Black Friday is here, and offers are in full force from the likes of Amazon, Currys, John Lewis, Best Buy, Walmart and more. If you're looking for the very best deals on the very best products, you're in the right place.

We are bringing you the very best Black Friday and Cyber Monday tech deals, as well as tips on how to bag them before they sell out.

We're covering deals across laptops, PCs, TVs, Fitbit, gaming consoles, smart home, and everything else in between. This article is being regularly updated to bring you the very best deals, so keep it bookmarked.

Best Black Friday 2021 sales on now

Here's a list of the UK and US tech retailers that have Black Friday sales, with links to their relevant Black Friday pages.

Skip directly to the Best Black Friday Deals US.

US retailers

  • Adobe - Black Friday deal now live with 40% off Creative Cloud All Apps!
  • Amazon - Black Friday deals live now. See them here.
  • Apple -  Shopping event now live, ends 29 November - Get a gift card worth up to $200 with select purchases
  • Ancestry - Black Friday deal: Up to $50 off
  • Best Buy - Black Friday deals now live and prices won't go lower – look for "Black Friday Price Guarantee" sticker on items
  • B&H Photo Video - Black Friday deals now live: $150 off iPad Pro 12.9in with M1, $60 off condenser mics, deals across computing, cameras and more
  • Dell - Up to 50% off
  • Disney+ - Get Up to 6 months free with Amazon Music Unlimited
  • eBay - Up to 60% off electronics (new and refurbished) like iPhone 11 (Good condition) for $399.99 ($300 off)
  • HP - Black Friday deals now live with up to 60% off selected products + free shipping
  • Macy'sBlack Friday deals now live
  • Microsoft - Up to $600 off Surface Pro 7, $750 off Surface Duo, $200 of Surface Laptop Go & more
  • My Heritage - $40 off, now $39
  • Samsung - Black Friday Samsung deals now live
  • Target"Holiday Best" Black Friday sale now live - Target will adjust prices for any purchases made between 10 October and 24 December if the price goes down any time on or before 24 December
  • Theragun - Up to $300 off devices
  • Ubisoft  - BF20 for extra 20% off existing offers
  • Walmart - Black Friday "Deals for Days"- 20% off electronics, 35% off toys, 20% off vacuums and other home appliances
  • QVC - $15 off first order with code HOLIDAY

UK retailers

We've rounded up the best Black Friday deals below.

  • Adobe - Black Friday deal now live with 40% off Creative Cloud All Apps!
  • Apple - Shopping Event now live, ends 29 November. Get a gift card worth up to £160 with select purchases
  • Amazon - Black Friday now live - Up to 50% off Echo/Fire devices, deals across laptops, audio, home appliances, gaming and more here.
  • Argos - Black Friday now live
  • Black Friday deals now live – Offers across laptops, TVs, white goods, home and kitchen appliances, Amazon Echo, and more
  • Appliance City - Black Friday deals now live  - up to £500 off fridge freezers, cookers, washing machines, kitchen appliances and more
  • Appliances DirectBlack Friday deals now live across TVs, phones (£110 off OnePlus Nord N10), smart home and more
  • Affordable Mobiles - Black Friday deals now live
  • - Black Friday deals live across tech and more.
  • BTExisting customers can access Black Friday deals now
  • Carphone Warehouse - Black Friday Deals now live
  • Currys - TV deals, gaming, smart home, white goods, and more. We're separately be covering the best Currys Black Friday deals here
  • Dell: Black Friday event now live up to 50% off - deals across XPS and Inspiron range, desktop PCs and accessories. Save £550 on New XPS 15!
  • eBay - Up to 50% off
  • Fonehouse - Black Friday deals now live - Fonehouse will refund the difference if you find a better price elsewhere (until 3 December).
  • Fitbit - up to £45 off latest models
  • GiffGaff - Currently offering 15GB for £10
  • Google Store - Black Friday sale on now - Up to £80 off smart home bundles including Nest Doorbell + Nest Cam + Nest Hub Max bundle.
  • Green Man Gaming - Up to 83% off PC game downloads
  • Hughes - Black Friday 2021 deals now live - offers across TVs, laptops, home appliances and more – Save up to £100  with sitewide Black Friday coupon codes 
  • John Lewis - Deals across home, fashion, electricals, LEGO, and gifts.
  • Laptops Direct - Huge Black Friday sale now live
  • MusicMagpie - Black Friday 2021 deals now live - Up to £100 off refurbished phones and tech, up to £75 off refurbished tablets
  • Microsoft - Up to £500 off Surface deals - Offering extended free returns through 31 January 2022 
  • - 100GB SIM for £9.50 with cashback, cheap Apple iPhone 13 deals, Google Pixel 6 deals and more.
  • Mobile Phones Direct - Black Friday deals on now with up to £100 off - High data plans available across Apple iPhone and Samsung Galaxy devices - includes Nintendo Switch bundles
  • NordVPN - Black Friday deal: 72% off 2 year subscription - had 68% off last year. NordVPN is our top VPN pick. See the best Black Friday VPN deals.
  • OnePlus - Up to £200 off OnePlus 9 Pro, £150 off OnePlus 9, £200 off 8T & more 
  • pCloud - 75% off cloud storage (Lifetime access)
  • Samsung UK - Black Friday deals now live 
  • Smarty - £16 for unlimited data
  • Smyths - Black Friday sale with discounts on gaming and toys
  • Sky - Black Friday deals now live - 50% off 60GB iPhone and Samsung plans, 8GB SIM for £8
  • Theragun - Up to £180 off this popular muscle massage range
  • Three - Black Friday deals now live - 50% off first 6 months + up to £100 when you switch
  • Very - Black Friday deals now live - Versa 2 now £99; for deals across tech and lifestyles head on over to Very. It's prices aren't always the most competitive so we'd thoroughly recommend comparing its discounts against the top dogs Amazon and Currys before heading to check out.

Best Black Friday deals 2021 UK

We're working tirelessly to find you the best deals – here's how. Below are some of the very best offers available right now in the UK.

1. Motorola Edge 20 Pro

From: Lenovo

Was: £649

Now: £549  (£100 off plus free Lenovo M10 tablet + Verve Buds 800)

We said the Edge 20 Pro is capable but overpriced in our review, but now with £100 off and the additional freebies (worth £210), the value is undeniable. Claim the extra gadgets here.

You can also claim the Verve Buds 800 when you buy the £269 Edge 20 Lite.

2. Samsung Galaxy S21 FE


Now: From £34.99 per month & 3 months free Disney+

Grab Samsung's fan-focussed follow-up to the flagship Galaxy S21 series right on contracts with iD Mobiles or Vodafone and get 3 free months of Disney+.

3. Apple Watch Series 6 (44mm, cellular)

From: Amazon

Was: £509

Now: £329  (£180 off)

Save £180 on the 44mm Watch 6 with cellular connectivity from Amazon. It's the lowest price we've seen for this variant.

4. Amazon Echo Dot (3rd-gen)

From: Amazon

Was: £39.99

Now: £17  (£22.99 off)

This isn't the newest version of the Echo Dot (that'd be the 4th Gen Echo Dot), but you can get this older model for less than half price – and it'll also arrive before Christmas!

5. Apple Watch Series 7 (41mm, GPS + Cellular)

From: Amazon

Was: £469

Now: £440.86  (£28.14 off)

The Apple Watch Series 7 offers a larger, brighter display, slimmer bezels and more. Right now you can nearly £30 from Amazon on the 41mm cellular option.

6. Apple iPhone SE with iPad 10.2in (2021)

From: Virgin

Now: From £29 per month (2GB)

If you were looking to buy the new iPad along with a new iPhone ahead of Christmas, why not pick this offer from Virgin where both come bundled together.

See our dedicated articles on the best iPhone SE deals along with the best iPad (2021) deals.

7. Oppo A54 5G with free Nintendo Switch OLED

From: Virgin Media

Now: From £21 per month

This excellent offer from Virgin includes a free Nintendo Switch OLED Model at rates as low as £21 per month (2GB data, 36 months). For £24 per month you could upgrade the package to 12GB data.

See our full article on how to get a Switch/OLED Model with a new phone contract.

8. Samsung Galaxy A52s 5G

From: Samsung

Was: £409

Now: £329  (£80 off with cashback)

Buy the Galaxy A52s 5G before Christmas and get £80 when you claim cashback from Samsung. See the best A52 5G deals around.

9. Xiaomi Mi 11 (8GB/128GB) + Mi True Wireless Earphones 2S

From: Xiaomi

Was: £749

Now: £579  (£170 off + Free Earbuds)

Mi 11 is Xiaomi's current flagship (though Xiaomi 12 is coming soon), making this an awesome deal - check out our full review. Pick it up now with £170 off and get a free pair of Mi True Wireless earbuds, worth £79.99.

10. Samsung Galaxy Z Fold 3 + Galaxy Watch 4

From: Samsung

Was: £1,599

Get a Galaxy Watch 4 for free if you buy the Z Fold 3 right now - usually worth £249.

Check out the best Galaxy Z Fold 3 deals in both the UK and US, in our dedicated roundup.

11. Fitbit Sense

From: Amazon

Was: £279.99

Now: £197  (£82.99 off)

Fitbit's most capable activity and wellness tracking smartwatch stands out with its EDA sensor and accompanying stress management features, along with skin temperature detection and Alexa, built-in.

12. iD Mobile: Unlimited data with £50 Currys gift card

From: iD Mobile

Now: £16 per month

ID Mobile's Christmas offer now includes a Currys gift card worth up to £100 with select SIM only deals. There are loads of offers to choose from with prices starting from £10 per month.

13. Samsung Galaxy A12 + Nintendo Switch + Mario Kart 8 Deluxe

From: Virgin Media

Now: From £22 per month

If you're not too fussed about the OLED model, Virgin Media is also offering the Nintendo Switch and Mario Kart 8 Deluxe with the Samsung Galaxy A12 on a 36-month contract. Starting at £22 a month with 2GB of data alongside unlimited calls and texts, it could be a good way to get a new phone and a Switch at an affordable monthly cost. 

14. Nintendo Switch

From: ShopTo via eBay

Was: £259.99

Now: £239.99  (£20 off)

ShopTo is offering £20 off the £259.99 RRP via eBay.

This is the cheapest you can grab the console alone right now, but we'd recommend checking out bundles to get your hands on games and accessories at great prices when you buy the console. 

15. Xiaomi Poco X3 Pro (6GB RAM, 128GB)

From: Xiaomi

Was: £229

Now: £199  (£30 off)

This offer on one of our favourite budget phones of the moment – Xiaomi's Poco X3 Pro – represents phenomenal value.

16. Samsung Galaxy Buds 2

From: Laptops Direct

Was: £139

Now: £98  (£41 off)

Laptops Direct currently has the lowest price for the excellent Galaxy Buds 2.

17. Apple AirPods 3

From: Amazon

Was: £169

Now: £159  (£10 off)

The brand-new AirPods 3 offer better battery performance, an updated design, and support for Spatial Audio and Adaptive EQ. Save £10 from Amazon or Boots, a deal we saw over Black Friday.

18. Fitbit Charge 5

From: Amazon

Was: £169.99

Now: £145  (£25 off)

The brand new Fitbit Charge 5 has a £25 discount from Amazon. This is the best price around right now for Fitbit's latest tracker with a great colour display.

19. NordVPN 2 Years

From: NordVPN

Was: £212.16

Now: £58.46 (£2.44 per month)  (£153.70 off)

Browse in complete privacy on your Mac/PC. NordVPN protects your connection with next-generation encryption, automatic detection of malicious sites, a kill-switch, and more. Stay safe online — anywhere, any time. Get 72% off now.

20. Apple iPhone 13 mini with iPad (2021)

From: Virgin

Now: From £40 per month, no upfront cost

Pick up the latest iPad and iPhone 13 from Virgin in this Black Friday bundle, which is still available in December 2021.

Best Black Friday deals 2021 US

Check out the best Black Friday deals we can see right now in the US. We're constantly updating this list so stay tuned!

1. Blink Video Doorbell

From: Amazon US

Was: $49.99

Now: $34.99  ($15 off)

Amazon only released this video doorbell in September. Pick it up for $15 less ahead of the holidays!

2. Toshiba 43-inch Smart 4K UHD Fire TV + Free Echo Dot 3

From: Amazon

Was: $349.99

Now: $279.99  ($70 off + $39.99 off Echo Dot 3)

It's an excellent price for a 43in Smart 4K UHD Fire TV with Dolby Vision – and You also get a free Echo Dot 3. Just add the speaker to your card and add FTVDOT21 at checkout.

3. Fitbit Charge 5

From: Amazon US

Was: $179.95

Now: $129.95  ($50 off)

The latest Charge 5 now has a whopping $50 off from Amazon! See the best Fitbit deals of Black Friday here.

4. Amazon Echo Dot Kids (4th-gen)

From: Amazon US

Was: $59.99

Now: $34.99  ($25 off)

The Dot 4 for kids now has $25 off from Amazon. Save an additional 25% when you trade-in.

5. Google Nest Mini (2nd generation)

From: Walmart

Was: $49

Now: $24.98  ($24 off off)

Walmart is matching Google's price on the Nest Mini, which is now under $25.

6. Apple AirPods 3

From: Amazon US

Was: $179

Now: $149.99  ($29 off)

The brand-new AirPods 3 offer better battery performance, an updated design, and support for Spatial Audio and Adaptive EQ. Amazon US has brought back its Black Friday deal with $29 off!

7. Samsung Galaxy Z Fold 3

From: Best Buy

Was: $1799.99

Now: $999.99  ($800 off with same day activation)

Best Buy currently has an incredible offer on the Galaxy Z Fold 3 in the US, with $800 off!

Check out the best Galaxy Z Fold 3 deals in both the UK and US this holiday season, too.

8. Disney+ Up to 6 months

From: Amazon Music

Was: $47.94

Now: Free with Amazon Music Unlimited  ($9.99 per month/$7.99 for Prime Members)

Amazon Music Unlimited now includes up to six months Disney+ for free!

9. Microsoft Surface Pro 7 (Core i5, 8GB RAM, 128GB storage)

From: Best Buy

Was: $899.99

Now: $699.99  ($200 off)

This is currently the best price we can see for the Surface Pro 7 (without Type Cover). The deal also includes 15 months of Microsoft 365 for the price of 12.

10. Fitbit Luxe

From: Amazon US

Was: $149.95

Now: $119.95  ($30 off)

Amazon has $30 off the new Fitbit Luxe ahead of the holidays.

11. Theragun: Holiday Sale

From: Theragun

Now: Up to $150 off

Therabody is offering up to $150 off its Theragun percussive massage guns and recovery equipment ahead of Christmas.

12. Samsung Galaxy Buds+

From: Walmart

Was: $149.99

Now: $79.99  ($70 off)

Walmart is selling 2020's Samsung Galaxy Buds+ for just under $80 - one of the lowest prices seen on these headphones. Amazon has it for $67 if you don't mind buying second hand.

13. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Amazon US

Was: $1,249

Now: $1,099  ($149 off)

Save nearly $150 on the MacBook Air with the M1 chip from Amazon with delivery expected by 19-21 December. If it runs out of stock, the next best price is from B&H photo Video where it's £1149.

14. Fitbit Inspire 2

From: Amazon US

Was: $99.95

Now: $69.95  ($30 off)

Amazon always has a great offers on Fitbits, and currently it has $30 off the Inspire 2 ahead of the holidays. The fitness tracker comes in a choice of three colours, and is swim proof. 

15. Samsung UN60TU7000 60in 4K TV

From: Walmart

Was: $598

Now: $508  ($90 off)

This Samsung TV has $90 off in the Walmart Cyber Monday sale, and comes with 4K UHD resolution, auto game mode, a sleek design and all the entertainment apps you need. 

16. Apple AirPods Pro

From: Amazon US

Was: $249

Now: $179.99  ($70 off)

Amazon has the lowest price on the AirPods Pro at the moment with stock expected to return soon. Currently, the fastest delivery date is for the first week of January. If it sells out, head to Target where it's also $179.99.

17. Lenovo 11in Chromebook Flex Laptop

From: Amazon

Was: $319.99

Now: $213  ($106 off)

Grab a 2-in-1 Chromebook from Amazon's for just $213. 

18. Apple iPhone 12 Pro (256GB) - Refurbished "Pristine"

From: Decluttr

Was: $959.99

Now: $839.99  ($120 off)

You can save a bundle when you buy the iPhone 12 Pro refurbished from Decluttr. It's graded in a 'Pristine' condition, so it should be in excellent shape.  See our guide to buying refurbished phones.

19. Apple iPad Pro 11in (Early 2020, 256GB)

From: Amazon

Was: $1099

Now: $899  ($200 off)

There's $200 off the 2020 iPad Pro right now from BH Photo Video with 256GB. It's the best price across all US retailers right now.

Best Tech Deals - Sorted by Category

To find the best Black Friday deals and discounts by device category see our round-ups below: 

Black Friday laptop/PC deals

Best Apple deals

Our colleagues at Macworld UK are rounding up the very best Apple deals in this article

Black Friday phone deals

Black Friday gaming deals

Black Friday tablets, iPads & Smartwatch deals

Black Friday Software & Security deals 

Black Friday deals on everyday tech

For smart home and entertainment deals in the US, visit Tech Hive, and for PC, laptop and component deals visit PC World. Find even more in our Black Friday hub.

When is Cyber Monday 2021?

Every year Black Friday falls the day after Thanksgiving, which we appreciate means little here in the UK. This year, Black Friday is on 26 November 2021 which means Cyber Monday is on 29 November 2021. Expect huge discounts all weekend in between, and most likely in the weeks either side.

What is Black Friday?

After a holiday of giving thanks for family, friends, and settled life, American retailers opted to juxtapose Thanksgiving with a huge day of commercial spending. Who were we Brits to resist the allure of heavily discounted items, too?

It is debated whether or not Black Friday refers to a day retailers finally went ‘into the black’, meaning they finally made profit for the year thanks to heightened sales, or whether it actually has morphed from a description of horrible traffic in Philadelphia on the Friday after Thanksgiving.

When Black Friday first gained huge popularity about 10 years ago, it was usual to see newsreel of people physically fighting over big TVs in the middle of Walmart (or Asda in the UK, who has now opted to not take part because of the mayhem).

You can’t blame them really, as scenes often got out of hand at shops. But Black Friday has passed beyond trivial now as it has moved online, and it is serious business for retailers.

Black Friday tips

The most important thing to do when considering whether something is a good deal is to ask yourself: “Would I still want and buy this if it was full price?” Often the answer may be no, which means you need to think whether you’re saving money with a discount, or wasting it caught up in the excitement of a sale.

A deal for one person won’t be a deal for someone else, no matter how many times Amazon, Argos or John Lewis might tell you otherwise.

It isn’t unusual (or difficult, or illegal) for some retailers to put prices up on Black Friday. Yes, that’s right - sometimes discount prices are higher on Black Friday compared to the rest of the year because dishonest retailers know they will get more page views from people ready to click buy. Use resources like CamelCamelCamle or PriceSpy to compare prices in the past few months.

We're offering more indepth Black Friday preparation tip in this dedicated article. Also see our biggest predictions for Black Friday 2021.