Apple's September 2021 event gave us new iPhones, iPads and a new generation of Apple Watch, but the launch of the latest wearable was delayed until October.

The Watch Series 7 is now available to buy around the world, although deals on both the 41mm and 45mm models are few and far between. There are also some monthly payment options if you'd prefer. Here's everything you need to know about buying the watch in the UK and US.

Best Apple Watch Series 7 deals

Apple's latest wearable is available to buy in the UK and US direct from the company, as well as via a swathe of third-party retailers and networks. 

UK

  • Apple - in stock, no discounts
  • AO - in stock, no discounts
  • Amazon - in stock from £366.99 (41mm), £399 (45mm)
  • Argos - in stock, no discounts
  • Currys - in stock, no discounts
  • John Lewis - in stock, no discounts
  • Laptops Direct - in stock from £368.97 (41mm), no availability of 45mm
  • Very - in stock, no discounts

There are also UK carriers offering the Apple Watch Series 7 with cellular connectivity on a monthly contract:

  • EE - from £28 per month with no upfront cost (41mm), £28 per month with £30 upfront (45mm)
  • O2 - from £17.99 per month with no upfront cost (41mm), £18.85 per month with no upfront cost (45mm)
  • Vodafone - from £20 per month with £9 upfront cost (41mm), £21 per month with £9 upfront (45mm)

US

  • Apple - in stock, no discounts
  • Amazon - from $369 (41mm), $429 (45mm)
  • Best Buy - in stock, no discounts
  • Walmart - in stock from $369 (41mm), $399 (45mm)

You can also pay for the cellular model in instalments via the following US carriers:

  • AT&T - $13.89 per month (41mm), $14.73 per month (45mm) for 36 months
  • T-Mobile - $20.84 per month (41mm), $22.09 per month (45mm) for 24 months

We're also rounding up live prices on the Apple Watch Series 7 below, so if you see it at a cheaper price, act quickly!

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

When did the Apple Watch Series 7 go on sale?

Apple was intentionally vague about when the Apple Watch Series 7 would go on sale at its announcement, simply describing the release window of "later this fall".

It wasn't until early October that Apple revealed release plans, with the Watch Series 7 eventually shipping from 15 October 2021

Curious as to what else launched alongside the Apple Watch Series 7? We have a full iPhone 13 rundown, as well as everything you need to know on the new 2021 iPad and the new iPad Mini 6.

How much did the Apple Watch Series 7 cost at launch?

Apple was, thankfully, a little more specific about how much people will be expected to pay to pick up a Series 7, quoting a starting price of US$399 – the same as last year's Series 6.

Apple then confirmed entry-level pricing for UK fans weeks later, and it's good news too, with the Series 7 starting at £369. That's a reduction of £10 compared to the Series 6, and it's a similar story across much of the range in the UK. 

These prices relate to the aluminium-bodied 41mm casing size, with Apple keeping quiet on pricing on every other model until pre-orders went live - an oddity for Apple. 

Aluminium

  • Apple Watch Series 7 (41mm, Aluminium, GPS) – £369 / $399
  • Apple Watch Series 7 (45mm, Aluminium, GPS) – £399 / $429
  • Apple Watch Series 7 (41mm, Aluminium, GPS + Cellular) – $499
  • Apple Watch Series 7 (45mm, Aluminium, GPS + Cellular) – $529

Nike+ Edition

  • Apple Watch Series 7 (41mm, Nike, GPS) – £369 / $399
  • Apple Watch Series 7 (45mm, Nike, GPS) – £399 / $429
  • Apple Watch Series 7 (41mm, Nike, GPS + Cellular) – £469 / $499
  • Apple Watch Series 7 (45mm, Nike, GPS + Cellular) – £499 / $529

Stainless Steel

  • Apple Watch Series 7 (41mm, Stainless Steel with Sport band, GPS + Cellular) – £599 / $699
  • Apple Watch Series 7 (45mm, Stainless Steel with Sport band, GPS + Cellular) – £649 / $749
  • Apple Watch Series 7 (41mm, Stainless Steel with Milanese Loop, GPS + Cellular) – £649 / $749
  • Apple Watch Series 7 (45mm, Stainless Steel with Milanese Loop, GPS + Cellular) – £699 / $799

Titanium

  • Apple Watch Series 7 (41mm, Titanium, GPS + Cellular) – £699 / $799
  • Apple Watch Series 7 (45mm Titanium, GPS + Cellular) –  £749 / $849

Free Apple Fitness+ for three months

Apple's existing offer of three months of free access to the company's own fitness and well-being subscription service – Apple Fitness+ – looks as though it extends to new purchases of an Apple Watch Series 7, as well.

During the event at which the Series 7 was unveiled, Apple also announced that it's bringing Apple Fitness+ to 15 new countries (bringing the total to 21), including France, Germany, Spain and the UAE.

What's new with the Apple Watch Series 7?

With the Series 7, Apple looks to have focused on refining the form of their signature smart timepiece, rather than expanding its feature set. While the company didn't explicitly say during the watch's unveiling, it seems the Series 7 runs on similar hardware to its predecessor and sports a similar sensor setup too, that includes blood oxygen saturation (SpO2) monitoring – one of the biggest additions to last year's Series 6.

watchOS 8, which the Series 7 will run out-the-box, includes tracking for new activity types – such as pilates – and new features, like fall detection when cycling.

Apple Watch Series 7 press image key features

The Series 7 sports a new design, with more prominent rounding across its broader, thinner casing sizes, which have now moved from 40mm and 44mm as on the Series 6, up to 41mm and 45mm, respectively.

This wider design facilitates a display that's nearly 20 percent larger, with 1.7mm bezels that are 40 percent thinner, compared to the Series 6. Add to that cover crystal that's 50 percent thicker (and thus more crack-resistant) and an IP6X-certified dust-tight design, and the Series 7 looks like a more elegant and hardier Apple Watch than anything we've seen from the company before.

Apple also showcased new watch faces that capitalise on the additional screen real estate, with elements that now reach the edge and actually appear to curve with the glass, while the other big hardware upgrade appears to be fast charging, that'll refill the watch 33 percent quicker than before.

We discussed the Apple Watch Series 7's launch and everything else Apple announced during its September event in episode 83 of our weekly podcast Fast Charge: