So much so that Sky feels now is the right time for the sport to have its own permanent slot on the TV guide.

The five-year deal between Sky and the NFL is the first time the league has joined with an international broadcaster to launch a dedicated channel.

It marks the 25th anniversary of live NFL coverage on Sky Sports so the days of late-night games on Channel 5 are long gone.

Sky Sports NFL (Channel 407) will arrive on 3 September, a week before the scheduled 2020 season opener between the reigning Super Bowl Champions, the Kansas City Chiefs, and the Houston Texans.

Here’s a rundown of what content the channel will broadcast:

  • Minimum of five live games each week
  • First-pick exclusive game on Sky Sports NFL in the 6pm and 9pm slot every Sunday
  • Every Thursday Night, Sunday Night, and Monday Night Football
  • NFL RedZone
  • Every minute of every playoff game, Pro Bowl, and Super Bowl live
  • Flagship programming from NFL Network, including the popular Good Morning Football and Total Access shows
  • Award-winning documentaries and other content from NFL Films and NBC Sports
  • Brand new weekly shows to review the action and discuss the stories of the league, including original Sky Sports programming
  • Increased coverage across Sky Sports News, Digital and Social platforms

NFL Commissioner Roger Goodell said: “This new five-year agreement and the launch of a dedicated Sky Sports NFL channel will undoubtedly continue our rapid growth in the UK and Ireland.”