If you’ve been thinking about getting a new TV for your lounge or other room in the house, you may well be waiting for Black Friday to pick up a bargain. And you'd be right to do so but you still need to be savvy about your purchase.

In this article, we take a look at all the elements of Black Friday sales and show you how to make sure you genuinely get the best deal on a TV.

When is Black Friday?

Black Friday will take place on 26 November followed by Cyber Monday on Monday 29 November.

When do Black Friday TV deals begin?

While some deals will be reserved for the big day itself, many deals will be available throughout November. Others, such as Amazon Lightning Deals, are only there to be snapped up for a number of hours.

Retailers such as Currys, Very and AO already have TV deals available.

1. Samsung The Frame 32in Smart QLED TV

From: Amazon

Was: £399

Now: £339  (£60 off)

The Frame TV from Samsung is something a little different, as its slim design and 'Art Mode' allows it to be used as a picture gallery, fitting in seamlessly with your surroundings. Amazon claims the RRP is £599, but Samsung has been selling it at £399 for a while now. £60 off is a very good saving - hitting a similar price to what we saw on Black Friday 2021. 

2. LG OLED55A16LA 55in 4K TV with Google Assistant

From: Currys

Was: £1,099

Now: £899  (£200 off)

This OLED TV from LG has a significant discount of £200 on the RRP (and £100 off the previous price) at Currys. For that, you get an OLED panel with Dolby Vision IQ, Freeview and support for both Google Assistant and Alexa. 

3. Sony Bravia KD-55XH90/P 55in 4K Android TV

From: Amazon

Was: £999

Now: £823.99  (£175.01 off)

This Android TV from Sony features a smart voice remote with Google Assistant, Full Array LED and support for Dolby Atmos via the X-Balanced Speaker. Amazon is currently offering £175 off the standard price. 

4. TCL 43S435 43in UHD Roku TV

From: Walmart

Was: $429.99

Now: $318  ($111.99 off)

This TCL Roku TV has dropped to under $320 this January. With it, you get 4K picture quality, voice control and all the entertainment apps you need via the Roku interface. 

5. Amazon Fire TV 50in 4-Series 4K TV

From: Amazon US

Was: $469.99

Now: $359.99  ($110 off)

Amazon's 4-Series TV range has some great discounts this Holiday season. This model comes with all the entertainment apps you need, plus support for HDR 10 and Dolby Digital Plus. 

6. Sony Bravia KD43X85JU 43in 4K TV with Google Assistant

From: Currys

Was: £829

Now: £698  (£131 off)

Sony TVs aren't often discounted, but right now you can grab this Bravia model for under £700. It comes with Motionflow XR 800 & 4K120 for gaming, Google TV, Dolby Vision and Freeview. 

7. Samsung cashback offers on Neo QLED TVs

From: Samsung

Now: Up to £500 cashback on TVs

Samsung is offering up to a whopping £500 cashback on its range of Neo QLED TVs, including the flagship QN900A. The TVs on offer range from 50in to 85in, with the cashback offers being higher for the bigger models. You can see more details in our coverage of the Samsung TV cashback offer

8. LG 43UP7500 4K TV

From: Ebay

Was: £379.99

Now: £329.99  (£50 off)

Whilst the saving may not be as big as eBay is claiming, this is still a decent price for this LG TV, which is sold via Hughes on eBay. It comes with a 4K panel, LG AI sound and compatibility with Google Assistant and Alexa. 

Are Black Friday TV deals worth it?

Over the past few years, people have become a bit less wary of Black Friday deals. It's understandable considering it used to be a small number of crazy deals and is now often thousands of products that are reduced in varying amounts.

Naturally, products that have been around for a few months or more will be reduced anyway. However, a trick that some retailers do is to bump it back up to the original RRP before Black Friday to then make it appear that a price cut is bigger.


For example, a TV with an RRP of £999 that's typically being sold at £899 would be a discount of 10% but a Black Friday deal at £799 might be touted as 20% off even though that's compared to the original price.

It's still a lower price, but doesn't factor in the typical selling price of £899. Some retailers may even quote a higher RRP than the official store so be careful.

Samsung's The Frame (below) is a good example where the 32in Full HD model has an RRP of £499 but it's been widely available at £399 for a while now so this price in a Black Friday sale is nothing special.

How to shop for Black Friday TV deals

One of the top things we recommend you do is you try and choose a TV before looking at deals - we have a selection in our best TV chart. This means you can simply go around the retailers and see who has the best price for that make and model.

If you're not sure, then try to filter the results down so there are fewer results to choose between. For example, you might know that you want a TV bigger than 50in, with a 4K resolution at a price under £1,000. In which case, use the retailer's website to set the size, resolution and price to get rid of any that won't suit you.

Another method can be to simply look for the ones with the biggest discounts - either in £ or % - to see what are the biggest deals. Some retailers, like Currys, even allow you to order results by the amount of discount.

Regardless of what TV you're looking at, always check prices elsewhere for the same model. You might find it for less at a rival or there might be a freebie thrown in, or a longer warranty.

Samsung The Frame

There are tools you can use to check whether a deal is 'real' or not such as CamelCamelCamel, which works for Amazon listings. You can also install the Honey plug-in to your browser which will not only attempt to find discount codes but can also show the price trend over time to see if it's a good deal or not.

Better yet, we are always searching for the best TV deals throughout the year and especially in November. Our expert team knows what the best deals are and we're often notified by manufacturers and retailers so you know you're not looking at any rubbish offers.

If you do find a deal that looks perfect then snap it up. The best ones will sell out quickly so you might miss out if you're not fast.

Also, look out from curated lists of the overall best Black Friday deals if you want to get more than a TV.

Where will you find the best TV deals?

If you’re looking for smart home deals, you’ll find some of the best from major UK retailers such as John Lewis, Currys, AO, Very, Sevenoaks and, of course, Amazon.

If you’re in the US, check Amazon, Wal-Mart, Best Buy, Newegg and Target. There are also deals to be had on eBay.

Don't forget to check the official manufacturer store, where they might even price match rivals. For TVs, look to the likes of Samsung, LG, Sony, and Panasonic. Others like Hisense and Philips don't sell direct.

What kind of TV deals can you expect?

TVs have always been a big part of Black Friday and we don't just mean the physical panel size. They are often the main tech purchase consumers are looking to buy in the sales, especially considering it's nearly winter when cold, dark evenings are perfect for watching some great TV or film.

In previous years we've seen a wide range of deals on TVs, some unbelievable and some the same but for the wrong reasons. 

Bear in mind that some of the biggest discounts will be on the most expensive models, meaning they might still cost thousands. However, you should still expect to save hundreds on the majority of sets and Black Friday TV deals are not limited to the flagship televisions.

You will see deals on budget TVs as well, but they are likely to be tens of pounds considering their already cheap price. It might still be a good deal, but the saving won't be a similar value to premium models. 

Some of the best TV deals may be saved for 26 November, but if you've seen a great price on a TV you like then our advice is to get it and avoid disappointment. 

As we get closer to the date, we'll be bringing together the best Black Friday tech deals in our handy guide, which is a good resource to bookmark.