Whilst other retailers do offer good prices on Black Friday, Amazon still manages to offer some of the best prices. Not only does it have its own line of tablets, smart speakers, media streamers and e-book readers that offer unparalleled value, but it's also the number one destination for the best deals on tech from other manufacturers.

Amazon's Black Friday sales are now live in the UK and US and will run until Cyber Monday, which is on 29 November. You could spend hours going through it all, but you don't need to because we've done it for you. 

Keep in mind that these deals we're highlighting in this article are just Amazon's. It's also worth checking out our overall Black Friday deals round-up, as well as our deals round-ups for all tech categories to help you find exactly what you're looking for. Click here for our full catalogue of best deals content.

Best Amazon UK Black Friday deals

Here's our pick of the best Amazon deals right now for UK readers: 

1. Oculus Quest 2 (128GB or 256GB)

From: Amazon

Was: £299

Now: Free £50 Amazon giftcard

Amazon doesn't have a discount on the excellent Quest 2 but you can get a £50 Amazon voucher to spend later (until 14 January) – just in time for your Christmas shopping!

2. Amazon Fire TV Stick Lite

From: Amazon

Was: £29.99

Now: £14.99  (50% off)

The Fire TV Stick Lite is the cheapest way to convert your TV into a smart TV – and now it's even cheaper. The Lite model doesn't have any TV controls, but you can use the voice remote to search and launch shows across various apps, including BBC iPlayer, Netflix, YouTube, Prime Video, Now TV, Disney+, ITV, All 4 and others.

3. Samsung Galaxy Z Flip 3 (8+256GB)

From: Amazon

Was: £999

Now: £849  (£150 off)

Amazon has slashed £150 off the brand-new Galaxy Z Flip 3! See the best Z Flip 3 deals around in our dedicated round up.

4. Microsoft Surface Laptop Go (2020)

From: Amazon

Was: £699.00

Now: £476.10  (£222.90 off)

This is an excellent deal on the Surface Laptop Go, a great laptop for students.

Save a whopping £222 on this model, which comes with an i5 processor, 8GB RAM, 128GB storage and Windows 10. 

5. Amazon Echo Dot (3rd-gen)

From: Amazon

Was: £39.99

Now: £18.99  (£21 off)

This isn't the newest version of the Echo Dot (that'd be the 4th Gen Echo Dot), but you can get this older model for less than half price during Amazon's Black Friday sale. 

6. Kindle Paperwhite

From: Amazon

Was: £101.99

Now: £74.99  (£27 off)

This Black Friday season, get the Kindle Paperwhite 8th-gen, which includes a waterproof display, 8GB storage and comes in a choice of four colours. 

7. Samsung The Frame 32in Smart QLED TV

From: Amazon

Was: £399

Now: £379  (£20 off)

The Frame TV from Samsung is something a little different, as its slim design and 'Art Mode' allows it to be used as a picture gallery, fitting in seamlessly with your surroundings. Amazon is currently offering £20 off this Black Friday. Amazon claims the RRP is £599, but Samsung has been selling it at £399 for a while now. Find out more about this deal in our article: Samsung The Frame 2021 hits lowest ever price

8. Microsoft 365 Family + Norton 360 Deluxe (15 months)

From: Amazon

Was: £183.99

Now: £69.99  (£80.96 off)

This bundle has been seen before, but £80 off is still a great discount which you can pick up without a Prime account. This Microsoft 365 for Family bundle with Norton 360 Deluxe includes 3 extra months (usually 12 months). 

9. Samsung Galaxy Tab S7 FE (Wi-Fi, 64GB)

From: Amazon

Was: £519

Now: £449  (£70 off)

If you don't want cellular connectivity, the Wi-Fi model of the Tab S7 FE remains an extremely capable tablet. It's especially appealing right now, with a £70 discount at Amazon.

10. Fitbit Versa 3

From: Amazon

Was: £199.99

Now: £139  (£60.99 off)

Save £61 on the new Fitbit Versa 3 in Amazon's Black Friday sale. The biggest discount to date!

11. Apple 12.9in iPad Pro (2020, 1TB)

From: Amazon

Was: £1,469

Now: £1,249.97  (£219.03 off)

Nab a not-insignificant reduction on the top 1TB storage version of the iPad Pro 12.9in from 2020. This isn't a Prime-only deal, so all Amazon customers can buy it, we just don't know how long it'll be available at this price.

You can find promotions across Amazon's own services too:

  • Audible - For a limited time, users can get three months of membership for just 99p. Ends 30 November
  • Free Amazon Music Unlimited + Echo Dot devices - Get six months free (usually £7.99) with Echo Dot 3 or Echo Dot 4 purchase
  • Free Amazon Music Unlimited - Get three months free of Amazon's ad-free music streaming service. 
  • Amazon Kindle Unlimited - New subscribers can get three months of Kindle Unlimited for £7.99, which is usually the price of one month's subscription. Ends 30 November
  • Kindle Book Deals - Many books are going for as low as 99p through the Black Friday season. Ends 30 November
  • Prime Gaming - Prime Gaming members can get eight extra titles, including Control: Ultimate Edition and Dragon Age: Inquisition, for no extra charge. Ends 30 November
  • Alexa-built in devices - Get some exclusive deals on devices that feature Alexa built-in.

Best Amazon US Black Friday deals

If you're in America, here's the best-handpicked deals we've found on Amazon US:

1. Samsung Galaxy Z Flip 3 (8+128GB)

From: Amazon US

Was: $999.99

Now: $849.99  ($150 off)

This is one of the lowest prices we've seen on the Galaxy Z Flip 3 from Amazon. It features 8GB RAM, 128GB storage and a compact, unique design in a range of colours. 

2. Samsung Galaxy Tab S7+ (128GB)

From: Amazon US

Was: $849.99

Now: $669  ($180.99 off)

The silver model of Samsung's 128GB flagship tablet is now available with a significant discount on Amazon. There are also reductions on the other colourways and the 256GB SKU, however, the discounts there aren't quite as significant.

3. Fitbit Inspire 2

From: Amazon US

Was: $99.95

Now: $59.95  ($40 off)

Amazon always has a great offers on Fitbits, but this Black Friday saving on the Inspire 2 is a big one. The fitness tracker comes in a choice of two colours, and is swim proof. 

4. Garmin Venu Sq Music

From: Amazon US

Was: $209.99

Now: $179.99  ($30 off)

This Garmin watch comes in a sleek design, can download songs from Spotify, Amazon Music or Deezer, and includes 20 pre-loaded sport apps. This Black Friday price is a great saving. 

5. Ring Video Doorbell & Echo Dot 3

From: Amazon

Was: $99.98

Now: $41.99  ($57.99 off)

This is a fantastic saving if you're looking for a video doorbell. The doorbell itself has been discounted from $59.99 and you'll get a free Echo Dot 3 thrown in! 

6. OnePlus 9 Pro (12GB RAM/256GB storage)

From: Amazon US

Was: $1,069.99

Now: $799.99  ($270 off)

Pick up the OnePlus 9 Pro in the Amazon US Black Friday sale for a competitive price. See our full review of the OnePlus 9 Pro. We're tracking all the best OnePlus 9 and 9 Pro deals here

7. Sennheiser HD 350BT Bluetooth wireless headphones

From: Amazon US

Was: $99.95

Now: $69.95  ($30 off)

This Black Friday price is the lowest we've seen on these Sennheiser headphones, which come with AAC and AptX Low Latency codec support, and combability with Siri and Google Assistant. 

8. Amazon Fire HD 10 (64GB, no ads)

From: Amazon US

Was: $189.99

Now: $129.99  ($60 off)

This excellent Black Friday deal shaves 36% off the usual asking price of the 64GB ad-free model of Amazon's Fire HD 10 tablet. It's a great device for entertainment, although you can also bundle it with Microsoft 365 Personal and a keyboard ($124.98 off) for more of a productivity focus.

9. Fitbit Charge 5

From: Amazon US

Was: $179.95

Now: $129.95  ($50 off)

The latest Charge 5 now has a whopping $50 off from Amazon! See the best Fitbit deals of Black Friday here.

10. Amazon Fire TV Stick 4K

From: Amazon US

Was: $49.99

Now: $24.99  ($25 off)

Amazon US has 50% off the Fire TV Stick 4K as a part of its early Black Friday deal.

Amazon US also has savings across its own services:

  • Audible - Get 46% off the first four months of Audible Premium Plus
  • Free Amazon Music Unlimited - Get three months free of Amazon's ad-free music streaming service 
  • Wondery+ - New subscribers can get three months free of the premium ad-free podcast subscription

How to get the best Amazon deals

Amazon hosts excellent deals throughout the year and updates its Deals of the Day every day. Deals of the Day tend to be discounted products that Amazon has a significant amount of stock for, but you’ll still want to grab them quickly as the best ones will fly off the shelves, especially as we approach Black Friday. 

Even more tricky to grab before they’re gone are Lightning Deals. There are lots of them every day, and they last for a very limited time with very limited stock. This year for Prime Day Amazon did Featured Lightning Deals, which go even quicker.

To make sure you don’t miss out, we’d recommend signing up for Amazon Prime. You can get a 30-day free trial of Amazon Prime, or sign up for a year for £79 or £7.99 per month. In the US it’s $119 per year or $12.99 per month.

Here's everything you need to know about Amazon Prime.

Amazon Prime gets you more than just early access to deals. You’ll also get free next day delivery (sometimes items are even delivered on the day you order them), access to Amazon Prime Video (a TV and movie streaming service that rivals Netflix and Now TV) and more. Check out all of the Prime features on Amazon’s website.

If you’re a student, you can get Amazon Prime for free for six months. After that it’s only £3.99/$6.49 per month, or £39/$59 annually, which is half the price of a regular subscription. Click here to sign up for Amazon Prime Student.

Amazon Devices

The top Amazon deals we’ve listed here are across the entire range of products that the company stocks, but Amazon often offers incredible deals on its own products too. You can see the best Amazon Echo deals from across the web in our round-up here.

Look out for Echo bundle deals, especially on new products. Choose the product you’re looking to buy and you’ll see the bundles available beneath the colour options. You may also spot that buying two Echo devices can get you a discount. Details of those deals will be shown beneath the price.

Amazon isn't the only place you can buy its products, though. Retailers including Argos and John Lewis also sell Amazon devices.

Amazon Warehouse deals

We’ve not included Warehouse deals in our top deals from Amazon, but it’s well worth having a look there. Amazon Warehouse items can be incredibly cheap, but they are open-box and returned items. Amazon will have ensured that the product is in working order, and will price it based on quality. You’ll find everything from laptops and phones to video games and toys available there.

Visit Amazon Warehouse by clicking here.

Amazon certified refurbished devices

Another place worth checking if you’re looking for one of Amazon’s own devices is its certified refurbished offering. Amazon repairs and tests all of its refurbished devices rigorously and provides a one year warranty - which means you can rest assured that the device will work just as new.

See all certified refurbished Amazon devices here.