Amazon announced Prime Day 2021 will take place over 21-22 June, which means now is the perfect time to look into getting a Prime membership.

Prime Day, the e-commerce giant's marquee event, offers thousands of discounts across top brands and products to Prime members. If you want in on the action, you'll need to sign up.

Of course, Prime Day discounts aren't the only benefit to holding a membership. Amazon Prime continuously grows its list of exclusive services and perks. What started out as a way to get free, unlimited next-day delivery has quickly become an all-encompassing digital service that adds video, music, books, cloud storage and loads more.

Of course, after Prime Day ends, you still get to reap Prime membership benefits through major seasonal sales like Black Friday and Cyber Monday through to Christmas.

Read on to find out everything you need to know about Amazon Prime, whether it’s worth signing up, its latest features, and how much Amazon Prime costs. We're separately keeping track of everything Prime Day here.

Amazon Prime benefits

How do you get Amazon Prime for free - 30-day free trial

Amazon offers a 30-day trial on nearly all its Prime services (except for Prime Student, where the free trial is for 6 months!). Remember, if you decide you don't want to pay for a subscription, you'll need to cancel Amazon Prime before your trial ends.

Below you'll find quick links to the various Prime free trials available if you just want to try it out. (Plus, here's how to sign up for the free trial).

Check out our step-by-step guide to signing up for Amazon Prime.

Best Prime Day 2021 deals right now

We're tracking all the best Prime Day deals below:

1. Audible: 3 Months

From: Amazon

Was: £7.99 per month

Now: Free  (£24 off for Prime Members)

The deal is back! New customers can get three months of Audible for free ahead of Prime Day.

2. Amazon: Free £10 Voucher for Prime Day

From: Amazon

Now: With £10 spend on small businesses now  (For Prime members)

Amazon just brought back its offer from last year that gives Prime members £10 back to spend on Prime Day for £10 spent on small businesses between now and 20 June. Sign up for the free 30-day Prime Day free trial

3. Kindle Unlimited for 3 months

From: Amazon

Was: £7.99 per month

Now: Free  (£23.97 off)

Kindle Unlimited allows unlimited reading across over a million titles, along with access to audiobooks and magazine subscriptions. Prime members can now claim three months for free.

4. Ring Alarm 5 Piece Kit

From: Amazon

Was: £219

Now: £129  (£90 off)

This is a great saving on Amazon's second-generation Ring Alarm 5 Piece Kit for home security.

5. Amazon Echo Buds

From: Amazon

Was: £119.99

Now: £49.99  (£70 off for Prime Members)

Amazon's Echo Buds are its answer to the Galaxy Buds and Airpods. Find out more in our Echo Buds review.

6. Amazon Prime Video

From: Amazon

Now: Up to 50% off films and shows  (For Prime members)

Prime members can now get up to 50% off shows and films on Prime Video as an early Prime Day deal.

7. Amazon Music Unlimited for 4 months

From: Amazon

Was: £9.99 per month

Now: Free  (£39.96 off)

In the run-up to Prime Day, Amazon is offering four months of Music Unlimited for free to new customers. The service now also includes hi-res audio for free.

8. Battlefield: 4 (Standard Edition)

From: Amazon Prime Gaming

Was: £17.99

Now: Free  (£17.99 off)

Amazon is offering Amazon Prime members Battlefield 4 for free ahead of Prime Day.

9. Apple iPad Pro 11in (2020, 128GB) with Cellular

From: Amazon

Was: £919

Now: £749.97  (£169.03 off)

Apple has discontinued the 2020 iPad Pro (there's a new 2021 model to think about) but the tablet is still available from other retailers if you can manage without the M1 chip. This chunky saving from Amazon is worth serious consideration.

10. Apple 12.9in iPad Pro (2020, 256GB)

From: Amazon

Was: £1069

Now: £909.79  (£159.22 off)

Get a whopping £160off the iPad Pro 12.9in from 2020. See our full review for more info.

11. Fitbit Versa 3

From: Amazon

Was: £199.99

Now: £159  (£40.99 off)

Save over £41 on the new Fitbit Versa 3 from Amazon. Very is price-matching if stock sells out at Amazon.

12. Samsung Galaxy Watch Active (40mm)

From: Amazon

Was: £229

Now: £117.83  (£111.17 off)

Pick up the Samsung Galaxy Watch Active from Amazon with nearly 50% off the RRP. Read our full Samsung Galaxy Watch Active review for more.

Note: Different colours may enjoy different reductions, so double-check pricing before you purchase.

13. Hisense 50U7QFTUK 50in 4K UHD TV

From: Amazon

Was: £549

Now: £499  (£150 off)

Get a decent saving off of this Hisense TV, which comes with a QLED screen, built-in Alexa and Dolby Atmos. You can read our review of the Hisense U7QF here.

14. Oppo Reno 4Z 5G (8GB RAM, 128GB)

From: Amazon

Was: £329

Now: £239  (£90 off)

Despite toting mid-range performance, the most affordable member of Oppo's Reno 4 line - the 5G-capable Reno 4Z 5G - now comes in at a budget phone price, thanks to this £90 discount on Amazon.

15. Apple iPad Air (2020, 64GB, cellular)

From: Amazon

Was: £709

Now: £627.62  (£81.38 off)

Amazon has 2020's iPad Air range on offer with the benefit of expedited Prime delivery.

16. Ring Spotlight Cam

From: Amazon

Was: £179.99

Now: £119  (£60 off)

This is for the Battery version, but the Wired Spotlight Cam is available at the same price. For more information about this outdoor security camera, read our Ring Spotlight Cam review.

How much does Amazon Prime cost?

Amazon Prime is available with a few different subscription models. The best value is the upfront sum of £79/$119 for the year, which works out at about £6.58/$9.92 per month. Don’t forget to take advantage of the 30-day free trial first, though.

You can also get Amazon Prime on a monthly subscription plan, but it does work out at a higher cost per year. It’s £7.99/$12.99 per month, which is £95.88/$155.88 per year.

Amazon Prime Cost

The final option is for those looking to subscribe to the Prime Video service without the rest of the perks that come with the full Prime package.

Prime Video only

Prime Video on its own costs £5.99/$8.99 per month, but we’d hesitate to recommend this when the yearly option works out to almost the same price and gives you all of the additional features.

You can sign up for any of these subscription options on Amazon's dedicated page.

Prime for students

There is a separate pricing plan for students too. It works out at half the price of the usual Amazon Prime and there’s a whopping six months free trial available too.

Find out everything you need to know about Prime Student and how to get it here.

What do you get with Amazon Prime? Benefits Explained

We’ve explained how much Prime costs, but if you’re still wondering what you get with Amazon Prime and whether it’s worth it, let's dig into its benefits to help you decide. Amazon Prime Video and Music Prime might be a couple of services you're already familiar with, but there are loads more...

Amazon Prime delivery

The core feature of Amazon Prime is delivery. You’ll get unlimited one-day delivery at no extra cost for millions of eligible items. Some addresses are available with same-day delivery, and better yet there’s also Prime Now, which promises delivery within two hours or less.

Amazon also offers a promotional £1 discount to thank customers who chose the no-rush delivery.

In-car or in-garage delivery (US)

Prime members in the US can have their groceries and goods delivered right to their cars. If you're wondering how it works, you'll need to use the Amazon Key App to connect your car to Amazon – which lets you use in-car delivery as an option when you checkout. Keep in mind the app only works with select "connected" cars – that is, cars with an internet connection.

The perk has been temporarily paused due to the pandemic, but Amazon has modified it to have your orders delivered to your garage instead. 

In-garage delivery works with the MyQ app. If you don't have a smart garage, you can separately buy a smart garage door opener, which allows the delivery person temporary access to your garage. Drives are thoroughly vetted and are instructed to not go beyond five feet into your garage. Read more about Amazon's in-garage delivery.

Prime Early Access

Prime members get access to lots of deals 30 minutes before the rest of its customers, which can sometimes make the difference between bagging a bargain and missing out completely.

Amazon Fresh

Amazon Prime: Amazon Fresh

As of 28 July 2020, Amazon Fresh became free to anyone with a Prime membership in the UK. Amazon Fresh offers customers fast, same-day delivery on produce, as well as meat, seafood, snacks, and other essentials with a minimum order value of £15. You can also qualify for free two-hour delivery on orders over £40. Check if Amazon Fresh is available in your postcode.

The service replaced Amazon Pantry which was the retailer's original response to online grocery shopping. Amazon discontinued Pantry in the UK on 30 June, 2020. 

In May 2021, Amazon also rolled Prime Now into the service, allowing customers to access same-day delivery from local groceries as fast as within an hour.

Amazon Prime Rewards Visa Card (US)

Prime members in the US can also get 5% when shopping at Whole Foods Market using the Amazon Prime Rewards Visa card. Without Prime, the card gives 3% back to customers.

Free two-day prescription delivery (US)

US customers can also order prescriptions via Amazon Prime and benefit from free two-day delivery along with discounts of up to 80%. You also get a membership card which you can use in over 60,000 pharmacies. Keep in mind, the service isn't a form of insurance and cannot be combined with your existing insurance.

Amazon Prime Music

Amazon Music Prime

Also included is Prime Music, which offers a huge selection of songs (more than two million) available to stream.

However, if you want access to the complete library of 40 million songs, Amazon’s answer to Spotify is Prime Music Unlimited, which has a separate subscription cost of £9.99/$9.99 per month, but is reduced to £7.99/$7.99. Right now however, Amazon is offering three months of the service for 99p, and four months for 99¢.

Amazon Prime Video

Amazon’s Netflix rival is called Amazon Prime Video, and there you’ll find thousands of films and TV shows, some exclusive, to stream. Better yet, you can download them to watch offline.

Amazon Prime Video

We've picked out our favorite movies on Amazon Prime here.

Prime Video now also lets you see 20 exclusive Premier League matches per season at no extra cost for its subscribers, which is an indication that Amazon is gearing up to bring even more exclusive content to entice new users.

Amazon Prime Deals

Prime Day is similar to Black Friday where thousands of products are reduced but only for Prime members. See our full guide to Prime Day.

In the US Prime members who use Amazon Wedding List also get 20% off items remaining in their gift registry (though some terms apply). Alternatively, UK couples receive a £50 gift card if guests spend over £750.

Amazon Channels

Prime members also get access to Amazon Channels, which offers 40 TV channels at a small additional cost. We’ve got a full guide to Amazon Channels here.

Twitch Prime

Gamers can get extra benefits through Twitch Prime, which includes free games every month and ad-free viewing on Twitch itself. Go to Twitch Prime to see which games are available.

Audible - 2 free Audiobooks

Amazon Audible

Prime members also benefit from two free audiobooks from Audible. The audiobook service costs £7.99/$7.95 per month separately. Listeners can also keep any of the books they've purchased even after they've canceled the service.

Amazon's current offer makes the service free for 3 months. Sign up here.

Kindle Owner’s Lending Library & Prime Reading

Prime members can borrow a book a month from the Kindle Owner’s Lending Library at no extra cost, as well as a book from the Kindle First picks. 

You’ll also be able to download and read books, comics, and magazines from the library of more than 1,000 titles available for free with Prime Reading. Until 31 December 2021, Prime members can also get a £5 credit when borrowing a free ebook via Prime Reading.

Books borrowed from the Lending Library can only be read on a Kindle device, but titles from Prime Reading can be accessed from any device. See our full guide to Prime Reading.

Amazon Prime Photos

Prime Photos lets you upload and store unlimited photos in the cloud to keep them safe and accessible from any device.

Amazon Household

Some of these perks aren’t limited to one individual, either. With Amazon Household, you can share features with one other adult member of your household.

Amazon Prime Household

Amazon Family

You can also join Amazon Family, which in addition to all of the Prime benefits gets you 20% off nappies subscriptions as well as other exclusive offers and discounts. You’ll have to provide a few details about you and your family in order to qualify, and only one membership is available per household.

Prime Wardrobe

Prime Wardrobe allows customers to try on clothes, shoes, watches, and accessories before buying. You get 7 days to try the items, and you get charged for the items you keep. Here's more on how it works.