A banner for Amazon Prime Day 2018 has been spotted on the company’s website, revealing the deals event’s time and date ahead of its official announcement.

The banner prematurely published on Amazon’s UK store on 21 June revealed that Amazon Prime Day 2018 will kick off at midday on 16 July, and will run for 36 hours until midnight on 17 July. That makes this the longest Prime Day event to date.

We’ve been expecting an announcement from Amazon about Prime Day, because we are rapidly approaching our initial prediction of 10 or 11 July. Those predictions were in line with previous Amazon Prime Day events, but this year those dates would coincide with the World Cup semi-finals.

It makes sense that Amazon has instead pushed the event back a week, and it sounds like this year’s deals will be bigger and better than ever. It’s not yet clear whether this date will be reflected globally, but it’s likely that Prime Day will take place on the same day in the US.  

This Amazon Prime Day will be the fourth of its kind, and is likely to have deals as huge as those you’ve come to expect on Black Friday. Expect Amazon to offer heavy discounts on its own products, but also on some of the newest and most popular products available.

The catch is that you’ll need to be a Prime Member in order to get access to these exclusive deals on Prime Day.

You can get Amazon Prime for £79/US$199 per year, and in return you’ll get unlimited free next day delivery, access to Prime Video (a Netflix rival that will allow you to stream hundreds of movies and TV shows) and plenty more perks, all of which you can read more about on Amazon’s website here.

If you’re not certain you want to commit, there is a 30-day free trial available for Amazon Prime, which will still allow you to access all of the Prime Day deals. You can sign up for the free trial on Amazon's website.

It’s also possible that Amazon will discount its Prime subscription in the lead up to Amazon Prime Day, as it has done in the past. Last year we saw Prime available with a £20/$20 discount for a limited time before the day itself.

You can keep track of all of the latest news and deals in our Amazon Prime Day 2018 round-up, which we’ll be updating regularly as Prime Day approaches and constantly on the day itself.