Amazon’s Prime Day sale is officially here, and if you’re looking for a brand-new streaming device then you can bag the Amazon Fire TV Stick 4K for £26.99, down from a usual price of £49.99.

This nearly half-off deal is exclusively available for Amazon Prime members. If you’re not already signed up, an account costs either £7.99 per month, or £79.99 per year, and you can sign up over on the Amazon website. New members get a 30-day free trial, as well as free delivery and access to Amazon Prime Video, music and more. 

The Fire TV 4K is a great streaming stick option if you want access to Netflix, Prime Video, Now, Disney+, Britbox, Twitch and more in crisp clear 4K - with support for Ultra HD, Dolby Vision, HDR, and HDR10+. The remote itself also supports Alexa, so you can search for programmes and channels with your voice.

There are other savings to be had on streaming sticks and boxes this Prime Day. The Amazon Fire Stick Lite is going for under £20 right now, whilst the Roku Express is going for even less at £16.99. For further deals, you can check out our full roundup of the best deals this Prime Day, as well as the best deals on TVs.

If you’re not sure whether the Fire TV Stick 4K is the right streaming stick for you, check out our full review and see how it compares to rivals in our roundup of the best streaming sticks and boxes.