Loads of people plan their phone upgrades around Black Friday sales, hoping to grab a new smartphone at a bargain price.
Phones are among the most-discounted tech products this time of year, so it makes sense - but the real deals can be hard to spot. Between old models that were already being sold at a discount anyway, confusing contract structures, and bundled add-on accessories to mask the total value, it's hard to tell exactly how much you're really saving.
That's why we've done the hard work for you and scoured phone stores for the best savings we can find. Our focus here is on high-end and flagship devices, though we've kept a few cheaper phones in the mix too where they're really good. If you know you want a more affordable phone though, check out our separate guides to the best budget phone deals and best mid-range phone deals.
Best phone deals right now
1. Samsung Galaxy Z Fold 3
Now: £1,279 (£320 off)
The brand new folding Galaxy Z Fold 3 has 20% off at Amazon, with savings of more than £300 - plus you get other freebies thrown in and the chance to stack discounts with other Samsung products. Check out the best Galaxy Z Fold 3 deals of Black Friday in both the UK and US in our dedicated round up.
2. Oppo Find X3 Pro (12GB RAM, 256GB)
Now: £744 (£355 off)
Oppo's intriguing 2021 flagship – the Find X3 Pro – benefits from one of its biggest Amazon discounts yet, in this latest deal, which sees over £350 knocked off the original RRP.
3. OnePlus 9 Pro (12GB + 256GB)
Now: £679 (£240 off)
4. Samsung Galaxy Z Flip 3 (8+128GB)
Now: £799 (£150 off)
The Galaxy Z Flip 3 gets its first big saving, with £150 off the world's best foldable phone right now
5. Xiaomi Poco X3 Pro (8GB RAM, 256GB)
Now: £159 (£90 off)
Our favourite budget phone of the moment, Xiaomi's Poco X3 Pro already represents phenomenal value - but with £90 off the higher RAM & storage model from Amazon it's now even cheaper than ever before.
6. Microsoft Surface Duo 2 (128GB)
Now: £1,214 (10% off with code SURFACE10)
Right now Currys is offering 10% off selected Microsoft Surface hardware - including the brand-new dual-screen Duo 2 Android phone, which we never expected to see discounted this Black Friday.
7. Oppo Find X2 Pro (12GB + 512GB)
Now: £579 (£420 off)
Oppo's superb Find X2 Pro was one of the best phones of 2020 and enjoys a massive discount of £420 for Black Friday.
8. Samsung Galaxy S21 Ultra (12GB/128GB)
Now: £959 (£190 off)
The Samsung Galaxy S21 Ultra is one of the most capable phones on the market. The fact that the 128GB storage SKU enjoys £190 off on Amazon is all the more impressive.
9. Samsung Galaxy S20 FE (128GB) with Galaxy Buds 2
Now: £550 (£188 off)
10. Apple iPhone 12 (with 100GB data)
From: iD Mobile
Now: £49.99 upfront, £33.99 per month (£865.75 TCO)
After several months of near-miraculous iPhone contracts, iD has retreated a little: this iPhone 12 deal costs roughly the same as one the company was offering in October, only with 100GB instead of unlimited data. Mind you, for most of us 100GB is pretty much the same as unlimited.
11. Realme GT Master Edition (6GB + 128GB)
Now: £259 (£70 off)
Save £70 on this ace mid-range phone from Realme in a limited time deal from Amazon.
What phone should I buy?
Which phone is best? The answer lies in how you use your phone, your budget and what you're looking to get out of your phone. Tech Advisor has a number of buying guides to help you decide the best way forward. We've outlined some of the key points and what to expect out of each buying guide below.
Find the best phone for you
If you’re looking for deals on the best smartphone on the market, there are a few things you may need to consider. First off, should you buy an iPhone or an Android? Should you buy unlocked or on a pay-monthly plan? And also, how do you choose the right SIM?
Of course, the best phones on the market will often have premium prices too. Samsung Galaxy S phones and Apple's iPhones may seem like the go-to choice but if you’re on a budget there are tonnes of other powerful options out there for less-than-premium prices too (see the best Chinese phones guide, as an example).
Chinese phones can be powerful, often with dual-SIM support, and usually at competitive prices. On the flip side, some may be difficult to return if there are any issues and you may need to pay import duty, depending on where you're getting them from.
Not all of them are available worldwide though, with more options in Europe than in north America.
If the Chinese manufacturer in question doesn't yet have an official presence in your local market, chances are you're buying their phones via grey-market retailers, which may need cautious navigation.
Buy a second-hand iPhone
Buying a second-hand or refurbished phone is another way to score a great deal, oftentimes on premium handsets like the iPhone. Our colleagues over at Macworld have assembled their own guide on the best way to buy a second-hand iPhone.
Best dual-SIM phones
Our rundown of the best dual-SIM phones goes through what to look for before you go ahead and buy such a device; such as what SIM sizes are supported and if both SIMs are 4G and/or 5G-compatible.
We also explain the difference between dual-standby and dual-active SIM support. This affects whether or not you can actively receive calls from both SIMs at the same time.
Best basic phones
If you’re looking for a phone which will let you do the basics – call, text and browse minimally – you can find several phones for less than £50 with cheap monthly rates too. Our guide to the best basic phones goes through what you can expect in terms of specifications, storage, audio and camera quality from a smartphone or feature phone.
Best kids' phones
If you’re looking for a phone for your child, there are few other things to consider (such as waterproofing). Our guide details what sort of specs to look for (does it support casual gaming and YouTube, for instance?) and the ideal amount of storage the phone should support for your tot to be happy.
What phone deals are available?
Retailers often have deals on tons of handsets, so keep your eyes peeled, not to mention Amazon sells SIM-free phones at very attractive prices from time to time.
Samsung currently offers a trade-in programme where you can get hundreds off the company's latest and greatest smartphones (depending on the value of the device you're trading in). Get Samsung's trade-in offers here.
While Apple itself doesn’t often feature discounts, like Samsung, it does offer its own trade-in programme. If you've got an older iPhone, you can put its value towards money off a new iPhone, with Apple currently offering hundreds off depending on your phone.
If you're looking to buy a phone outright, rather than on-contract, Amazon has some of the biggest bargains, but make sure you check the specs carefully - third-party sellers sometimes use Amazon to shift international stock, which may vary slightly from what you'd find in stores.
If you find that you’re missing out on Amazon’s Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more. Sign up for Prime now.
If you're studying, also check out our article on the best phone contracts for students.
Want more great deals on the latest tech? We round up the best tech deals in the UK all in one place and update them every week, so you're guaranteed to find a bargain in there, somewhere.
Want more Black Friday deals?
We also have a dedicated article answering all your burning Black Friday-related questions, should you want to know more.