Amazon announced Prime Day 2021 will take place over 21-22 June, which means now is the perfect time to look into getting a Prime membership.
Prime Day, the e-commerce giant's marquee event, offers thousands of discounts across top brands and products to Prime members. If you want in on the action, you'll need to sign up.
Of course, Prime Day discounts aren't the only benefit to holding a membership. Amazon Prime continuously grows its list of exclusive services and perks. What started out as a way to get free, unlimited next-day delivery has quickly become an all-encompassing digital service that adds video, music, books, cloud storage and loads more.
Of course, after Prime Day ends, you still get to reap Prime membership benefits through major seasonal sales like Black Friday and Cyber Monday through to Christmas.
Read on to find out everything you need to know about Amazon Prime, whether it’s worth signing up, its latest features, and how much Amazon Prime costs. We're separately keeping track of everything Prime Day here.
How do you get Amazon Prime for free - 30-day free trial
Amazon offers a 30-day trial on nearly all its Prime services (except for Prime Student, where the free trial is for 6 months!). Remember, if you decide you don't want to pay for a subscription, you'll need to cancel Amazon Prime before your trial ends.
Below you'll find quick links to the various Prime free trials available if you just want to try it out. (Plus, here's how to sign up for the free trial).
- Amazon Prime Free Trial
- Amazon Prime Music Free Trial
- Amazon Prime Video Free Trial
- Amazon Prime Student Free Trial
Check out our step-by-step guide to signing up for Amazon Prime.
Best Prime Day 2021 deals right now
We're tracking all the best Prime Day deals below:
1. Audible: 3 Months
Was: £7.99 per month
Now: Free (£24 off for Prime Members)
The deal is back! New customers can get three months of Audible for free ahead of Prime Day.
2. Amazon: Free £10 Voucher for Prime Day
Now: With £10 spend on small businesses now (For Prime members)
Amazon just brought back its offer from last year that gives Prime members £10 back to spend on Prime Day for £10 spent on small businesses between now and 20 June. Sign up for the free 30-day Prime Day free trial
3. Kindle Unlimited for 3 months
Was: £7.99 per month
Now: Free (£23.97 off)
Kindle Unlimited allows unlimited reading across over a million titles, along with access to audiobooks and magazine subscriptions. Prime members can now claim three months for free.
4. Ring Alarm 5 Piece Kit
Now: £129 (£90 off)
This is a great saving on Amazon's second-generation Ring Alarm 5 Piece Kit for home security.
5. Amazon Echo Buds
Now: £49.99 (£70 off for Prime Members)
Amazon's Echo Buds are its answer to the Galaxy Buds and Airpods. Find out more in our Echo Buds review.
6. Amazon Prime Video
Now: Up to 50% off films and shows (For Prime members)
Prime members can now get up to 50% off shows and films on Prime Video as an early Prime Day deal.
7. Amazon Music Unlimited for 4 months
Was: £9.99 per month
Now: Free (£39.96 off)
In the run-up to Prime Day, Amazon is offering four months of Music Unlimited for free to new customers. The service now also includes hi-res audio for free.
8. Battlefield: 4 (Standard Edition)
From: Amazon Prime Gaming
Now: Free (£17.99 off)
Amazon is offering Amazon Prime members Battlefield 4 for free ahead of Prime Day.
9. Apple iPad Pro 11in (2020, 128GB) with Cellular
Now: £749.97 (£169.03 off)
Apple has discontinued the 2020 iPad Pro (there's a new 2021 model to think about) but the tablet is still available from other retailers if you can manage without the M1 chip. This chunky saving from Amazon is worth serious consideration.
10. Apple 12.9in iPad Pro (2020, 256GB)
Now: £909.79 (£159.22 off)
Get a whopping £160off the iPad Pro 12.9in from 2020. See our full review for more info.
11. Fitbit Versa 3
Now: £159 (£40.99 off)
12. Samsung Galaxy Watch Active (40mm)
Now: £117.83 (£111.17 off)
Pick up the Samsung Galaxy Watch Active from Amazon with nearly 50% off the RRP. Read our full Samsung Galaxy Watch Active review for more.
Note: Different colours may enjoy different reductions, so double-check pricing before you purchase.
13. Hisense 50U7QFTUK 50in 4K UHD TV
Now: £499 (£150 off)
Get a decent saving off of this Hisense TV, which comes with a QLED screen, built-in Alexa and Dolby Atmos. You can read our review of the Hisense U7QF here.
14. Oppo Reno 4Z 5G (8GB RAM, 128GB)
Now: £239 (£90 off)
Despite toting mid-range performance, the most affordable member of Oppo's Reno 4 line - the 5G-capable Reno 4Z 5G - now comes in at a budget phone price, thanks to this £90 discount on Amazon.
15. Apple iPad Air (2020, 64GB, cellular)
Now: £627.62 (£81.38 off)
Amazon has 2020's iPad Air range on offer with the benefit of expedited Prime delivery.
16. Ring Spotlight Cam
Now: £119 (£60 off)
How much does Amazon Prime cost?
Amazon Prime is available with a few different subscription models. The best value is the upfront sum of £79/$119 for the year, which works out at about £6.58/$9.92 per month. Don’t forget to take advantage of the 30-day free trial first, though.
You can also get Amazon Prime on a monthly subscription plan, but it does work out at a higher cost per year. It’s £7.99/$12.99 per month, which is £95.88/$155.88 per year.
The final option is for those looking to subscribe to the Prime Video service without the rest of the perks that come with the full Prime package.
Prime Video only
Prime Video on its own costs £5.99/$8.99 per month, but we’d hesitate to recommend this when the yearly option works out to almost the same price and gives you all of the additional features.
You can sign up for any of these subscription options on Amazon's dedicated page.
Prime for students
There is a separate pricing plan for students too. It works out at half the price of the usual Amazon Prime and there’s a whopping six months free trial available too.
What do you get with Amazon Prime? Benefits Explained
We’ve explained how much Prime costs, but if you’re still wondering what you get with Amazon Prime and whether it’s worth it, let's dig into its benefits to help you decide. Amazon Prime Video and Music Prime might be a couple of services you're already familiar with, but there are loads more...
Amazon Prime delivery
The core feature of Amazon Prime is delivery. You’ll get unlimited one-day delivery at no extra cost for millions of eligible items. Some addresses are available with same-day delivery, and better yet there’s also Prime Now, which promises delivery within two hours or less.
Amazon also offers a promotional £1 discount to thank customers who chose the no-rush delivery.
In-car or in-garage delivery (US)
Prime members in the US can have their groceries and goods delivered right to their cars. If you're wondering how it works, you'll need to use the Amazon Key App to connect your car to Amazon – which lets you use in-car delivery as an option when you checkout. Keep in mind the app only works with select "connected" cars – that is, cars with an internet connection.
The perk has been temporarily paused due to the pandemic, but Amazon has modified it to have your orders delivered to your garage instead.
In-garage delivery works with the MyQ app. If you don't have a smart garage, you can separately buy a smart garage door opener, which allows the delivery person temporary access to your garage. Drives are thoroughly vetted and are instructed to not go beyond five feet into your garage. Read more about Amazon's in-garage delivery.
Prime Early Access
Prime members get access to lots of deals 30 minutes before the rest of its customers, which can sometimes make the difference between bagging a bargain and missing out completely.
As of 28 July 2020, Amazon Fresh became free to anyone with a Prime membership in the UK. Amazon Fresh offers customers fast, same-day delivery on produce, as well as meat, seafood, snacks, and other essentials with a minimum order value of £15. You can also qualify for free two-hour delivery on orders over £40. Check if Amazon Fresh is available in your postcode.
The service replaced Amazon Pantry which was the retailer's original response to online grocery shopping. Amazon discontinued Pantry in the UK on 30 June, 2020.
In May 2021, Amazon also rolled Prime Now into the service, allowing customers to access same-day delivery from local groceries as fast as within an hour.
Amazon Prime Rewards Visa Card (US)
Prime members in the US can also get 5% when shopping at Whole Foods Market using the Amazon Prime Rewards Visa card. Without Prime, the card gives 3% back to customers.
Free two-day prescription delivery (US)
US customers can also order prescriptions via Amazon Prime and benefit from free two-day delivery along with discounts of up to 80%. You also get a membership card which you can use in over 60,000 pharmacies. Keep in mind, the service isn't a form of insurance and cannot be combined with your existing insurance.
Amazon Prime Music
Also included is Prime Music, which offers a huge selection of songs (more than two million) available to stream.
However, if you want access to the complete library of 40 million songs, Amazon’s answer to Spotify is Prime Music Unlimited, which has a separate subscription cost of £9.99/$9.99 per month, but is reduced to £7.99/$7.99. Right now however, Amazon is offering three months of the service for 99p, and four months for 99¢.
Amazon Prime Video
We've picked out our favorite movies on Amazon Prime here.
Prime Video now also lets you see 20 exclusive Premier League matches per season at no extra cost for its subscribers, which is an indication that Amazon is gearing up to bring even more exclusive content to entice new users.
Amazon Prime Deals
Prime Day is similar to Black Friday where thousands of products are reduced but only for Prime members. See our full guide to Prime Day.
In the US Prime members who use Amazon Wedding List also get 20% off items remaining in their gift registry (though some terms apply). Alternatively, UK couples receive a £50 gift card if guests spend over £750.
Prime members also get access to Amazon Channels, which offers 40 TV channels at a small additional cost. We’ve got a full guide to Amazon Channels here.
Audible - 2 free Audiobooks
Prime members also benefit from two free audiobooks from Audible. The audiobook service costs £7.99/$7.95 per month separately. Listeners can also keep any of the books they've purchased even after they've canceled the service.
Amazon's current offer makes the service free for 3 months. Sign up here.
Kindle Owner’s Lending Library & Prime Reading
You’ll also be able to download and read books, comics, and magazines from the library of more than 1,000 titles available for free with Prime Reading. Until 31 December 2021, Prime members can also get a £5 credit when borrowing a free ebook via Prime Reading.
Books borrowed from the Lending Library can only be read on a Kindle device, but titles from Prime Reading can be accessed from any device. See our full guide to Prime Reading.
Amazon Prime Photos
Prime Photos lets you upload and store unlimited photos in the cloud to keep them safe and accessible from any device.
Some of these perks aren’t limited to one individual, either. With Amazon Household, you can share features with one other adult member of your household.
You can also join Amazon Family, which in addition to all of the Prime benefits gets you 20% off nappies subscriptions as well as other exclusive offers and discounts. You’ll have to provide a few details about you and your family in order to qualify, and only one membership is available per household.
Prime Wardrobe allows customers to try on clothes, shoes, watches, and accessories before buying. You get 7 days to try the items, and you get charged for the items you keep. Here's more on how it works.