If fitness features in your New Year's resolutions, a smartwatch is a great way to keep tabs on your health and wellbeing without distraction.
Here, we've collated discounts on entries as new as Samsung's Galaxy Watch 4 series, along with more established offerings, like the Apple Watch. Even budget smartwatches – which don't always drop much lower than their RRPs – are featured here in the form of brands including Amazfit and Xiaomi.
Best Smartwatch Deals
Here are the very best deals we've come across. For more smartwatch deals, see our dedicated deals page.
1. Huawei Watch 3 (Active Edition)
Now: £253.91 (£96.08 off)
Huawei's most powerful smartwatch yet boasts an integrated eSIM as standard, SpO2 tracking and an all-new user experience in the company's own HarmonyOS. Despite how new it is though, you can already find it with a solid discount on Amazon.
2. Garmin Venu 2
Now: £289.12 (£70.87 off)
Amidst Garmin's most recent timepieces, the Venu 2 offers up one of the richest feature sets in the company's wearable portfolio. It's also one of the few smartwatches with Amazon Music playback support and currently enjoys one of its biggest discounts on Amazon to date.
3. Samsung Galaxy Watch 4 (44mm)
Now: £249.99 (£39.01 off)
The larger 44mm casing size of the brand new Samsung Galaxy Watch 4 – one of the best smartwatches on the market – is seeing great reductions on the likes of Amazon. Discount varies by colour, double check before purchase.
4. Samsung Galaxy Watch 4 Classic (46mm)
Now: £350 (£19 off)
If you're a fan of the rotating bezel of the Galaxy Watch 4 Classic, the 46mm is currently available with a slight discount on Amazon. Find out more in our Samsung Galaxy Watch 4 Classic review.
5. Fossil Gen 6
Now: £224.51 (£54.49 off)
The long-awaited upgrade to Fossil's popular line of Wear OS smartwatches may have only just hit the market, but this Snapdragon Wear 4100+-powered timepiece is already available with almost £55 off, thanks to this fresh Amazon deal.
6. Apple Watch Series 6 (44mm, cellular)
Now: £329 (£180 off)
Save £180 on the 44mm Watch 6 with cellular connectivity from Amazon. It's the lowest price we've seen for this variant.
7. Huawei Watch GT 2 Pro
Now: £144 (£155.99 off)
The most premium and powerful member of Huawei's Watch GT 2 series, the GT 2 Pro boasts a refined design, hewn from luxurious materials that include titanium, ceramic and sapphire glass. On Amazon, it's now available at more than half off.
8. Fitbit Sense
Now: £197 (£82.99 off)
Fitbit's most capable activity and wellness tracking smartwatch stands out with its EDA sensor and accompanying stress management features, along with skin temperature detection and Alexa, built-in.
9. Amazfit T-Rex
Now: £89 (£40 off)
2020's Amazfit T-Rex still impresses with its ruggedised design and broad raft of features at an incredibly low price; especially when you factor in this current Amazon deal.
10. Apple Watch Series 3 (42mm)
Now: £209 (£150 off)
Apple's most affordable Apple Watch is now even cheaper, thanks to this Amazon deal on the 42mm casing size of the Series 3.
11. Huawei Watch GT 2e
Now: £64.99 (£44.01 off)
The fitness-focused Huawei Watch GT 2e boasts features like sleep, stress and SpO2 monitoring, as well as sporting a bright 1.39in display, swim-proofing and an eye-catching design. Right now, available with a sizeable discount on Currys but we have seen it at this price before.
What smartwatch should you buy?
There are two overarching types of smartwatch frameworks you'll likely encounter. One – in the vein of the Apple Watch – features a colour touchscreen and often supports apps, while the other combines an analogue watch with smart features. These are semi-smart or hybrid watches and typically use less battery since they're not required to power a full-face display.
You can find in-depth buying advice on smartwatches in our round-up of the best smartwatches available right now.
The Apple Watch is still the dominant force in the smartwatch market but many smartwatches from the likes of Fossil and now Samsung run various incarnations of Google's Wear OS.
Make sure you consider whether or not your phone is compatible with the smartwatch you’re after too; the Apple Watch only plays nice with iPhones and most Wear OS watches require your phone to be of a certain age and running a certain version (or later) of iOS/Android.
There are also designer smartwatches that often run Wear OS from brands like Diesel, Armani and Tag Heuer. They are often very expensive, so if you have your eye on one of those it's a good idea to look out for discounts.
Smartwatch Deals: Is pay monthly worth it?
Seeing as smartwatches work hand-in-hand with your smartphone, many phone retailers and network carriers let you split the cost of a cellular-capable smartwatch over your pay-monthly phone plan. Of course, these deals work to finance the device, so it’s worth weighing the long-term costs against the upfront costs before you commit.
Alternatively, while some plans let you share your phone's network and contract, there are still other plans which get you separate unlimited data allowances for your Apple Watch (and other select LTE-capable watches).
In the UK, EE and Vodafone are the two networks that carry the likes of the Apple Watch and Samsung's latest smartwatches on cellular. You can often get the device for £0 upfront too. See Vodafone’s Apple Watch plans here and EE’s plans here.
Similarly to buying a new phone on a monthly plan, however, you do end up paying more at the end of the contract, but if you prefer to pay in small increments instead of all at once, this may be the better option.
Where to find smartwatch deals
Amazon often has some of the biggest discounts on smartwatches and other tech but it's always worth shopping around if you don't see something you like in our selection here.
If you find that you’re missing out on Amazon’s Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.
Sign up for Prime now to make sure you're ready.
Beyond Amazon, here are a few of the best places to check for bargains:
Of course, the smartwatch itself is only part of the equation. You may also want to use a different strap from the one provided or freshen the look if you've been using the same strap for a while.
This might be especially relevant to Apple Watch users, with the plethora of band choices available (here's how to change your Apple Watch band). The Apple store may be an obvious place to find straps for your Apple Watch, but you'll be hard-pressed to find any bands for less than £49/US$49.
You can, however, find third-party alternatives on Amazon for less than £10/US$10, though make sure you're buying it for the correct watch casing size. Gearbest is another place where you can find watch bands of various designs but at more affordable prices.