Smartwatches are getting better every year. They can now last for more than a day on a single charge, track your workouts, take calls, play music and much more.
Some dish out notifications, tell you when it’s going to rain and even help you meditate, while others can function untethered from your phone completely.
Best Smartwatch Deals
Here are the very best deals we've come across. For more smartwatch deals, see our dedicated deals page.
1. Huawei Watch 3 (Active Edition)
Now: £299.83 (£50.16 off)
Huawei's latest and greatest smartwatch boasts an integrated eSIM as standard, SpO2 tracking and an all-new user experience in the company's own HarmonyOS 2.0. Despite how new it is, you can already find it with a solid discount on Amazon.
2. Garmin Venu 2
Now: £278.99 (£71 off)
One of Garmin's most recent timepieces also offers up one of the richest feature sets in the company's wearable portfolio. It's also one of the few smartwatches with Amazon Music playback support and currently comes with over £70 off on Amazon.
3. Apple Watch Series 6 (44mm)
Now: £389 (£20 off)
Get £20 off the 44mm variant of Apple's latest and greatest Series 6 smartwatch with a matching Sport Band. ECG and blood oxygen sensors are the latest additions to the Apple Watch's already stellar feature set.
If it sells out at Amazon, it's also on sale at the same price at John Lewis, complete with an extended two-year warranty.
4. Samsung Galaxy Watch 3 (41mm, LTE)
Now: £309 (£130 off)
The 41mm casing size of LTE/Wi-Fi build of the Galaxy Watch 3 enjoys a rather significant price cut in this latest Amazon deal. Check out the full Samsung Week event for even more discounts.
5. Huawei Watch GT 2 Pro
Now: £183.59 (£116.40 off)
The most premium and powerful member of Huawei's Watch GT 2 series, the GT 2 Pro boasts a refined design, hewn from luxurious materials that include titanium, ceramic and sapphire glass. On Amazon, it currently benefits from over £115 off the RRP.
6. Fitbit Sense
Now: £244.95 (£55.04 off)
Fitbit's most capable activity and wellness tracking smartwatch stands out with its EDA sensor and accompanying stress management features, along with skin temperature detection and Alexa built-in. Amazon currently offers the Sense with over £50 off.
7. Garmin Fenix 6S Pro
Now: £369.21 (£230.78 off)
The most compact member of Garmin's Fenix 6 Series features a 1.2in circular touchscreen, can run for nine days on a charge in smartwatch mode and comes protected by a stainless steel, titanium or DLC (diamond-like carbon) bezel (depending on model). It's also enjoying its biggest Amazon discount ever, right now, with over £230 off the original RRP!
8. Amazfit T-Rex
Now: £92.64 (£36.36 off)
2020's Amazfit T-Rex impresses with its ruggedised design and broad raft of features at an incredibly low price, especially when you factor in this latest Amazon deal that pushes it below £100!
9. Apple Watch Series 3 (42mm)
Now: £227 (£132 off)
Apple's most affordable Apple Watch is now even cheaper, thanks to this Amazon deal on the 42mm casing size of the Series 3.
10. Huawei Watch GT 2e
Now: £69 (£90.99 off)
The fitness-focused Huawei Watch GT 2e boasts features like sleep, stress and SpO2 monitoring, as well as sporting a bright 1.39in display, swim-proofing and an eye-catching design. Right now, available with a sizeable discount on Amazon.
What smartwatch should you buy?
There are two overarching types of smartwatch frameworks you'll likely encounter. One – in the vein of the Apple Watch – features a colour touchscreen and often supports apps, while the other combines an analogue watch with smart features. These are semi-smart or hybrid watches and typically use less battery since they're not required to power a full-face display.
You can find in-depth buying advice on smartwatches in our round-up of the best smartwatches available right now.
The Apple Watch is still the dominant force in the smartwatch market but many smartwatches from the likes of Fossil and now Samsung run various incarnations of Google's Wear OS.
Make sure you consider whether or not your phone is compatible with the smartwatch you’re after too; the Apple Watch only plays nice with iPhones and most Wear OS watches require your phone to be of a certain age and running a certain version (or later) of iOS/Android.
There are also designer smartwatches that often run Wear OS from brands like Diesel, Armani and Tag Heuer. They are often very expensive, so if you have your eye on one of those it's a good idea to look out for discounts.
Smartwatch Deals: Is pay monthly worth it?
Seeing as smartwatches work hand-in-hand with your smartphone, many phone retailers and network carriers let you split the cost of a cellular-capable smartwatch over your pay-monthly phone plan. Of course, these deals work to finance the device, so it’s worth weighing the long-term costs against the upfront costs before you commit.
Alternatively, while some plans let you share your phone's network and contract, there are still other plans which get you separate unlimited data allowances for your Apple Watch (and other select LTE-capable watches).
In the UK, EE and Vodafone are the two networks that carry the likes of the Apple Watch and Samsung's latest smartwatches on cellular. You can often get the device for £0 upfront too. See Vodafone’s Apple Watch plans here and EE’s plans here.
Similarly to buying a new phone on a monthly plan, however, you do end up paying more at the end of the contract, but if you prefer to pay in small increments instead of all at once, this may be the better option.
Where to find smartwatch deals
Amazon often has some of the biggest discounts on smartwatches and other tech but it's always worth shopping around if you don't see something you like in our selection here.
If you find that you’re missing out on Amazon’s Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.
Sign up for Prime now to make sure you're ready.
Beyond Amazon, here are a few of the best places to check for bargains:
Of course, the smartwatch itself is only part of the equation. You may also want to use a different strap from the one provided or freshen the look if you've been using the same strap for a while.
This might be especially relevant to Apple Watch users, with the plethora of band choices available (here's how to change your Apple Watch band). The Apple store may be an obvious place to find straps for your Apple Watch, but you'll be hard-pressed to find any bands for less than £49.
You can, however, find third-party alternatives on Amazon for less than £10/US$10, though make sure you're buying it for the correct watch casing size. Gearbest is another place where you can find watch bands of various designs but at more affordable prices.
When is Black Friday 2021? Should you wait for a better deal?
Black Friday arrives on Friday 26 November this year, followed by Cyber Monday on 29 November, which leads to the question: should you wait until then for a better deal?
Yes, and no. If you urgently need a new phone or laptop and you see a stellar discount today, it's easy: pick it up. If you have the luxury of waiting until November, however, it may pay off to wait.
There's no need to hold off until 26 November itself, of course. In the past, the biggest and best Black Friday deals were typically reserved for the big day, but now Black Friday deals appear throughout November and sometimes, as early as October.
If you see dramatic Black Friday discounts before 26 November, just go for it! Some retailers that hold pre-Black Fridays sales also promise that prices won't go any lower on Black Friday itself and offer to refund customers back the difference if it does. We already have a dedicated article answering all your burning Black Friday-related questions, should you want to know more.