November is nearly here, which means that Black Friday sales are due to kick off soon. A few years ago, deals would only start on the day, and last throughout the weekend. Now, promotions and offers can kick off as early as the beginning of the month.

We’ve rounded up everything we know for getting a wearable for less this Black Friday.

When is Black Friday 2021?

The actual holiday of Black Friday takes place on 26 November 2021, which is then followed by Cyber Monday on 29 November 2021.

When do Black Friday smartwatch deals begin?

Whilst you can hold out until the actual day, you’ll see a lot of the biggest discounts advertised a week before Black Friday, which is Friday 20 November 2021.

However, many shops now offer deals throughout the whole of November. Therefore, if you see a good deal ahead of Black Friday, then there is no real reason to wait - especially when you take into consideration that some retailers such as Amazon sometimes run out of stock on Black Friday. 

Are Black Friday smartwatch deals real?

Whilst many retailers will happily try and get in on the Black Friday hype, not all deals are as good as they may seem. Lots of products drop in price after they first go on sale, so already they’re cheaper than the original RRP.

When Black Friday comes around, some shops then put the price back up to the original RRP and then discount it again – making it seem like you’re getting a big saving. It may still be a good deal, but the amount you’re saving may not be exactly what the retailer is claiming.

If you’re unsure on what is a good deal, then you can always check the price history of a product on sites such as PriceSpy, and CamelCamelCamel, which is specifically for things sold on Amazon.

However, rest assured that we have seen some good deals during the Black Friday season, so it's still a good time to shop. 


How to shop for Black Friday smartwatch deals

The number of deals and offers throughout the Black Friday season can be overwhelming. To save yourself time and hassle, it’s best to try and decide in advance what product you’d like to find deals for and set yourself a price limit on what you’d like to spend.

Once you’ve got a product and budget in mind, check with the manufacturer for the usual RRP of what you want to buy. That way, you’ll be able to identify a good price when you see it.

It’s worth noting that many smartwatches are often bundled in with other products. Therefore, if you’re in the market for a new phone or laptop, there may be a chance that you can bag a wearable with your purchase during Black Friday.

Oppo watch

Another thing you can do is sign up for alerts and newsletters from the retailers you plan on buying from. You can also check out full lists of the best Black Friday deals overall, which will have offers for smartwatches.

HotUKDeals allows you to set alerts for specific products – so if a deal is getting a lot of attention, you’ll receive an email/notification straight away.

Finally, if you're a student, you may be able to get even more money off of Black Friday deals.

Where to find the best Black Friday smartwatch deals

Judging by past years, there are a few retailers to watch out for this Black Friday. Xiaomi and OnePlus nearly always bundle in wearables with their phone deals.

Samsung also adopts this method - in fact, you can currently bag the Galaxy Watch 4 when you purchase the new Samsung Galaxy Z Flip 3 phone. Check out the Samsung Galaxy Watch 4 deal here.

Amazon typically offers some of the biggest savings on Fitbits, and other retailers try and emulate these deals on the day.


eBay sometimes offers a 10% promotion across the site, which you can use to get even bigger savings on smartwatches. For example, Currys sells stock on eBay, so you can combine the already discounted retailer price with eBay’s offer for a double whammy deal.

If you don’t mind getting a refurbished product, it’s worth looking at the likes of Music Magpie and Amazon Renewed. These are good stores to check out if you’re looking to get an Apple Watch for a lot cheaper than the price you’d pay for a new model.

Best early Black Friday smartwatch deals

Black Friday sales for smartwatches and other retailers haven’t yet kicked off. However, there are a few deals that are available all year round. Take a look at our picks for this month below:

1. Huawei Watch 3 (Active Edition)

From: Amazon

Was: £349.99

Now: £253.91  (£96.08 off)

Huawei's most powerful smartwatch yet boasts an integrated eSIM as standard, SpO2 tracking and an all-new user experience in the company's own HarmonyOS. Despite how new it is though, you can already find it with a solid discount on Amazon.

2. Garmin Venu 2

From: Amazon

Was: £359.99

Now: £289.12  (£70.87 off)

Amidst Garmin's most recent timepieces, the Venu 2 offers up one of the richest feature sets in the company's wearable portfolio. It's also one of the few smartwatches with Amazon Music playback support and currently enjoys one of its biggest discounts on Amazon to date.

3. Samsung Galaxy Watch 4 (44mm)

From: Amazon

Was: £289

Now: £249.99  (£39.01 off)

The larger 44mm casing size of the brand new Samsung Galaxy Watch 4 – one of the best smartwatches on the market – is seeing great reductions on the likes of Amazon. Discount varies by colour, double check before purchase.

4. Samsung Galaxy Watch 4 Classic (46mm)

From: Amazon

Was: £369

Now: £350  (£19 off)

If you're a fan of the rotating bezel of the Galaxy Watch 4 Classic, the 46mm is currently available with a slight discount on Amazon. Find out more in our Samsung Galaxy Watch 4 Classic review

5. Fossil Gen 6

From: Amazon

Was: £279

Now: £224.51  (£54.49 off)

The long-awaited upgrade to Fossil's popular line of Wear OS smartwatches may have only just hit the market, but this Snapdragon Wear 4100+-powered timepiece is already available with almost £55 off, thanks to this fresh Amazon deal.

6. Apple Watch Series 6 (44mm, cellular)

From: Amazon

Was: £509

Now: £399  (£110 off)

Save £110 on the 44mm Watch 6 with cellular connectivity from Amazon.

7. Huawei Watch GT 2 Pro

From: Amazon

Was: £299.99

Now: £144  (£155.99 off)

The most premium and powerful member of Huawei's Watch GT 2 series, the GT 2 Pro boasts a refined design, hewn from luxurious materials that include titanium, ceramic and sapphire glass. On Amazon, it's now available at more than half off.

8. Fitbit Sense

From: Amazon

Was: £279.99

Now: £197  (£82.99 off)

Fitbit's most capable activity and wellness tracking smartwatch stands out with its EDA sensor and accompanying stress management features, along with skin temperature detection and Alexa, built-in.

9. Amazfit T-Rex

From: Amazon

Was: £129

Now: £89  (£40 off)

2020's Amazfit T-Rex still impresses with its ruggedised design and broad raft of features at an incredibly low price; especially when you factor in this current Amazon deal.

10. Apple Watch Series 3 (42mm)

From: Amazon

Was: £359

Now: £209  (£150 off)

Apple's most affordable Apple Watch is now even cheaper, thanks to this Amazon deal on the 42mm casing size of the Series 3.

11. Huawei Watch GT 2e

From: Currys

Was: £109

Now: £64.99  (£44.01 off)

The fitness-focused Huawei Watch GT 2e boasts features like sleep, stress and SpO2 monitoring, as well as sporting a bright 1.39in display, swim-proofing and an eye-catching design. Right now, available with a sizeable discount on Currys but we have seen it at this price before.