Amazon announced Prime Day 2021 will take place over 21-22 June, which means now is the perfect time to look into getting a Prime membership.
Prime Day, the e-commerce giant's marquee event, offers thousands of discounts across top brands and products to Prime members. If you want in on the action, you'll need to sign up.
Of course, Prime Day discounts aren't the only benefit to holding a membership. Amazon Prime continuously grows its list of exclusive services and perks. What started out as a way to get free, unlimited next-day delivery has quickly become an all-encompassing digital service that adds video, music, books, cloud storage and loads more.
Of course, after Prime Day ends, you still get to reap Prime membership benefits through major seasonal sales like Black Friday and Cyber Monday through to Christmas.
Read on to find out everything you need to know about Amazon Prime, whether it’s worth signing up, its latest features, and how much Amazon Prime costs. We're separately keeping track of everything Prime Day here.
How do you get Amazon Prime for free - 30-day free trial
Amazon offers a 30-day trial on nearly all its Prime services (except for Prime Student, where the free trial is for 6 months!). Remember, if you decide you don't want to pay for a subscription, you'll need to cancel Amazon Prime before your trial ends.
Below you'll find quick links to the various Prime free trials available if you just want to try it out. (Plus, here's how to sign up for the free trial).
- Amazon Prime Free Trial
- Amazon Prime Music Free Trial
- Amazon Prime Video Free Trial
- Amazon Prime Student Free Trial
Check out our step-by-step guide to signing up for Amazon Prime.
Best Prime Day 2021 deals right now
We're tracking all the best Prime Day deals below:
1. Microsoft Surface Laptop Go (i5, 8GB, 256GB)
Now: £749 (£150 off)
This is a great deal on the Surface Laptop Go, a great laptop for students. Save £150 on the top-spec Intel Core i5 model with 8GB of RAM and a 256GB SSD - down to a much more appealing £749. If you'd prefer, the 128GB model is down to £599 with a £100 discount.
2. Samsung Galaxy Buds+
Now: £79 (£80 off)
Amazon is selling 2020's Samsung Galaxy Buds+ for just under £80. It's not as low as the Prime Day price of £59, but it's still a decent saving.
3. Microsoft 365 Family + Norton 360 Deluxe (15 months)
Now: £59.97 (£124 off)
The same bunlde had £138 off over Prime Day, but £124 off is still a great discount which you can pick up without a Prime account. This Microsoft 365 for Family bundle with Norton 360 Deluxe includes 3 extra months (usually 12 months).
4. Adobe Creative Cloud - 1 Year Subscription to All Apps
Now: £476.98 (£120 off)
Adobe has £120 off a year of Adobe's Creative Cloud All Apps – but only until 2 September.
5. Amazon Echo (4th gen)
Now: £54.99 (£35 off)
The deal also includes a free TP-Link Smart Bulb for free.
6. Apple iPad Air (2020, 64GB, Cellular)
Now: £549.40 (£159.60 off)
It might not top the £230 off deal from Prime Day, but this is still a top deal on the iPad Air with cellular connectivity.
7. Xiaomi Redmi Note 10 Pro (6GB/128GB)
Now: £239 (£30 off)
A fantastic screen, a 108Mp camera and awesome battery life make this budget Xiaomi phone difficult to ignore - read our full review.
8. Amazon Fire TV Stick 4K Ultra HD with Alexa Voice Remote
Now: £26.99 (£23 off for Prime Members)
Turn your 4K TV into a smart TV with Alexa voice control. The 4K Fire TV Stick was given four and a half stars and a Recommended Award in our review.
9. Fitbit Versa 3
Now: £165.20 (£30 off)
10. Ecovacs Deebot Ozmo 920
Now: £299 (£150.98 off for Prime Members)
We think this is an excellent robot vac even at full price, so this is an amazing deal for Prime Members.
11. Apple 12.9in iPad Pro (2020, 256GB)
Now: £916.98 (£152.02 off)
Get over £150 off the iPad Pro 12.9in from 2020. This isn't a Prime-only deal so all Amazon customers can buy it, but we don't know how long it'll be available at this price. See our full review for more info.
12. Amazon Echo Buds
Now: £49.99 (£70 off for Prime Members)
Amazon's Echo Buds are its answer to the Galaxy Buds and Airpods. Find out more in our Echo Buds review.
13. Amazon Music Unlimited for 4 months
Was: £9.99 per month
Now: Free (£39.96 off)
Amazon is offering four months of Music Unlimited for free to new customers (who haven't had a trial or subscribed to Music Unlimited before). The service, which is the individual plan, now also includes hi-res audio for free.
14. Microsoft Surface Pro 7 (i5, 8GB RAM, 128GB SSD)
Now: £699 (£200 off)
The Surface Pro 7 might have launched in 2019, but it remains an excellent 2-in-1 PC. That's especially true in this deal, which drops the i5 model with 8GB RAM and a 128GB SSD to £699 thanks to the launch of the new Surface Pro 8.
15. Audible: 3 Months
Was: £7.99 per month
Now: Free (£24 off for Prime Members)
The deal is back! New customers can get three months of Audible for free ahead of Prime Day.
16. Kindle Unlimited for 3 months
Was: £7.99 per month
Now: Free (£23.97 off)
Kindle Unlimited allows unlimited reading across over a million titles, along with access to audiobooks and magazine subscriptions. Prime members can now claim three months for free.
17. Amazon Prime Video
Now: Up to 50% off films and shows (For Prime members)
Prime members can now get up to 50% off shows and films on Prime Video as an early Prime Day deal.
18. Ring Spotlight Cam
Now: £119 (£60 off for Prime Members)
19. Amazon Fire TV Cube - 4K Ultra HD, Alexa Voice Control
Now: £59.99 (£50 off for Prime Members)
A hands-free, Alexa-powered way to control your TV and get access to your favourite streaming services. Find out more in our Fire TV Cube review.
20. Ring Alarm 5 Piece Kit
Now: £129 (£90 off for Prime Members)
This is a great saving on Amazon's second-generation Ring Alarm 5 Piece Kit for home security.
How much does Amazon Prime cost?
Amazon Prime is available with a few different subscription models. The best value is the upfront sum of £79/$119 for the year, which works out at about £6.58/$9.92 per month. Don’t forget to take advantage of the 30-day free trial first, though.
You can also get Amazon Prime on a monthly subscription plan, but it does work out at a higher cost per year. It’s £7.99/$12.99 per month, which is £95.88/$155.88 per year.
The final option is for those looking to subscribe to the Prime Video service without the rest of the perks that come with the full Prime package.
Prime Video only
Prime Video on its own costs £5.99/$8.99 per month, but we’d hesitate to recommend this when the yearly option works out to almost the same price and gives you all of the additional features.
You can sign up for any of these subscription options on Amazon's dedicated page.
Prime for students
There is a separate pricing plan for students too. It works out at half the price of the usual Amazon Prime and there’s a whopping six months free trial available too.
What do you get with Amazon Prime? Benefits Explained
We’ve explained how much Prime costs, but if you’re still wondering what you get with Amazon Prime and whether it’s worth it, let's dig into its benefits to help you decide. Amazon Prime Video and Music Prime might be a couple of services you're already familiar with, but there are loads more...
Amazon Prime delivery
The core feature of Amazon Prime is delivery. You’ll get unlimited one-day delivery at no extra cost for millions of eligible items. Some addresses are available with same-day delivery, and better yet there’s also Prime Now, which promises delivery within two hours or less.
Amazon also offers a promotional £1 discount to thank customers who chose the no-rush delivery.
In-car or in-garage delivery (US)
Prime members in the US can have their groceries and goods delivered right to their cars. If you're wondering how it works, you'll need to use the Amazon Key App to connect your car to Amazon – which lets you use in-car delivery as an option when you checkout. Keep in mind the app only works with select "connected" cars – that is, cars with an internet connection.
The perk has been temporarily paused due to the pandemic, but Amazon has modified it to have your orders delivered to your garage instead.
In-garage delivery works with the MyQ app. If you don't have a smart garage, you can separately buy a smart garage door opener, which allows the delivery person temporary access to your garage. Drives are thoroughly vetted and are instructed to not go beyond five feet into your garage. Read more about Amazon's in-garage delivery.
Prime Early Access
Prime members get access to lots of deals 30 minutes before the rest of its customers, which can sometimes make the difference between bagging a bargain and missing out completely.
As of 28 July 2020, Amazon Fresh became free to anyone with a Prime membership in the UK. Amazon Fresh offers customers fast, same-day delivery on produce, as well as meat, seafood, snacks, and other essentials with a minimum order value of £15. You can also qualify for free two-hour delivery on orders over £40. Check if Amazon Fresh is available in your postcode.
The service replaced Amazon Pantry which was the retailer's original response to online grocery shopping. Amazon discontinued Pantry in the UK on 30 June, 2020.
In May 2021, Amazon also rolled Prime Now into the service, allowing customers to access same-day delivery from local groceries as fast as within an hour.
Amazon Prime Rewards Visa Card (US)
Prime members in the US can also get 5% when shopping at Whole Foods Market using the Amazon Prime Rewards Visa card. Without Prime, the card gives 3% back to customers.
Free two-day prescription delivery (US)
US customers can also order prescriptions via Amazon Prime and benefit from free two-day delivery along with discounts of up to 80%. You also get a membership card which you can use in over 60,000 pharmacies. Keep in mind, the service isn't a form of insurance and cannot be combined with your existing insurance.
Amazon Prime Music
Also included is Prime Music, which offers a huge selection of songs (more than two million) available to stream.
However, if you want access to the complete library of 40 million songs, Amazon’s answer to Spotify is Prime Music Unlimited, which has a separate subscription cost of £9.99/$9.99 per month, but is reduced to £7.99/$7.99. Right now however, Amazon is offering three months of the service for 99p, and four months for 99¢.
Amazon Prime Video
We've picked out our favorite movies on Amazon Prime here.
Prime Video now also lets you see 20 exclusive Premier League matches per season at no extra cost for its subscribers, which is an indication that Amazon is gearing up to bring even more exclusive content to entice new users.
Amazon Prime Deals
Prime Day is similar to Black Friday where thousands of products are reduced but only for Prime members. See our full guide to Prime Day.
In the US Prime members who use Amazon Wedding List also get 20% off items remaining in their gift registry (though some terms apply). Alternatively, UK couples receive a £50 gift card if guests spend over £750.
Prime members also get access to Amazon Channels, which offers 40 TV channels at a small additional cost. We’ve got a full guide to Amazon Channels here.
Audible - 2 free Audiobooks
Prime members also benefit from two free audiobooks from Audible. The audiobook service costs £7.99/$7.95 per month separately. Listeners can also keep any of the books they've purchased even after they've canceled the service.
Amazon's current offer makes the service free for 3 months. Sign up here.
Kindle Owner’s Lending Library & Prime Reading
You’ll also be able to download and read books, comics, and magazines from the library of more than 1,000 titles available for free with Prime Reading. Until 31 December 2021, Prime members can also get a £5 credit when borrowing a free ebook via Prime Reading.
Books borrowed from the Lending Library can only be read on a Kindle device, but titles from Prime Reading can be accessed from any device. See our full guide to Prime Reading.
Amazon Prime Photos
Prime Photos lets you upload and store unlimited photos in the cloud to keep them safe and accessible from any device.
Some of these perks aren’t limited to one individual, either. With Amazon Household, you can share features with one other adult member of your household.
You can also join Amazon Family, which in addition to all of the Prime benefits gets you 20% off nappies subscriptions as well as other exclusive offers and discounts. You’ll have to provide a few details about you and your family in order to qualify, and only one membership is available per household.
Prime Wardrobe allows customers to try on clothes, shoes, watches, and accessories before buying. You get 7 days to try the items, and you get charged for the items you keep. Here's more on how it works.