In the UK no retailer comes close to Amazon's product range, and while rivals are getting more competitive when it comes to pricing, Amazon is often still hard to beat. It has its own line of tablets, smart speakers, media streamers and e-book readers that offer unparalleled value, but it's also the number-one destination for the best deals on tech from other manufacturers.

Amazon's Last Minute Christmas Deals sale is now live and runs until 23 December. You could spend hours going through it all, but you don't need to because we've done it for you. 

You can find promotions across Amazon's own services too:

  • Audible - Listen to up to four Audibe Original audiobooks for free on or on Alexa-enabled devices. Ends 28 December
  • Amazon Kids+ discount - Get 3 months of Amazon Kids+ with unlimited use for up to four children for £2.99 instead of £23.99. Ends 23 December
  • Free Amazon Music Unlimited + Echo Dot 4 - Get 6 months free (usually £7.99) with Echo Dot 3 or Echo Dot 4 purchase. Ends 11 January.
  • Free Amazon Music Unlimited - Get 3 months free of Amazon's ad-free music streaming service. Ends 11 January.
  • Amazon Kindle Unlimited - Get 3 month trial for 99p (reduced from £23.97) for returning custoners, that is, anyone who has used the service before but cancelled. Renews at £7.99 per month. Ends 31 December.
  • £10 with Amazon App - Sign in to the Amazon app for the first time and get a £10 promo code. Ends 15 January.

Keep in mind that these deals we're highlihhting in this article are just Amazon's. We check the prices against other UK retailers to make sure they're the best, but it's also worth checking out our overall Christmas Deals round-up, as well as our deals round-ups for all tech categories to help you find exactly what you're looking for. Click here for our full catalogue of best deals content.

Best Amazon Christmas deals

Here's our pick of the best Amazon deals right now. 

1. Microsoft Surface Laptop Go (i5, 8GB, 256GB)

From: Microsoft

Was: £899

Now: £764.69  (£134.31 off)

This is an excellent deal on the Surface Laptop Go, a great laptop for students. Save £170 on the top-spec Intel Core i5 model with 8GB of RAM and a 256GB SSD - down to a much more appealing £729. It's available for £764 at Amazon if you'd prefer.

2. Samsung Galaxy Buds+

From: Amazon

Was: £159

Now: £79  (£80 off)

Amazon is selling 2020's Samsung Galaxy Buds+ for just under £80. It's not as low as the Prime Day price of £59, but it's still a decent saving.

3. Microsoft 365 Family + Norton 360 Deluxe (15 months)

From: Amazon

Was: £183.99

Now: £59.97  (£124 off)

The same bunlde had £138 off over Prime Day, but £124 off is still a great discount which you can pick up without a Prime account. This Microsoft 365 for Family bundle with Norton 360 Deluxe includes 3 extra months (usually 12 months). 

4. Adobe Creative Cloud - 1 Year Subscription to All Apps

From: Adobe

Was: £596.33

Now: £476.98  (£120 off)

Adobe has £120 off a year of Adobe's Creative Cloud All Apps – but only until 19 October!

5. Amazon Echo (4th gen)

From: Amazon

Was: £89.99

Now: £54.99  (£35 off)

Read our Echo (4th gen) review, which awarded the device four stars and a Tech Advisor Recommended badge. This is a great deal exclusively for Prime Members.

The deal also includes a free TP-Link Smart Bulb for free.

6. Apple iPad Air (2020, 64GB, cellular)

From: Amazon

Was: £709

Now: £575.73  (£133.27 off)

This isn't the cheapest the Air has ever been – Amazon offered a £230-off deal for Prime Day, earlier this year  – but this is still a very solid discount on the latest iPad Air model, with cellular connectivity.

Note that this price applies to the silver model only; the other four colour finishes are considerably more expensive.

7. Xiaomi Redmi Note 10 Pro (6GB RAM, 128GB)

From: Xiaomi

Was: £269

Now: £239  (£30 off)

A fantastic screen, a 108Mp camera and awesome battery life make this discount on the budget Redmi Note 10 Pro difficult to ignore.

8. Amazon Fire TV Stick 4K Ultra HD with Alexa Voice Remote

From: Amazon

Was: £49.99

Now: £26.99  (£23 off for Prime Members)

Turn your 4K TV into a smart TV with Alexa voice control. The 4K Fire TV Stick was given four and a half stars and a Recommended Award in our review

9. Fitbit Versa 3

From: Amazon

Was: £199.99

Now: £165.20  (£30 off)

Save over £30 on the new Fitbit Versa 3 from Amazon in the End of Summer Sale. Prices may vary on colours.

10. Ecovacs Deebot Ozmo 920

From: Amazon

Was: £449.98

Now: £299  (£150.98 off for Prime Members)

We think this is an excellent robot vac even at full price, so this is an amazing deal for Prime Members.

11. Apple 12.9in iPad Pro (2020, 1TB)

From: Amazon

Was: £1,469

Now: £1,239.93  (£229.07 off)

Get almost £230 off the top 1TB storage version of the iPad Pro 12.9in from 2020. This isn't a Prime-only deal, so all Amazon customers can buy it, we just don't know how long it'll be available at this price.

12. Amazon Echo Buds

From: Amazon

Was: £119.99

Now: £49.99  (£70 off for Prime Members)

Amazon's Echo Buds are its answer to the Galaxy Buds and Airpods. Find out more in our Echo Buds review.

13. Amazon Music Unlimited for 4 months

From: Amazon

Was: £9.99 per month

Now: Free  (£39.96 off)

Amazon is offering four months of Music Unlimited for free to new customers (who haven't had a trial or subscribed to Music Unlimited before). The service, which is the individual plan, now also includes hi-res audio for free.

14. Microsoft Surface Pro 7 (i5, 8GB RAM, 128GB SSD)

From: Amazon

Was: £899

Now: £680.32  (£218.68 off)

The Surface Pro 7 might have launched in 2019, but it remains an excellent 2-in-1 PC. That's especially true in this deal, which drops the i5 model with 8GB RAM and a 128GB SSD to £699 thanks to the launch of the new Surface Pro 8.

15. Audible: 3 Months

From: Amazon

Was: £7.99 per month

Now: Free  (£24 off for Prime Members)

The deal is back! New customers can get three months of Audible for free ahead of Prime Day.

16. Kindle Unlimited for 3 months

From: Amazon

Was: £7.99 per month

Now: Free  (£23.97 off)

Kindle Unlimited allows unlimited reading across over a million titles, along with access to audiobooks and magazine subscriptions. Prime members can now claim three months for free.

17. Amazon Prime Video

From: Amazon

Now: Up to 50% off films and shows  (For Prime members)

Prime members can now get up to 50% off shows and films on Prime Video as an early Prime Day deal.

18. Ring Spotlight Cam

From: Amazon

Was: £179.99

Now: £119  (£60 off for Prime Members)

This is for the Battery version, but the Wired Spotlight Cam is available at the same price. For more information about this outdoor security camera, read our Ring Spotlight Cam review.

19. Amazon Fire TV Cube - 4K Ultra HD, Alexa Voice Control

From: Amazon

Was: £109.99

Now: £59.99  (£50 off for Prime Members)

A hands-free, Alexa-powered way to control your TV and get access to your favourite streaming services. Find out more in our Fire TV Cube review.

20. Ring Alarm 5 Piece Kit

From: Amazon

Was: £219

Now: £129  (£90 off for Prime Members)

This is a great saving on Amazon's second-generation Ring Alarm 5 Piece Kit for home security.

How to get the best Amazon deals

Amazon hosts excellent deals throughout the year and updates its Deals of the Day every day. Deals of the Day tend to be discounted products that Amazon has a significant amount of stock for, but you’ll still want to grab them quickly as the best ones will fly off the shelves, especially as we approach the Christmas shopping season.

Even more tricky to grab before they’re gone are Lightning Deals. There are lots of them every day, and they last for a very limited time with very limited stock. This year for Prime Day Amazon did Featured Lightning Deals, which go even quicker.

To make sure you don’t miss out, we’d recommend signing up for Amazon Prime. You can get a 30-day free trial of Amazon Prime, or sign up for a year for £79 or £7.99 per month. In the US it’s $119 per year or $12.99 per month.

Here's everything you need to know about Amazon Prime.

Amazon Prime gets you more than just early access to deals. You’ll also get free next day delivery (sometimes items are even delivered on the day you order them), access to Amazon Prime Video (a TV and movie streaming service that rivals Netflix and Now TV) and more. Check out all of the Prime features on Amazon’s website.

If you’re a student, you can get Amazon Prime for free for six months. After that it’s only £3.99/$6.49 per month, or £39/$59 annually, which is half the price of a regular subscription. Click here to sign up for Amazon Prime Student.

Amazon Devices

The top Amazon deals we’ve listed here are across the entire range of products that the company stocks, but Amazon often offers incredible deals on its own products too. You can see the best Amazon Echo deals from across the web in our round-up here.

Look out for Echo bundle deals, especially on new products. Choose the product you’re looking to buy and you’ll see the bundles available beneath the colour options. You may also spot that buying two Echo devices can get you a discount. Details of those deals will be shown beneath the price.

Amazon isn't the only place you can buy its products, though. Retailers including Argos and John Lewis also sell Amazon devices.

Amazon Warehouse deals

We’ve not included Warehouse deals in our top deals from Amazon, but it’s well worth having a look there. Amazon Warehouse items can be incredibly cheap, but they are open-box and returned items. Amazon will have ensured that the product is in working order, and will price it based on quality. You’ll find everything from laptops and phones to video games and toys available there.

Visit Amazon Warehouse by clicking here.

Amazon certified refurbished devices

Another place worth checking if you’re looking for one of Amazon’s own devices is its certified refurbished offering. Amazon repairs and tests all of its refurbished devices rigorously and provides a one year warranty - which means you can rest assured that the device will work just as new.

See all certified refurbished Amazon devices here.

For our pick of the best Amazon deals, see the list below.

Top Amazon Christmas deals

When do Christmas and Boxing Day sales start?

Now that it's December, Christmas sales are in full swing – so if you missed Black Friday and Cyber Week sales, you still have a chance to get a discount on the tech you love. We'd recommend not waiting any longer if you're gift shopping for Christmas. You don't want to compete for delivery times and miss a 25 December arrival.

If you're not in a rush, there's Boxing Day, which is on Saturday 26 December. Boxing Day is yet another opportunity to pick up a discount before the year ends.

You can also use Boxing Day to get a better price on anything you bought over the Back Friday and Cyber Monday period. Be sure to check the returns policy of the retailer you've shopped from, to see if the returns period extends to Boxing Day. If it does, simply get the same item for a lower price if you're able to, and request a refund on your original purchase. 

Amazon's returns window is typically 30 days, but this year it's allowing shoppers to return items until 31 January if bought between 1 October and 31 December.