While Amazon's Prime Day 2021 ended on 22 June, it's never too late to pick up a Prime subscription, especially as we head towards Black Friday and Christmas.
In the US, Amazon has already launched an Epic Deals event to replicate some of the buzz it created in 2020 when it held a mid-October Prime Day. Whether or not Amazon has another Prime Day this year – as some rumours suggest – a Prime account is a useful way to get your items delivered quickly while also accessing exclusive deals, and additional streaming and gaming perks.
Amazon Prime continuously grows its list of exclusive services and perks too, and now even including free Deliveroo Plus. So what started out as a way to get free, unlimited next-day delivery has quickly become an all-encompassing digital service that adds video, music, books, cloud storage and loads more.
Read on to find out everything you need to know about Amazon Prime, whether it’s worth signing up, its latest features, and how much Amazon Prime costs. We're separately keeping track of everything Prime Day here.
How do you get Amazon Prime for free - 30-day free trial
Amazon offers a 30-day trial on nearly all its Prime services (except for Prime Student, where the free trial is for 6 months!). Remember, if you decide you don't want to pay for a subscription, you'll need to cancel Amazon Prime before your trial ends.
Below you'll find quick links to the various Prime free trials available if you just want to try it out. (Plus, here's how to sign up for the free trial).
- Amazon Prime Free Trial
- Amazon Prime Music Free Trial
- Amazon Prime Video Free Trial
- Amazon Prime Student Free Trial
Check out our step-by-step guide to signing up for Amazon Prime.
Best Amazon deals right now
We're tracking all the best Amazon deals below:
1. Amazon Fire TV Stick Lite
Now: £14.99 (50% off)
The Fire TV Stick Lite is the cheapest way to convert your TV into a smart TV – and now it's even cheaper. The Lite model doesn't have any TV controls, but you can use the voice remote to search and launch shows across various apps, including BBC iPlayer, Netflix, YouTube, Prime Video, Now TV, Disney+, ITV, All 4 and others.
2. Samsung Galaxy Z Flip 3 (8+256GB)
Now: £849 (£150 cashback)
3. Microsoft Surface Laptop Go (2020)
Now: £529 (£170 off)
This is an excellent deal on the Surface Laptop Go, a great laptop for students.
Save a whopping £170 on this model, which comes with an i5 processor and 128GB SSD or get £220 on the top-end 256GB model.
4. Amazon Echo Dot (3rd-gen)
Now: £18.99 (£21 off)
This isn't the newest version of the Echo Dot (that'd be the 4th Gen Echo Dot), but you can get this older model for less than half price during Amazon's Black Friday sale.
5. Kindle Paperwhite
Now: £74.99 (£27 off)
This Black Friday season, get the Kindle Paperwhite 8th-gen, which includes a waterproof display, 8GB storage and comes in a choice of four colours.
6. Samsung The Frame 32in Smart QLED TV
Now: £379 (£20 off)
The Frame TV from Samsung is something a little different, as its slim design and 'Art Mode' allows it to be used as a picture gallery, fitting in seamlessly with your surroundings. Amazon claims the RRP is £599, but Samsung has been selling it at £399 for a while now. £20 off isn't as great as Amazon's Black Friday deal, but it's still a nice saving.
Find out more about this deal in our article: Samsung The Frame 2021 hits lowest ever price.
7. Microsoft 365 Family + Norton 360 Deluxe (15 months)
Now: £69.99 (£80.96 off)
This bundle has been seen before, but £80 off is still a great discount which you can pick up without a Prime account. This Microsoft 365 for Family bundle with Norton 360 Deluxe includes 3 extra months (usually 12 months).
8. Samsung Galaxy Tab S7 FE (Wi-Fi, 64GB)
Now: £449 (£70 off)
If you don't want cellular connectivity, the Wi-Fi model of the Tab S7 FE remains an extremely capable tablet. It's especially appealing right now, with a £70 discount at Amazon.
9. Fitbit Versa 3
Now: £139 (£60.99 off)
Save £61 on the Fitbit Versa 3. The biggest discount to date! Check colours for different prices.
10. Apple 12.9in iPad Pro (2020, 1TB)
Now: £1,249.97 (£219.03 off)
Nab a not-insignificant reduction on the top 1TB storage version of the iPad Pro 12.9in from 2020. This isn't a Prime-only deal, so all Amazon customers can buy it, we just don't know how long it'll be available at this price.
How much does Amazon Prime cost?
Amazon Prime is available with a few different subscription models. The best value is the upfront sum of £79/$119 for the year, which works out at about £6.58/$9.92 per month. Don’t forget to take advantage of the 30-day free trial first, though.
You can also get Amazon Prime on a monthly subscription plan, but it does work out at a higher cost per year. It’s £7.99/$12.99 per month, which is £95.88/$155.88 per year.
The final option is for those looking to subscribe to the Prime Video service without the rest of the perks that come with the full Prime package.
Prime Video only
Prime Video on its own costs £5.99/$8.99 per month, but we’d hesitate to recommend this when the yearly option works out to almost the same price and gives you all of the additional features.
You can sign up for any of these subscription options on Amazon's dedicated page.
Prime for students
There is a separate pricing plan for students too. It works out at half the price of the usual Amazon Prime and there’s a whopping six months free trial available too.
What do you get with Amazon Prime? Benefits Explained
We’ve explained how much Prime costs, but if you’re still wondering what you get with Amazon Prime and whether it’s worth it, let's dig into its benefits to help you decide. Amazon Prime Video and Music Prime might be a couple of services you're already familiar with, but there are loads more...
Amazon Prime delivery
The core feature of Amazon Prime is delivery. You’ll get unlimited one-day delivery at no extra cost for millions of eligible items. Some addresses are available with same-day delivery, and better yet there’s also Prime Now, which promises delivery within two hours or less.
Amazon also offers a promotional £1 discount to thank customers who chose the no-rush delivery.
Free Deliveroo deliveries (UK)
Prime subscribers can also benefit from a year of free Deliveroo Plus in the UK. Deliveroo's premium service offers unlimited delivery from prices starting at £3.49 per month with a minimum order value of £25. Folded into the cost for Prime, Deliveroo Plus customers save nearly £42 over a year.
In-car or in-garage delivery (US)
Prime members in the US can have their groceries and goods delivered right to their cars. If you're wondering how it works, you'll need to use the Amazon Key App to connect your car to Amazon – which lets you use in-car delivery as an option when you checkout. Keep in mind the app only works with select "connected" cars – that is, cars with an internet connection.
The perk has been temporarily paused due to the pandemic, but Amazon has modified it to have your orders delivered to your garage instead.
In-garage delivery works with the MyQ app. If you don't have a smart garage, you can separately buy a smart garage door opener, which allows the delivery person temporary access to your garage. Drives are thoroughly vetted and are instructed to not go beyond five feet into your garage. Read more about Amazon's in-garage delivery.
Prime Early Access
Prime members get access to lots of deals 30 minutes before the rest of its customers, which can sometimes make the difference between bagging a bargain and missing out completely.
Amazon Prime Day Deals
Prime Day is similar to Black Friday where thousands of products are reduced but only for Prime members. See our full guide to Prime Day.
In the US Prime members who use Amazon Wedding List also get 20% off items remaining in their gift registry (though some terms apply). Alternatively, UK couples receive a £50 gift card if guests spend over £750.
As of 28 July 2020, Amazon Fresh became free to anyone with a Prime membership in the UK. Amazon Fresh offers customers fast, same-day delivery on produce, as well as meat, seafood, snacks, and other essentials with a minimum order value of £15.
You can also qualify for free two-hour delivery on orders over £40. Check if Amazon Fresh is available in your postcode.
The service replaced Amazon Pantry which was the retailer's original response to online grocery shopping. Amazon discontinued Pantry in the UK on 30 June, 2020.
In May 2021, Amazon also rolled Prime Now into the service, allowing customers to access same-day delivery from local groceries as fast as within an hour.
Amazon Prime Rewards Visa Card (US)
Prime members in the US can also get 5% when shopping at Whole Foods Market using the Amazon Prime Rewards Visa card. Without Prime, the card gives 3% back to customers.
Free two-day prescription delivery (US)
US customers can also order prescriptions via Amazon Prime and benefit from free two-day delivery along with discounts of up to 80%. You also get a membership card which you can use in over 60,000 pharmacies. Keep in mind, the service isn't a form of insurance and cannot be combined with your existing insurance.
Amazon Prime Music
Also included is Prime Music, which offers a huge selection of songs (more than two million) available to stream.
However, if you want access to the complete library of 40 million songs, Amazon’s answer to Spotify is Prime Music Unlimited, which has a separate subscription cost of £9.99/$9.99 per month, but is reduced to £7.99/$7.99. Right now however, Amazon is offering three months of the service for 99p, and four months for 99¢.
Amazon Prime Video
We've picked out our favorite movies on Amazon Prime here.
Prime Video now also lets you see 20 exclusive Premier League matches per season at no extra cost for its subscribers, which is an indication that Amazon is gearing up to bring even more exclusive content to entice new users.
Prime members also get access to Amazon Channels, which offers 40 TV channels at a small additional cost. We’ve got a full guide to Amazon Channels here.
Twitch Prime (Prime Gaming)
Gamers can get extra benefits through Twitch Prime (now known as Prime Gaming), which includes free games every month and ad-free viewing on Twitch itself. Go to Twitch/Prime Gaming to see which games are available.
Audible - 2 Free Audiobooks
Prime members also benefit from two free audiobooks from Audible. The audiobook service costs £7.99/$7.95 per month separately though includes a 30-day free trial in both the UK and US. Listeners can also keep any of the books they've purchased even after they've canceled the service.
Kindle Owner’s Lending Library & Prime Reading
You’ll also be able to download and read books, comics, and magazines from the library of more than 1,000 titles available for free with Prime Reading. Until 31 December 2021, Prime members can also get a £5 credit when borrowing a free ebook via Prime Reading.
Books borrowed from the Lending Library can only be read on a Kindle device, but titles from Prime Reading can be accessed from any device. See our full guide to Prime Reading.
Amazon Prime Photos
Prime Photos lets you upload and store unlimited full resolution photos in the cloud to keep them safe and accessible from any device. It's a worthy alternative to storing your photos on Google Photos if you need more storage.
Some of these perks aren’t limited to one individual, either. With Amazon Household, you can share features with one other adult member of your household.
You can also join Amazon Family, which in addition to all of the Prime benefits gets you 20% off nappies subscriptions as well as other exclusive offers and discounts. You’ll have to provide a few details about you and your family in order to qualify, and only one membership is available per household.
Prime Wardrobe allows customers to try on clothes, shoes, watches, and accessories before buying. You get 7 days to try the items, and you get charged for the items you keep. Here's more on how it works.