In September 2020 Amazon announced it's third-generation smart display alongside a new range of Echo speakers (including the Echo 4) and Fire TV streaming devices.

The Echo Show 10 name brings it in line with other models in the range, with the number representing the screen size – 10 inches – which is the largest Amazon offers, alongside the 8- and 5-inch models.

The big new feature is that the screen can turn left or right so that the upgraded 13Mp camera can make sure you're always in the frame for video calls.

Amazon Echo Show 10

Echo Show 10 release date & price

  • 25 February 2021

Amazon originally said it would launch the device before the end of 2020, but that didn't happen and the company has remained tight-lipped about the reasons behind the delay. We assume it's something to do with making the motorised screen, whether the face tracking, the promised silent operation or merely reliability.

Whatever happened, you'll be able to get your hands on one on 25 February in the UK and US, and you can pre-order the Echo Show 10 in Charcoal or Glacier White from Amazon.

It costs £239.99/$249.99, only £20/$20 more than the previous model.

In the US, there's a deal where you can add a Blink Mini security camera to your order for just $5. But in the UK, there's no pre-order offer.

What are the Echo Show 10's other features?

The are stereo speakers in the body behind the screen (along with a woofer and subwoofer), and since the whole assembly moves (not just the screen) so it will always face you when you’re watching video or having a video chat as you move around the room.

You can watch Netflix, Prime Video and Hulu, your flash briefing or music videos: all the things you can do on the current Echo Show.

Operation is said to be silent, so you won’t be able to hear the motor working.

Here's how it works and where the speakers are located:

Alexa Group Calling

Amazon launched group calling in late 2020 which lets you chat with up to eight people, and said it would also bring support for Zoom. This has had a rather limited release, and only works on the Echo Show 8 in the US. It should be rolling out on all Echo Show models, but there's no confirmation it will be on the new Echo Show 10 when it launches.

Alexa Guard

The Echo Show 10 can also use its rotating screen as a security device. When set to Away mode it will periodically sweep your room to check for people and alert you if a person is detected. You can control the rotation via the Alexa app, meaning you can use it like a pan-and-zoom security camera.

The company says it used “advanced computer vision algorithms” which run locally on the AZ1 chip to enable the feature.

You can also securely access the video feed from another Echo Show.

When you don’t want the screen and camera following you around, you can slide the shutter over the lens, or just say, “Alexa, turn off motion.”

Zigbee and Sidewalk

Alongside Bluetooth LE, the Show 10 has the Zigbee hub found in the two previous 10-inch smart displays from Amazon, but there’s also Amazon Sidewalk, which is a new system the company has developed “for devices that stay connected and work great inside and outside your home”.

You can find out more about Amazon Sidewalk.

Can't wait? These are the best Amazon Echo devices to buy right now.