Amazon has announced Amazon Prime Day 2018, revealing its date, the first Prime Day deals and a new Prime Launches initiative.

After weeks of speculation, Amazon has confirmed that this year’s day of deals is actually a day and a half, offering 36 hours of deals starting at midday on 16 July and running until midnight on 17 July.

The deals, which are set to be as big as Black Friday’s, are available exclusively to Amazon Prime members. You can sign up to Amazon Prime for £7.99/$12.99 per month or £79/$119 per year here, or take advantage of the 30 day free trial to get your hands on the upcoming deals.

While Prime Day is still a couple of weeks away, Amazon has kicked things off with some early deals, available from its Prime Day Hub.

For example, one well worth taking advantage of is four months of Amazon Music Unlimited (Amazon’s music streaming service that rivals Spotify) for just 99p. Sign up here.

Some of Amazon’s new Home Services have 25% off, including carpet cleaning services, smart home installation, plumbing services and more.

You’ll also find 54% off Certified Refurbished Echo and Fire HD devices here.

There are plenty more deals available, and we’re sure Amazon will be teasing even more as we approach Prime Day itself. To keep up with the latest and greatest, visit our article on the best Amazon Prime Day deals here.

Prime Launches

New to Amazon Prime Day this year is Prime Launches. Prime members will exclusively be able to buy brand new products from some of the biggest brands until 15 August, meaning they'll get their hands on the latest and greatest before anyone else.

Check out the Prime Launches page here.