Amazon's Prime Day starts on Monday 21 June and lasts until 22 June, midnight. The retailer has already kicked off early deals on its own devices and is offering a £10/$10 voucher to spend on Prime Day when customers spend the same amount on small businesses.
Of course, to pick up a Prime Day discount, you'll need a Prime membership. If you don't have one you can sign up for a 30-day free trial, otherwise, the service costs £7.99/$12.99 per month, or £59/$119 per year. See all the early Prime Day deals happening now.
If you don't want to commit to a subscription, or can't stand the idea of making Jeff Bezos any richer, the good news is there are loads of other retailers also participating in massive Summer sales in both the UK and US.
Prime Day Alternatives in the UK
Currys started its Epic Deals event on 17 June with discounts across laptops, tablets, TVs, phones, and fitness trackers.The sale ends 25 June, lasting three days longer than Amazon's sale.
This year, it has introduced QVC-style live shopping events where viewers can ask questions about products and get exclusive discounts on Google Nest and Pixel devices. See our full coverage for details on the discounts.
Some deals worth checking out include:
- £70 off Acer 715 Chrombook bundle with mouse and laptop bag
- Google Nest Mini for £24
- Free Google Nest Mini with Fitbit Charge 4
- £100 off Microsoft Surface Pro 7
- £20 off Nintendo Switch Lite + Up to £95 off with old console trade-in
- £20 off Chromecast (3rd gen)
Very has discounts on tech this weekend and its slogan "Deals are here, no membership required" is a clear jab at Amazon. Many of its biggest offers price-match with Amazon. Click and collect is free for orders £30 or more, but there is a £3.99 fee for standard delivery.
Some of its top deals include:
- £100 off the M1 MacBook Air
- £219 off the Samsung Galaxy Tab S7 4G
- £81 off the Powerbeats Pro
- £204 off the 51in LG 4K Ultra HD Smart TV
- £59 off AirPods Pro
Given Carphone Warehouse is owned by Currys PC World, it's not surprising that it's also participating in the Epic Deals event with offers on top handset, SIMs and accessories.
See the full sale over at Carphone Warehouse.
Prime Day Alternatives in the US
It's gloves off for Walmart, which is starting its own Deals for Days event on 20 June – that's just one day before Prime Day. The retailer already has a whole bunch of leading deals, many that outdo Amazon's prices such as $150 off the popular Galaxy A51, now just $249, and $100 off the 15.6in Chromebook 4+.
Delivery is free on orders of $35 or more and there's no minimum order needed for a pickup.
Best Buy's Bigger Deal event started 15 June and carries on until 22 June, coinciding with when Prime Day ends. You'll find deals across all sorts of tech including TVs, laptops, tablets, phones, Apple devices and more.
Some of its deals include:
- $400 off Samsung Galaxy phones when bought on contract including $250 off Galaxy S20 FE
- Up to $400 off select iMacs
- Up to $200 off Chromebooks
- $50 off MacBook Air with M1
- $150 off Beats Studio 3 headphones
Head to Best Buy to shop the full Bigger Deal Sale.
Target announced its Deal Days event at the same time as Walmart announced its Deals for Days event, both of which start 20 June. The retailer already has many compelling tech offers ahead of Father's Day, a few of which we've highlighted below:
- $70 off Apple Watch 6
- $50 off AirPods Pro
- Get a $50 Target giftcard with Theragun G4 Pro
- $20 off Apple TV 4K
We're keeping track of the best deals on Amazon and beyond in our dedicated deals hub. For deals on specific types of devices see our best deals round ups: