Amazon's Prime Day starts on Monday 21 June and lasts until 22 June, midnight. The retailer has already kicked off early deals on its own devices and is offering a £10/$10 voucher to spend on Prime Day when customers spend the same amount on small businesses.

Of course, to pick up a Prime Day discount, you'll need a Prime membership. If you don't have one you can sign up for a 30-day free trial, otherwise, the service costs £7.99/$12.99 per month, or £59/$119 per year. See all the early Prime Day deals happening now

If you don't want to commit to a subscription, or can't stand the idea of making Jeff Bezos any richer, the good news is there are loads of other retailers also participating in massive Summer sales in both the UK and US.

Prime Day Alternatives in the UK

Currys PC World - 'Epic Deals' (UK)

Currys started its Epic Deals event on 17 June with discounts across laptops, tablets, TVs, phones, and fitness trackers.The sale ends 25 June, lasting three days longer than Amazon's sale.

This year, it has introduced QVC-style live shopping events where viewers can ask questions about products and get exclusive discounts on Google Nest and Pixel devices. See our full coverage for details on the discounts.

Some deals worth checking out include:

Shop the full Currys Epic Deals sale.

Very - 'Very Big Tech Weekend'

Very has discounts on tech this weekend and its slogan "Deals are here, no membership required" is a clear jab at Amazon. Many of its biggest offers price-match with Amazon. Click and collect is free for orders £30 or more, but there is a £3.99 fee for standard delivery.

Some of its top deals include:

Shop the full Very Big Tech Weekend sale.

Carphone Warehouse (UK) - 'Epic Deals'

Given Carphone Warehouse is owned by Currys PC World, it's not surprising that it's also participating in the Epic Deals event with offers on top handset, SIMs and accessories. 

For instance, right now you can get unlimited data on the iPhone 12 for £34.99 per month and £49.99 upfront or 50GB data on the Samsung Galaxy S21 for £34.99 per month and £19.99 upfront.

See the full sale over at Carphone Warehouse.

Prime Day Alternatives in the US

Walmart (US) - 'Deals for Days'

It's gloves off for Walmart, which is starting its own Deals for Days event on 20 June – that's just one day before Prime Day. The retailer already has a whole bunch of leading deals, many that outdo Amazon's prices such as $150 off the popular Galaxy A51, now just $249, and $100 off the 15.6in Chromebook 4+.

Delivery is free on orders of $35 or more and there's no minimum order needed for a pickup.

We're taking a look at other top Walmart deals in this article, which delves into Walmart+, Walmart's subscription service with offers free next-day delivery and other perks.

Best Buy (US) - 'Bigger Deal Saving Event'

Best Buy's Bigger Deal event started 15 June and carries on until 22 June, coinciding with when Prime Day ends. You'll find deals across all sorts of tech including TVs, laptops, tablets, phones, Apple devices and more. 

Some of its deals include:

Head to Best Buy to shop the full Bigger Deal Sale.

Target (US) - 'Deal Days'

Target announced its Deal Days event at the same time as Walmart announced its Deals for Days event, both of which start 20 June. The retailer already has many compelling tech offers ahead of Father's Day, a few of which we've highlighted below:

Head to Target to see all its offers.

We're keeping track of the best deals on Amazon and beyond in our dedicated deals hub. For deals on specific types of devices see our best deals round ups: