We’re big fans of Cowboy electric bikes and the Cowboy 3 currently sits in a podium position in our roundup of the best e-bikes.
It’s now the previous-generation model because of the Cowboy C4, but that doesn’t mean you shouldn’t buy one: far from it. In fact, with this Black Friday deal knocking £400 off, it’s a great time to do so.
Originally, the C3 (as it's also known) cost £1990 and was reduced to £1690. At the deal price of £1290, it’s genuinely great value. Delivery to the UK is free and unlike a lot of electric bikes, this is actually in stock: you should get it within 10 days.
There’s a choice of black or mineral, and mudguards are included as well.
You can read our full review of the Cowboy to find out more about why we rate it so highly. It’s a single-speed bike, so it’s intended for urban use and commuting rather than any off-roading, and the battery offers up to 70km (about 43 miles).
There’s built-in GPS for tracking, and Bluetooth for the useful companion app. You can get theft insurance from Cowboy as well, for £120 per year. Cowboy also has a new maintenance service – Cowboy Care – where technicians will come to your home and repair any issues.