Apple's 14 September 'California Streaming' event gave us new iPhones, iPads and a new generation of Apple Watch, but with rumours of a problematic manufacturing timeline, when and where can you actually buy one?

With the Series 7, Apple looks to have focused on refining the form of their signature smart timepiece, rather than expanding its feature set. While the company didn't explicitly say during the watch's unveiling, it seems the Series 7 runs on similar hardware to its predecessor and sports a similar sensor setup too, that includes blood oxygen saturation (SpO2) monitoring – one of the biggest additions to last year's Series 6.

watchOS 8, which the Series 7 will run out-the-box, includes tracking for new activity types – such as pilates – and new features, like fall detection when cycling.

Apple Watch Series 7 press image key features

The Series 7 sports a new design, with more prominent rounding across its broader, thinner casing sizes, which have now moved from 40mm and 44mm as on the Series 6, up to 41mm and 45mm, respectively.

This wider design facilitates a display that's nearly 20 percent larger, with 1.7mm bezels that are 40 percent thinner, compared to the Series 6. Add to that cover crystal that's 50 percent thicker (and thus more crack-resistant) and an IP6X-certified dust-tight design, and the Series 7 looks like a more elegant and hardier Apple Watch than anything we've seen from the company before.

Apple also showcased new watch faces that capitalise on the additional screen real estate, with elements that now reach the edge and actually appear to curve with the glass, while the other big hardware upgrade appears to be fast charging, that'll refill the watch 33 percent quicker than before.

When does the Apple Watch Series 7 go on sale?

Despite its unveiling, Apple was intentionally vague about when its next smartwatch line would actually go on sale; promising a release window of "later this Fall."

An Autumn release fits with previous entries in the line, however, it looks as though it'll arrive later than the Series 6 did, which made its way to market on 18 September.

According to separate reports from Nikkei and Bloomberg, ahead of the Series 7's launch, Apple has apparently been experiencing production issues, which might have something to do with the wearable's ambiguous release window at the moment.

How much does the Apple Watch Series 7 cost?

Apple was, thankfully, a little more specific about how much people will be expected to pay to pick up a Series 7, quoting a starting price of US$399 – the same as last year's Series 6.

Using the equivalent starting prices from other markets (which the company hasn't yet officially revealed), that means in the UK the Series 7 will likely start at £379, while in Europe it'll cost from €429.

These prices relate to the aluminium-bodied 41mm casing size, with the 45mm variant costing US$429/£409/€459 (again, using Series 6 pricing as a guide).

There are, of course, additional variants of Apple Watch Series 7 to consider; from the polished stainless steel and titanium-bodied finishes to the Nike and Hermès editions, as well. Once Apple actually unveils official pricing for these, we'll jot them down here, all in one place.

Free Apple Fitness+ for three months

Apple's existing offer of three months of free access to the company's own fitness and well-being subscription service – Apple Fitness+ – looks as though it extends to new purchases of an Apple Watch Series 7, as well.

During the event at which the Series 7 was unveiled, Apple also announced that it's bringing Apple Fitness+ to 15 new countries (bringing the total to 21), including France, Germany, Spain and the UAE.

Where to buy/pre-order the Apple Watch Series 7

Even Apple's own website doesn't have a 'pre-order' or 'buy' button for the Series 7 as yet, so eager fans will have to sit on their hands patiently until the Cupertino company sees fit to reveal a more concrete timeline for the timepiece's journey to market.

If you simply cannot wait for a new Apple wearable any longer, check out our piece on the best Apple Watch Series 6 deals or our rundown of the best smartwatches money can currently buy.

Curious as to what else launched alongside the Apple Watch Series 7? We have a full iPhone 13 rundown, as well as everything you need to know on the new 2021 iPad and the new iPad Mini 6.