As has been the case since 1967, CES is kicking off the calendar year in style, with a host of new tech products being announced. The big difference in 2021 is that the event is all-digital due to the coronavirus pandemic, with hundreds of companies streaming their press conferences live.
Among the most high-profile is Asus, with the Taiwanese company becoming a regular in Las Vegas over the last few years. Here's all you need to know about its presence at CES 2021.
When is the Asus CES 2021 press conference?
Asus' CES 2021 event will take place today, 13 January at 9am PT - that's 5pm UK time.
How to watch the Asus CES 2021 press conference
Asus' CES press conference will be live streamed on YouTube, and the video is available to watch at the top of the page. If you'd prefer, you can also head straight to the site to watch for yourself.
What to expect from Asus at CES 2021
Asus manufactures a wide range of hardware ever year, but laptops and 2-in-1s are its most popular products. As such, expect that to be the main focus of the company's CES press conference.
We already know some of the products that will be announced, with three new additions to the ROG family of gaming hardware. The updated Zephyrus Duo 15 and Strix Scar 15 are joined by the ROG Flow X13, Asus' first ultrathin 2-in-1 gaming laptop.
The event subtitle 'Be Ahead' gives little away, although a teaser video uploaded to the Asus YouTube channel all but confirms one of the other new products we'll see. The 9-second clip heavily references 'Duo', so we'd be shocked if we didn't see a new ZenBook Duo.
That device's key selling point is a second screen directly under the main display, which can be used for anything from split-screen multitasking to an emoji keyboard. It's not clear what sort of upgrades Asus could bring, but expect Intel 11th-gen chips at the very least.
It's likely to continue to command a high asking price though, so we're also hoping for new additions to the more affordable VivoBook line. The likes of the VivoBook S14 has proven that Asus can produce a capable consumer device that doesn't break the bank.
Elsewhere, it's highly likely that we'll see updates to its Republic of Gamers (ROG) gaming hardware. A successor to the ROG Phone 3 is unlikely at CES, but new Zephyrus and Strix laptops could be in the offing. New monitors and desktop PCs could also be revealed.
The only way to know for sure is to tune into Asus' press conference at 6pm this evening.