Whilst other retailers do offer good prices during the Christmas season, Amazon still manages to offer some of the best prices. Not only does it have its own line of tablets, smart speakers, media streamers and e-book readers that offer unparalleled value, but it's also the number one destination for the best deals on tech from other manufacturers.

Amazon's Christmas sales are now live in the UK and US. You could spend hours going through it all, but you don't need to because we've done it for you. 

Keep in mind that these deals we're highlighting in this article are just Amazon's. It's also worth checking out our best Christmas deals roundup, as well as our Christmas gift guide

Best Amazon UK Christmas deals

Here's our pick of the best Amazon deals right now for UK readers: 

1. Samsung The Frame 32in Smart QLED TV

From: Amazon

Was: £399

Now: £348  (£51 off)

The Frame TV from Samsung is something a little different, as its slim design and 'Art Mode' allows it to be used as a picture gallery, fitting in seamlessly with your surroundings. Amazon claims the RRP is £599, but Samsung has been selling it at £399 for a while now. Still, £51 off is a decent saving.  

2. Microsoft 365 Family + Norton 360 Deluxe (15 months)

From: Amazon

Was: £183.99

Now: £69.99  (£80.96 off)

This bundle has been seen before, but £80 off is still a great discount which you can pick up without a Prime account. This Microsoft 365 for Family bundle with Norton 360 Deluxe includes 3 extra months (usually 12 months). 

3. Samsung Galaxy Tab S7 FE (Wi-Fi, 64GB)

From: Amazon

Was: £519

Now: £490  (£29 off)

If you don't want cellular connectivity, the Wi-Fi model of the Tab S7 FE remains an extremely capable tablet. This saving isn't quite as good as Black Friday's offer, but at under £500 it's not bad. 

4. Apple 12.9in iPad Pro (2020, 1TB)

From: Amazon

Was: £1,469

Now: £1,219  (£250 off)

Nab a not-insignificant reduction on the top 1TB storage version of the iPad Pro 12.9in from 2020. This isn't a Prime-only deal, so all Amazon customers can buy it, we just don't know how long it'll be available at this price.

5. Apple AirPods 3

From: Amazon

Was: £169

Now: £159  (£10 off)

The brand-new AirPods 3 offer better battery performance, an updated design, and support for Spatial Audio and Adaptive EQ. Save £10 from Amazon or Boots.

6. Samsung Galaxy A52s (6GB+128GB)

From: Amazon

Was: £409

Now: £269  (£140 off)

Samsung's star mid-ranger for 2021 – the upgraded Galaxy A52s – features a 120Hz AMOLED display, 5G, a 25W fast-charging 4500mAh battery, IP67 water and dust resistance, and a quad rear camera.

Amazon's £140 discount is the biggest you'll find.

7. Fitbit Versa 2

From: Amazon

Was: £149.99

Now: £116.09  (£32.91 off)

The Fitbit Versa 2 has over £30 off on Amazon. It's more affordable than the only slightly improved Fitbit Versa 3 too.

Check colours for different prices.

8. Ring Video Doorbell Wired

From: Amazon

Was: £49

Now: £34  (£15 off)

Pick up the "best-value smart doorbell", according to Tech Advisor Editor Jim Martin, at an even more competitive price in Amazon's Black Friday sale.

You can find promotions across Amazon's own services too:

Best Amazon US Christmas deals

If you're in America, here's the best-handpicked deals we've found on Amazon US:

1. Fitbit Inspire 2

From: Amazon US

Was: $99.95

Now: $69.40  ($30.55 off)

Amazon always has great offers on Fitbits, and currently, it has over $30 off the Inspire 2. The fitness tracker comes in a choice of three colours, is swim-proof and, right now, boasts a free year's access to Fitbit Premium.

2. OnePlus 9 Pro (12GB RAM, 256GB)

From: Amazon US

Was: $1,069

Now: $899  ($170 off)

Pick up the OnePlus 9 Pro from Amazon, for an impressively competitive price. See our full review of the OnePlus 9 Pro. We're also tracking all the best OnePlus 9 and 9 Pro deals here

3. Sennheiser HD 350BT Bluetooth wireless headphones

From: Amazon US

Was: $99.95

Now: $70.42  ($29.43 off)

This Holiday price is one of the lowest we've seen on these Sennheiser headphones, which come with AAC and AptX Low Latency codec support, and combability with Siri and Google Assistant. 

4. Fitbit Charge 5

From: Amazon US

Was: $179.95

Now: $127.99  ($51.96 off)

The latest Fitbit Charge 5 tracker now has more than $50 off on Amazon!

5. Fitbit Luxe

From: Amazon US

Was: $149.95

Now: $99.95  ($50 off)

Amazon has $50 off the compact Fitbit Luxe this season.

6. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: B&H Photo Video

Was: $1,249

Now: $1,149  ($100 off)

Save $100 on the MacBook Air with the M1 chip from B&H Photo Video.

Amazon US also has savings across its own services:

  • Audible - Get 46% off the first four months of Audible Premium Plus
  • Free Amazon Music Unlimited - Get three months free of Amazon's ad-free music streaming service 
  • Wondery+ - New subscribers can get three months free of the premium ad-free podcast subscription

How to get the best Amazon deals

Amazon hosts excellent deals throughout the year and updates its Deals of the Day every day. Deals of the Day tend to be discounted products that Amazon has a significant amount of stock for, but you’ll still want to grab them quickly as the best ones will fly off the shelves.

Even more tricky to grab before they’re gone are Lightning Deals. There are lots of them every day, and they last for a very limited time with very limited stock. This year for Prime Day Amazon did Featured Lightning Deals, which go even quicker.

To make sure you don’t miss out, we’d recommend signing up for Amazon Prime. You can get a 30-day free trial of Amazon Prime, or sign up for a year for £79 or £7.99 per month. In the US it’s $119 per year or $12.99 per month.

Here's everything you need to know about Amazon Prime.

Amazon Prime gets you more than just early access to deals. You’ll also get free next day delivery (sometimes items are even delivered on the day you order them), access to Amazon Prime Video (a TV and movie streaming service that rivals Netflix and Now TV) and more. Check out all of the Prime features on Amazon’s website.

If you’re a student, you can get Amazon Prime for free for six months. After that it’s only £3.99/$6.49 per month, or £39/$59 annually, which is half the price of a regular subscription. Click here to sign up for Amazon Prime Student.

Amazon Devices

The top Amazon deals we’ve listed here are across the entire range of products that the company stocks, but Amazon often offers incredible deals on its own products too. You can see the best Amazon Echo deals from across the web in our round-up here.

Look out for Echo bundle deals, especially on new products. Choose the product you’re looking to buy and you’ll see the bundles available beneath the colour options. You may also spot that buying two Echo devices can get you a discount. Details of those deals will be shown beneath the price.

Amazon isn't the only place you can buy its products, though. Retailers including Argos and John Lewis also sell Amazon devices.

Amazon Warehouse deals

We’ve not included Warehouse deals in our top deals from Amazon, but it’s well worth having a look there. Amazon Warehouse items can be incredibly cheap, but they are open-box and returned items. Amazon will have ensured that the product is in working order, and will price it based on quality. You’ll find everything from laptops and phones to video games and toys available there.

Visit Amazon Warehouse by clicking here.

Amazon certified refurbished devices

Another place worth checking if you’re looking for one of Amazon’s own devices is its certified refurbished offering. Amazon repairs and tests all of its refurbished devices rigorously and provides a one year warranty - which means you can rest assured that the device will work just as new.

See all certified refurbished Amazon devices here.