TVs from luxury brand Loewe can cost north of £10,000 but the firm’s latest model, the bild c, starts at just £1,299 and rivals Samsung’s The Frame.

Loewe calls the bild c a “sleek, sophisticated, and flexible TV ideal for modern living,” thanks to its "exquisite" picture and sound quality along with design features such as a "floating" frame and hidden cabling.

The firm says the chrome frame reflects light, giving the illusion that the TV is floating, and the soft edges of the new SL7 chassis should work in a variety of rooms in the house. It can also be wall mounted if you don’t use the table stand.

Loewe bild c table stand

While it doesn’t have interchangeable bezels or an art mode for when it’s not in use, it rivals Samsung The Frame with its design focus and by offering a small 32in Full HD model.

High-end TVs in this size are rare but sought after for spaces like bedrooms and kitchens. Samsung's smallest model of The Frame 2022 is 43in, so you’d have to buy the older 2021 model to get it in 32.

Loewe’s bild c.32 comes with an LCD panel and exclusive Edge LED lighting. There’s also support for HDMI 2.1, HDR10, HLG and Wi-Fi.

Loewe bild c soundbar

Stepping up to the c.43 gets you a larger 43in screen with a 4K Ultra HD resolution, an extra HDMI port (four instead of three) and support for Dolby Vision. Either way, you get a powerful 60W front-firing soundbar with bass reflex box.

You also get the latest Loewe os7 software with its new home screen while combining the Smart System and App Store from Vidaa giving you access to a range of streaming apps such as Netflix, Amazon Prime Video and YouTube. The stylish remote control gives you access to these at the touch of a button.

Loewe bild c remote

The Loewe c.32 and c.43 are available now priced at £1,299 and £1,499 respectively. You can buy them from retailers including Selfridges, Jigsaw Home, and Premium Sound.