The company disputes this point of view and the new blog is a fairly defiant assertion that people shouldn't come across many technical drawbacks to the decision. Sonos appears blindsided by the public reaction to the news. 

Sonos’ initial announcement said “your system will no longer receive software updates and new features”, and this has not changed with Spence’s new post. His assertion that legacy devices will get bug fixes and security patches but not new software features does not change the problem either.

He says that:

“We are working on a way to split your system so that modern products work together and get the latest features, while legacy products work together and remain in their current state. We’re finalizing details on this plan and will share more in the coming weeks.”

This will not be music to Sonos fans’ ears. The core attraction of Sonos as a brand and audio network set up is that you can buy a bit of kit every year or so and build your system up. Not everyone will have a combination of products that will let them successfully split by device age as is suggested here.

At the time of writing, Sonos’ blog site appeared to go offline.

The company is scrambling to prevent what is turning into a PR crisis.

The CEO’s blog post is an odd one as it seems like a rewording of the post that caused customer outcry in the first place. Sonos is still in a position where if its customers want the latest features on their systems that include legacy devices, they will have to buy new equipment.

The fact that some of the legacy gear is from 2015 is unheard of in the audio world, where expensive kit is expected to last many more years. Sonos claims the older devices are not powerful enough to run or compatible with the upcoming feature updates. Even if this is true, it now appears that the way this was communicated to customers was ill thought out.