Announced at Apple's 'Time Flies' event in September 2020, the Watch SE is the first time the company has targeted the more affordable market with its wearables. 

Just like the iPhone with the same name, the Watch SE aims to provide the core Apple Watch experience while doing away with high-end features like an always-on display.

That means Apple has been able to cut costs, with the device starting at under £300/US$300/AU$450.

The Watch SE is now available to buy on both sides of the pond. Here's how much it costs, and the best deals available right now. 

How much is the Apple Watch SE?

Apple's latest smartwatch is also its most affordable, starting at £269/US$279/AU$429. Full pricing is as follows:

  • 40mm (GPS only) - £269/US$279/AU$429
  • 44mm (GPS only) - £299/$309/AU$479
  • 40mm (GPS + cellular) - £319/US$329/AU$499
  • 44mm (GPS + cellular) - £349/$359/AU$549

A Nike version is also available, starting at the same £269/US$279/AU$429 price. 

While these prices are affordable by Apple's standards, they're in line with what you can expect from many entries in our best smartwatch chart. Competition comes from the likes of the Fossil Gen 5 and Samsung Galaxy Watch Active 2, while the more recent Galaxy Watch 3 isn't much more expensive. 

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best deals on Apple Watch SE 

You can check out the best offers on the Apple Watch SE below:

1. Apple Watch SE (44mm, GPS + Cellular)

From: Amazon

Was: £299

Now: £239  (£60 off)

Amazon has £60 off the 44mm Apple Watch SE with GPS and Cellular, the best price we've seen this month.

2. Apple Watch SE (40mm, GPS + Cellular)

From: AO

Was: £299

Now: £249  (£50 off)

If you're on the market for the smaller 40mm cellular variant of Apple Watch SE, AO has you covered with a £50 discount. 

3. Apple iPhone 12 with Watch SE (GPS, 40mm)

From: Mobile Phones Direct

Now: £104.99 upfront, £50 per month (Unlimited data)

This bundle from Mobile Phones Direct includes a 40mm Watch SE (GPS) and unlimited data. You also get free next day delivery.

4. Apple Watch SE (GPS, 40mm) + Nike Band

From: Currys

Was: £269

Now: £249  (£20 off)

Currys is matching Apple's new reduced price of £249 for this variant of the Watch SE 40mm, but you also get up to 5 months of Apple Music, Arcade and News+ bundled in for free.

5. Apple Watch SE (44mm, GPS + Cellular) - Refurbished

From: MusicMagpie

Was: £329

Now: £169.99  (£159 off)

MusicMagpie is offering a refurbished Apple Watch SE graded "Good" in condition for £169.99. That's an impressive £169 discount from Apple's reduced price!

6. Apple Watch SE (44mm, GPS) - Refurbished

From: Apple Refurbished Store

Was: £279

Now: £259  (£20 off)

Apple's Refurb Store has £20 off the Watch SE GPS (40mm) – that's £20 off the original price of this model.

7. Apple Watch SE (40mm, GPS + Cellular) with Unlimited Data

From: O2

Now: £14 per month

O2's unlimited plan beats EE's (below) monthly price, with unlimited data over 36 months at just £14. See all O2 Watch SE offers here

8. Apple Watch SE 40mm (GPS + Cellular) for Unlimited Data

From: EE

Now: £20 per month, £20 upfront

If you're already on EE, you can get unlimited data on your Apple Watch SE if you pair your plan with your phone contract. The term is for 24 months.

Where to buy the Apple Watch SE in the UK

As you might expect, the Watch SE is available directly from Apple's UK site. Here are the third-party retailers that currently stock the device:

In terms of carriers, O2 currently has the best deal, offering the device for £14.50 with no upfront cost.

Vodafone also stocks the Watch SE, with prices starting from £22 per month with no upfront cost. EE's plans start at £22 per month with no upfront cost.

Where to buy the Apple Watch SE in the US

If you're based in America, the Watch SE is on sale via the US Apple site, and is also available from Best Buy and Walmart

The cellular version is now available through all four major carriers: VerizonAT&T, and T-Mobile.

Want to know more about the Watch itself? Check out our guide to the Apple Watch SE and our Apple Watch SE review too. 

You can also find out more on where to buy the Apple Watch Series 6