Channel 4 has announced that the popular 4oD catch-up and on-demand service will become 'All 4' on 30 March with O2 customers getting special priority access. See also: Netflix vs Amazon Prime Instant Video comparison review.
The broadcaster is calling All 4 its new digital home for all Channel 4 content which is essentially what the iPlayer is to BBC. The new brand identity will 'present all of Channel 4’s linear channels, digital content and services in one place, for the first time'.
David Abraham, chief executive of Channel 4, said: "Having been a pioneer of VoD services in the UK, we think the future of TV viewing lies not with either linear or on-demand, but a creative and visual integration of the two worlds, blending the strengths of both into a single brand."
All 4 offers content from the past, present and future - On Demand, Now and On Soon respectively. The most interesting is On Soon which will showcase new clips and promos of upcoming shows. Registered viewers will get an increasingly personalised experience with a 'bespoke set of content and related experiences for viewers'.
All 4 will launch first on PC, iPad and iPhone and at the same time replace the 4oD brand across all other platforms. Channel 4 said it makes all content fully mobile with catch-up items available for download.
"We believe All 4 will deliver the most advanced broadcaster response to changing viewer behavior in the digital age, and will help ensure that our content portfolio remains an important, valued part of viewers’ TV consumption for decades to come," added Abraham.
From launch, All 4 will premiere shows ahead of their TV debut including the new series of Made in Chelsea.
Channel 4 has confirmed that O2 customers will get priority access to shows enabling them to watch ten series on E4 and Channel 4 throughout 2015. This means an O2 Priority part of the app will give access 48 hours before shows including Peep Show, Fresh Meat and Made In Chelsea air.