If there’s one thing that the pandemic has taught us about technology, it’s that laptops are here to stay. Combining the power of a desktop PC with the portability of a tablet, they still hit the sweet spot for a lot of people. Whether it’s consuming content online, keeping in touch with friends and family, staying productive or even gaming, they’re immensely capable devices that have stood the test of time.
However, gaming has typically required dedicated hardware, with MSI among the brands leading the way. Across eight distinct product ranges, the Taiwanese company has established itself as one of the most recognisable gaming laptop manufacturers.
But that expertise need not be limited to gaming - MSI has proven as such since branching out into business and productivity sectors in late 2020. Across three product lines – the Summit, Prestige and Modern Series – the company is fast becoming a force to be reckoned with among both businesses and everyday consumers.
MSI expansion builds on its gaming prowess
The strength of its gaming laptops in recent years suggested that MSI could successfully expand into other markets, and that appears to be the case. In 2020, the company released the first new entries in its Business and Productivity Series in the form of the Summit E14 and Prestige 14 Evo.
Nowadays, many employees and professionals are expected to be able to work from home. This includes the need for frequent video and audio meetings, as well as presentations. With that in mind, there is an increased need for laptops that really measure up.
The new Summit E14 aligns perfectly with that vision, offering “best-in-class productivity, security and reliability that’s ready to take your business to the next level”.
The device is powered by the Intel 11th-gen Core i7-1185G7 processor, which combines with Nvidia’s GeForce GTX 1650 discrete GPU and 32GB of DDR4 RAM to provide the stellar performance business users demand. This heavyweight performance is achieved within a slim, lightweight design (just 1.29kg), making it perfect for professionals, regardless of experience or expertise. The ability to speed through complex workloads and effortlessly multitask can be appreciated by all.
It comes with a gorgeous 14in 4K (3840x2160) touchscreen display, complete with thin bezels and 100% support for the Adobe RGB colour gamut for a rich, vivid viewing experience. Again, the sleek design doesn’t compromise on battery life, with the 52Wh cell getting you 10 hours usage from a single charge. Two Thunderbolt 4 ports enable rapid data transfer, while also supporting the Power Delivery fast charging standard.
MSI has designed the Summit E14 with remote workers in mind, offering AI noise cancellation to effectively cut out background noise. There’s also an IR-enabled HD webcam, complete with support for Windows Hello face unlock. A generous glass touchpad enables easy navigation mouse-free, making it even more portable.
The Summit E14 runs Windows 10 Pro, a premium version of Microsoft’s operating system specifically recommended to business users. It offers that extra layer of security that’s crucial in the business world, courtesy of additional features such as BitLocker device encryption and Windows Information Protection (WIP).
Working out of office means you may be handling sensitive information from home, but the built-in TPM2.0 technology puts data privacy at the forefront.
The minimalist aesthetic is complemented by the Ink Black colour scheme, while the aluminium chassis has been tested to provide military-grade protection.
Despite the premium feature set and top-of-the-line specs, the Summit E14 is competitively priced – it's available via the MSI website starting at £1798.99. You can pick one up now from Laptops Direct, Scan and Ebuyer.
MSI has proven that it’s adept at catering for everyday consumers looking for a great productivity device, too. The Prestige Series strikes a delicate balance between elegance, power and efficiency, and is headlined by the new Prestige 14 Evo.
It also comes running Intel’s 11th-gen chips, with a choice of processors up to Core i7 and the same company’s latest Iris Xe integrated graphics. MSI allows you to fine tune the Prestige 14 Evo according to your needs, with a choice of Windows 10 Home or Pro and up to 32GB of RAM. This flexibility is often appreciated in the consumer market, with people frequently using the same device for both work and leisure purposes.
You also get a 14in Full HD (1920x1080) IPS display, backlit keys and a 52Whr battery once again. There’s also a great range of ports, with one USB-A, two USB-C (with Thunderbolt 4 and Power Delivery support) a microSD card slot and a 3.5mm headphone jack. A fingerprint scanner also offers a fast, safe and reliable log-in method.
This device is primarily targeted towards consumers, and that’s reflected in the range of colour options – you can choose between Pure White, Rose Pink and Carbon Gray.
The ‘Evo’ moniker refers to its inclusion in Intel’s Evo Platform, a new lineup of rigorously tested premium laptops. In order to qualify, devices must offer super-fast performance, the ability to wake from sleep in less than a second and at least 9 hours of battery life. On the Prestige 14 Evo, the latter can be extended to an impressive 12 hours. Evo certification also requires Thunderbolt 4 ports for extra-fast data transfer (the device has two), as well as Wi-Fi 6.
The Prestige 14 Evo’s inclusion in the Evo Platform highlights it as one of the most accomplished thin and light laptops you can buy. It’s available from £998.99 via the MSI website, with Laptops Direct, Ebuyer and Scan all selling the device.
These are just two of the many Business and Productivity laptops already available from the MSI website, with plenty more expected to arrive in the near future. MSI has quickly established itself as a go-to brand in this sector, and its influence on the mainstream market is only set to grow in the coming months and years.