fridge for his birthday. The Xbox fridge had come to life! This, however, was not a mini-fridge. It was a huge, 6ft, 400-pound custom-built appliance, with green interior lighting and an Xbox logo on the front.
The Xbox Series X mini fridge is promised
Press releases were released, memes were launched and Snoop got a new home appliance.
But the idea of building a mini fridge arrived earlier this year, via a competition moderated by Twitter Marketing, in which people were encouraged to vote for which corporate giant should win the #BestOfTweets Brand Bracket champion.
This nail-biting contest was brought to a close when Xbox tweeted that if it were to triumph over rival Skittles, it would put Xbox Series X Mini Fridges into production.
Ok...here goes. Help @Xbox win this and we’ll put into production this year REAL XBOX SERIES X MINI FRIDGES! Yep, you read that right. Not an April Fools joke. Not clickbait. #Xbox #BestofTweets https://t.co/vm5B0kZht1 pic.twitter.com/A28hWBP3Db— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) April 2, 2021
As Skittles had only offered to bring back its lime flavour sweet, which can apparently in no way compete with a branded mini-fridge, the victory went to Xbox, with 50.5% of the vote, over Skittles’ 49.5%.
So, where can you buy the Xbox mini fridge?
At the end of the Xbox showcase at E3 2021, the mini fridge was announced, courtesy of a bombastic trailer. It will be “the world’s most powerful mini-fridge”, so it will indeed be a small fridge, suitable for drinks and snacks, and not some kind of Franken-console. Pictures suggest it'll be able to hold over a dozen drinks cans.
Its availability was given as “Holiday 2021”. But that's all we knew until this follow-up tweet appeared, from "Home Appliance Visionary at Microsoft" Aaron Greenberg.
Who would have guessed this would be our most viewed video of this past week!? The World’s Most Powerful Mini-Fridge is coming this holiday (not just US). #XboxandChill https://t.co/VvfDzEA1sf pic.twitter.com/IySFQWz7M5— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) June 18, 2021
So, not only will the Xbox mini-fridge be available to purchase, but it'll be an international product rollout. All signs point to it being reasonably widely available and on sale in time for Christmas.
Still, while you may be making space on your Christmas list (and beside your gaming chair), keep your expectations under control until we hear more. We still have a (now somewhat dusty) spot all ready for our KFConsole, which has yet to materialise.
In the meantime, if you want an affordable mini-fridge for summer, check out Russell Hobbs’ portable mini cooler. It can also keep chicken warm (we're really not kidding).