Two-factor authentication was only opt in previously, whereas now it is on and mandatory.

Ring also said that its customers can now opt out of the company sharing your data with third party companies. It said:

“Ring does not sell your personal information to anyone. We occasionally collaborate with third-party service providers that specialize in delivering different benefits, such as identifying and solving your problems faster when you contact Ring Community Support, providing you with personalized Ring offers and discounts, and communicating important alerts about your devices, like when your battery is low. Collaborating with these third-party service providers allows us to deliver the best possible Ring experience to you.”

Companies like Ring are bound to come under scrutiny with their privacy policies but given they are the guardians of extremely sensitive data this announcement does seem rather late.