It's now Black Friday!  We're seeing excellent Black Friday deals and discounts on Fitbit across the board, So if you're looking to buy the device, pick it up now!

Some deals may last until Cyber Monday (that is, 29 November), but if you want to avoid stock running out or delivery delays, we'd recommend buying a Fitbit now so you can have it ahead of Christmas. Plus, there's no guarantee that the prices won't go up after the main Black Friday event is over.

So whether you're looking to buy a Fitbit for yourself, or as a Christmas gift for someone else, there's no better time to shop for one than now.

There's £90 off the new Fitbit Sense and £30 off the new Charge 5 Amazon and other retailers. And now that Fitbit has launched a Luxe, Charge 5, Versa 3, Inspire 2, Ace 3, and the Sense, we're seeing incredible discounts on previous models, like the Versa 2 which is now only £99 - the cheapest it's ever been! 

We're keeping track of all the best Fitbit deals right here. We'll separately be tracking the best Black Friday deals in this article.

Best Fitbit deals of Black Friday 2021 - Handpicked by us

We've scoured the web and compared prices across all trusted retailers to find you the best Fitbit price below. We've also separately compared the best Fitbits so you can see which one is best for you.

1. Fitbit Charge 5

From: Amazon

Was: £169.99

Now: £139  (£30.99 off)

The brand new Fitbit Charge 5 has £31 off from Amazon and a number of other retailers including: Currys, John Lewis  and Argos. It's the biggest discount we've seen to date!

2. Fitbit Versa 2

From: Amazon

Was: £159

Now: £98.92  (£60.08 off)

The Fitbit Versa 2 has £60 off from Currys, Amazon and Very – this is the cheapest the Versa 2 has ever been. Keep in mind it's not the newest model, which is the Versa 3 which has £50 off at the moment.

3. Fitbit Versa 3

From: Amazon

Was: £199.99

Now: £139  (£60.99 off)

Save £61 on the new Fitbit Versa 3 in Amazon's Black Friday sale. The biggest discount to date!

4. Fitbit Sense

From: Amazon

Was: £279.99

Now: £189  (£90.99 off)

Fitbit's most capable activity and wellness tracking smartwatch stands out with its EDA sensor and accompanying stress management features, along with skin temperature detection and Alexa, built-in.

For Black Friday 2021, it also receives its biggest Amazon discount to date.

5. Fitbit Inspire 2

From: Amazon

Was: £89.99

Now: £57.99  (£32 off)

Get £32  off the Inspire 2 from Amazon's Black Friday sale. Currys has the same deal if you miss Amazon's discount.

6. Fitbit Luxe

From: Amazon

Was: £129.99

Now: £113.99  (£15.96 off)

A small but welcome discount on one of Fitbit's latest activity trackers. Check out our full review of the Fitbit Luxe.

7. Fitbit Charge 4

From: Amazon

Was: £129.99

Now: £89.99  (£40 off)

Save £40 on the Fitbit Charge 4 fitness tracker. You can also save £40 on the Special Edition. See our full review of the Charge 4.

8. Fitbit Ace 2

From: Argos

Was: £49.99

Now: £39.99  (£30 off)

The Ace 2 is sold out on Amazon but you can get it from Argos instead for just £39.99!

You can also see a live update of all the best Fitbit deals for specific models below.

Does Fitbit do an NHS discount?

If you work for the NHS you can get a special discount on one Fitbit and a one clip accessory from Fitbit's NHS Staff Discount Store.

You will need to create a new Fitbit account using your NHS email. Sign up here.

The NHS England site will show you the available discounts once you have registered. At the time of writing, there was up to 27% off trackers and smartwatches, including the Sense (£230), Versa 3 (£155.99), Versa 2 (£133.49), Charge 4 (£94.39), Charge 4 Special Edition (£107.99), and Inspire 2 (£67).

Best Fitbit Sense deals

For Black Friday Amazon has reduced the Sense's price to just £189 – a £90 discount! We don't expect the Sense to go much below that price, so it's worth grabbing the deal while stocks last.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best Fitbit Luxe deals

We've reviewed the fashionable Fitbit Luxe. See how it compares to the Fitbit Inspire 2 here.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best Fitbit Charge 5 deals

Here's everything you need to know about the new Charge 5 and where to buy it. We're comparing prices from retailers in your region below:

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best Fitbit Inspire 2 deals

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best Fitbit Charge 4 deals

Read our Fitbit Charge 4 review.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best Fitbit Versa 3 & Versa 2 deals

Fitbit Versa 3

Read our Fitbit Versa 3 review.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Fitbit Versa 2

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best Fitbit Ace 3 & Ace 2 deals

Fitbit Ace 3

Fitbit Ace 2

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

All Fitbit features and price comparison 

There are six activity trackers in Fitbit’s current range: Sense, Versa 3, Inspire 2, Charge 4, Luxe, and Ace 3 (for children).

The Versa, Versa Lite Fitbit smartwatches have now been discontinued directly from Fitbit, which means you may find them on offer from other retailers.

The features vary significantly across the devices, as do their prices.

  Ace 2 Inspire 2 Charge 4  Charge 3 (D) Versa 2 Versa 3  Sense  Luxe (NEW)
RRP £69.99 £89.99 £129.99 £129.99 £179.99 £199.99 £279.99 £129.99
Colour screen - - - - Y Y Y Y
Steps, Calories & Distance Y Y Y Y Y Y Y Y
Floors Climbed - - Y Y Y Y Y -
Clock/Time Y Y Y Y Y Y Y Y
Sleep Tracking & Silent Alarm Y Y Y Y Y Y Y Y
Sleep Stages (Light, Deep, REM) - Y Y Y Y Y Y Y
SmartTrack - Y Y Y Y Y Y Y
Reminders To Move Y Y Y Y Y Y Y Y
Swim Tracking - Y Y Y Y Y Y Y
Multi-Sport Tracking - Y Y Y Y Y Y Y
PurePulse Heart Rate - Y Y Y Y Y Y Y
Cardio Fitness Level - Y Y Y Y Y Y Y
Onscreen Workouts - - - - Y Y Y -
High/Low Heart Rate Notifications - - - - - - Y -
ECG / EDA Scan - - - - - - Y -
SpO2 monitoring - - - - - - Y Y
Call & Text Notifications Calls Y Y Y Y Y Y Y
Phone calls from Fitbit - - - - - Y Y -
Popular Apps - - Y - Y Y Y -
Stores Music - - - - Y - - -
Makes Payments - - Y - Y Y Y -
Music Control - - Y - Y Y Y -
Guided Breathing Sessions - Y Y Y Y Y Y Y
Fitbit Accessories Y Y Y Y Y Y Y Y
Water-Resistant Y Y Y Y Y Y Y Y

Where to find Fitbit deals over Black Friday 2021 

You can find Fitbit deals around the web from various different retailers from time-to-time. It's worth checking them all if you're on the hunt for a great deal because you never know when a new discount might appear.

We'd recommend you check these retailers first:

Best UK retailers for Fitbit deals

Best US retailers for Fitbit deals

You might like to sign up to a Prime membership. If you don't have a subscription, get a 30-day free trial. This allows access to Lightning Deals 30 minutes early, as well as free next-day delivery. We often see Fitbits offers as part of Amazon's daily deals, so it's worth watching. 

We’ve got a complete guide to choosing the best Fitbit here. Fitbit also has a comparison tool that can help you decide which device is best for you.

Buying old or second-hand Fitbits

There have been many models of Fitbit since the first: Classic (2007), Ultra (2011), One (2007), Zip (2012), Flex (2014), Force (2014), Surge (2015), Alta (2016), Blaze (2016) and Ionic (2017) are all discontinued.

As these models haven't been sold for a number of years, we wouldn't recommend buying them secondhand, as their batteries are likely degraded by now. The same goes for older Charge (2014), Charge HR (2015) and Charge 2 (2016) activity trackers.

The Ionic, Fitbit's first smartwatch, is now looking long in the tooth, and you'll get a much better smartwatch in the Versa 2 or 3 for a better price new.

There are deals on the excellent Charge 4 activity tracker that are certainly worth looking at, now that the Charge 5 replaces it in the current line up.

Older Fitbit smartwatches include the original Versa (2018) and Versa Lite (2019), both of which remain decent products, but look for deals on at least the Versa 2 (late 2019) if you can.

You'll find the best deals on these older but recent Fitbits above.

Fitbit Premium free trial

Fitbit has extended its 7-day free trial of Fitbit Premium to an impressive 90 days for new customers - which is a great incentive to stay fit while stuck indoors.

Fitbit Premium offers additional personalised health insights to Fitbit owners, like advanced sleep tools, and access to over 150 videos and audio workouts. The service otherwise costs £7.99/US$9.99 per month or £79.99/US$79.99 per year.

The Inspire 2 comes with a year's free Premium, and there's usually at least 90 days on the others.

The easiest way to get the offer is through the app (trust us, we tried finding the offer on desktop and got nowhere) which is free on Android or iOS. After creating and logging into your account, select the 'Premium' icon at the bottom of the dashboard. You'll see options to sign up for either a monthly or annual subscription, which will activate the option to start your trial. Don't worry, you can cancel 24 hours before the trial ends, otherwise it auto-renews,

Read more about the Premium service over at Fitbit now.

Fitbit #1 health tracker

Fitness trackers are super popular, whether for yourself or as a gift. It's the number one choice for many looking to get healthier, through exercise, sport, and better quality sleep. Most Fitbit users keep their healthy promises longer thanks to the great mobile app and challenges with friends, colleagues, and family.

Fitbits have ruled the fitness tracker market for years, and the current tracker line-up is better than ever thanks to the introduction of the company’s first fully-fledged smartwatches, the Versa family and Sense.