But the Dash Wand’s barcode scanner leaves less room for error than voice controls, and it’s a shame the concept didn’t take off. Its simple scan-to-add use case is pretty fool proof. The problem might lie in Amazon not being able to get a foothold in online food shopping, and the fact that the Wand was a Wi-Fi device that had to be used in the home.

Amazon’s purchase of Whole Foods in the US seems to suggest that the giant realises there’s still value in physical food stores. The death of Dash Buttons and now the Dash Wand could spell the winding down of the Amazon Dash brand completely. But don’t bet on Amazon giving up on food shopping online entirely.

Update: After publication, Amazon sent us the following statement from a company spokesperson:

"“Dash Wand launched in 2014, giving customers the ability to add an item to the cart by scanning a barcode or speaking into the device. Today, these features are part of the Amazon app and the Alexa voice shopping experience – customers can ask to add an item to their Shopping List, add groceries to their cart, reorder, scan items and more. Customers’ needs are largely being met by these services, so starting July 21st, Dash Wand devices will no longer be supported. We look forward to continuing to support customers via the Amazon app, and Alexa.”