The Philips Sonicare ProtectiveClean 6100, the latest in the brand's range, is now available for £90 directly from Philips.

This is the cheapest price we're seeing for one of the best electric toothbrushes on the market. Keep in mind, though the RRP is listed at £299.99 on the manufacturer's site, it is typically priced around £125 from most retailers. At £90 from Philips, however, you save £35 – a sizeable discount when Amazon's lowest price for the same model is £105, while Boots' is £104.99.

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The Sonicare ProtectiveClean 6100 currently sits at the top of our best toothbrush chart. It received 4.5/5 stars in our review, as well as a Tech Advisor Recommended badge. Though it's not a smart, app-connected toothbrush, it's accolades are well-deserved.

Apart from just looking sleek, the ProtectiveClean 6100 offers three brushing modes – including a whitening option – and three sensitivity settings. The brush handle also automatically adapts to the attached brush-head to suit the right sensitivity. We were also impressed with the battery life, which lasted for 20 days on a single charge in our experience, though it advertises a 14-day battery life.

There's a lot to like about the ProtectiveClean 6100, and at £90 there's a lot more to like. Head to Philips right now to pick up the Sonicare ProtectiveClean 6100 for £90.

Also see our monthly round up of the best electric toothbrush deals.