After debuting in the US in May 2021, and Latin American and the Caribbean earlier this year, the streaming service HBO Max is finally making its way to European shores on 26 October 2021.

The expansion applies to countries currently covered by HBO Europe (including HBO España, HBO Nordic, and HBO Go), which will gradually be rebranded over time to make HBO Max a global streaming service.

The countries getting HBO Max this October are:

  • Spain
  • Sweden
  • Denmark
  • Norway
  • Finland
  • Andorra

After the first rollout, other parts of Europe will get HBO Max next year. These will be:

  • Bosnia and Herzegovina
  • Bulgaria
  • Croatia
  • Czech Republic
  • Hungary
  • Moldova
  • Montenegro
  • North Macedonia
  • Poland
  • Portugal
  • Romania
  • Serbia
  • Slovakia
  • Slovenia

Pricing hasn’t yet been confirmed for the service in these countries, but Warner is hosting a virtual event next month which will reveal new details.

This will likely also include news about whether ad-supported plans will be available, and if the platform will offer new Warner Bros. movie releases like the US version of the streaming service does.

The UK and other major European countries such as Italy, France and Germany have not been confirmed to get HBO Max. This is because HBO doesn’t currently offer a standalone service in these countries, and therefore can’t rebrand.

Instead, for now content from HBO Max will be continue to be syndicated to partner channels. In the UK, this is via Sky and the streaming service Now, which aired big HBO Max hits such as the Justice League Snyder Cut and the Friends Reunion Special. Sky One also rebranded to Sky Max, solidifying the partnership between the brand and HBO.

HBO Max offers content from across the Warner Bros. library, with classic sitcoms such as The Fresh Prince of Bel-Air, HBO staples like Game of Thrones and big blockbusters from the likes of the DC Universe.

If you’d like to see how it stacks up against competition, you can check out our list of the best TV streaming services. You can also sign up for a HBO Max account with the help of a VPN such as NordVPN – find out more in our guide to watching HBO Max in the UK.