That’s a saving of up to 25% on a new TV and you’ll get it delivered for free in time to watch the rest of the Euro 2020 football tournament

If you do have a little more to spend, the 4K HDR models are also in the Prime Day sale so you can get a 43in model for just £329. Sizes then jump to 50-, 55- and 65in with prices at £369, £399 and £499

Savings here of up to 23%, giving you £150 off the retail price. Sign up to Prime if you haven’t already to access the deals. 

Whichever of the six models you choose, you’ll be getting an LED TV with at least 300 nits brightness. However, the key element here is having the Amazon Fire TV software built-in, so there’s no need to spend extra on a streaming stick or box. 

You get access to all the popular streaming services including Netflix, YouTube, Prime Video, BBC, ITV, Channel 4, Disney+. And you can use Alexa to control things thanks to the included voice remote. 

We reviewed the original version of the JVC Fire TV Edition and gave it a score of 9/10 and our Tech Advisor Recommended award, making it one of the best budget TVs.

“Simple hardware design is paired with a simple, easy-to-use operating system and some surprisingly strong specs for a range of TVs that starts from just £299, leaving little reason for most people to spend much more,” we said.