We’re big fans of Cowboy electric bikes and the Cowboy 3 currently sits in a podium position in our roundup of the best e-bikes.

It’s now the previous-generation model because of the Cowboy C4, but that doesn’t mean you shouldn’t buy one: far from it. In fact, with this Black Friday deal knocking £400 off, it’s a great time to do so.

Originally, the C3 (as it's also known) cost £1990 and was reduced to £1690. At the deal price of £1290, it’s genuinely great value. Delivery to the UK is free and unlike a lot of electric bikes, this is actually in stock: you should get it within 10 days.

There’s a choice of black or mineral, and mudguards are included as well.

Buy the Cowboy C3 for £1290

You can read our full review of the Cowboy to find out more about why we rate it so highly. It’s a single-speed bike, so it’s intended for urban use and commuting rather than any off-roading, and the battery offers up to 70km (about 43 miles).

There’s built-in GPS for tracking, and Bluetooth for the useful companion app. You can get theft insurance from Cowboy  as well, for £120 per year. Cowboy also has a new maintenance service – Cowboy Care – where technicians will come to your home and repair any issues.

See all Black Friday deals and the best electric bikes to buy.