Apple is a company that loves events, and that was more evident in 2020 than ever before, with the company hosting three consecutive months of product reveals in the latter half of the year.

That pace hasn't slowed in 2021 either; Apple’s Spring Loaded event revealed the new iPad Pro, Apple TV 4K and 24in iMac in April, we got our first look at the latest updates to Apple's various operating systems at WWDC in June and we saw the reveal of new iPhones, iPads and Apple Watch at the company's September event.

And guess what? Apple isn't done for 2021 just yet. 

When will the next Apple event take place? What should you expect? Here’s all you need to know about Apple’s upcoming event schedule.

When is the next Apple event taking place?

Following Apple's September Event, which saw the release of the iPhone 13 range, the redesigned iPad mini, a new entry-level iPad and an upgraded Apple Watch Series 7, the company is rumoured to be holding another event in the autumn. 

The next event is likely to focus on AirPods and Macs - we'll go into more detail below - and it's the former that could give us an idea of when to expect the event.

Apple's Back to School promotion ends on 11 October in the UK and Europe, which currently bundles a pair of AirPods with select purchases. It wouldn't be a good idea for Apple to announce new AirPods while giving away older models, right? The logical thing for Apple to do would be to announce new products once the promo ends, and that's what happened in 2020. 

Back in September 2020, Apple decided to extend its Back to School promotion until 12 October 2020 in the US. While the date seemed random initially, it later transpired that Apple would be holding an event the day after, on 13 October 2021. 

If we follow the same logic, Apple could be planning an event on 12 October 2021, focusing on Macs and the long-awaited AirPods 3. There have been three October events over the past five years too, so Apple does favour October as a month for launches. 

What will Apple announce at its October event?

The last event of the year for Apple will likely be the October event. Apple tends to launch new Macs around this time of year, so it’s likely when the company will reveal the redesigned 14 & 16in MacBook Pro range alongside an updated MacBook Air and Mac Mini too. 

Those hoping for a 2021 announcement of the 'Big iMac' will be disappointed though; the larger 32in iMac isn't due until early 2022 according to recent rumours.

Whispers suggest that we could also finally see the long-awaited AirPods 3 at the October event. Multiple sources suggest the new AirPods, featuring a design similar to that of the AirPods Pro, will release sometime toward the end of 2021. While some specifically said it'd be revealed alongside the iPhone 13, we now know that wasn't the case.

Given the vague end of 2021 predictions from most, it'd make sense for Apple to debut the new wireless buds at its October event - which could be the last for 2021.  

Those holding out hope for the iPad Air 5 will be disappointed though, with sources pointing towards a potential 2022 release. 

Upcoming Apple events

Apple tends to host events at the same time every year, making it a little easier to predict when certain products might launch. Although 2020 did admittedly break away from the standard schedule due to COVID-19, we imagine Apple will return to its standard product release schedule from this point.

Spring 2022 event

It has been suggested that the iPad Air 5 could make an appearance sometime in Spring 2022, and it's likely that Apple will want to hold an event to showcase the upgrades.

It's also when Apple tends to update its iPad Pro range, so it's possible that the Spring 2022 event could be focused mainly on the iPad range, though whispers also suggest we could get our glimpse at a larger 32in redesigned iMac and possibly the AirPods Pro 2 too. 

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