If you’ve been eyeing some new tech for your home, chances are you’re waiting to see what deals are available for Black Friday. In this article, we’ve got all the information you need to ensure you get the best smart home bargains.

When is Black Friday?

This year, Black Friday falls on 26 November. Cyber Monday (Monday 29 November) is also a big tech sales day. Some deals run for one day, some for the entire weekend. There may even be discounts – like Amazon Prime’s lightning deals – that only run for a few hours.

When do Black Friday smart home deals begin?

Some Black Friday deals will kick off before the big day. They may even begin as early as the start of November. If you are looking out for specific products, start checking the prices now.

Are Black Friday smart home deals worth it?

Over the past few years, people have become a bit less trusting of Black Friday deals – which is understandable. Some deals are better than others and it’s not always clear which is which.

After an initial launch, some products drop in price below their release RRP (recommended retail price). A product might have an initial RRP of £89.99 but within a few months it could be widely available for £74.99.

Before Black Friday, some brands and retailers may bump products back up to the RRP, so that when the Black Friday price is is announced, the discount appears even deeper. For example, if the price is slashed to £64.99, it’ll seem like a £25/ 28% discount, rather than the more realistic £10/ 13% discount.

It’s still money off – and may still be a great deal – but it’s not exactly as advertised.

However, there are plenty of other deals, often on products have been available for a while, or those that have been superseded by a newer model, that are not only a decent deal but an excellent one.

The trick is knowing where the real savings are.

How to shop for Black Friday smart home deals

It’s a good idea to decide in advance what tech you’re shopping for and then be open to the best deals on the day.

For example, if you’re interested in buying a robot vacuum cleaner, have a budget in mind and a feature set that you really want. This way, when a deal comes up, you can quickly check if it’s right for you and jump on it before it sells out.

If you’re looking for a product from a specific brand, you’ll probably have a good sense of what its regular price is. Then decide on what you’ll be willing to pay. Is it worth buying at 10% off? Are you holding out for 25%? 

Also look out from curated lists of the best Black Friday deals from specialists. Serious bargain hunters will also sign up to newsletters and download apps from their favourite retailers to get real-time sales alerts.

Where will you find the best deals?

If you’re looking for smart home deals, you’ll find some of the best from major UK retailers such as John Lewis, Currys, AO.com and, of course, Amazon. If you’re in the US, check Wal-Mart and Target. There are also deals to be had on eBay.

It’s also worth checking out the brand’s own website and comparing offers to those from Amazon and other retailers. You’ll often find price-matching but sometimes there will be a deeper discount from the brand itself on one particular model.

What kind of deals can you expect?

Deals on smart assistants

Last year, Amazon discounted its Echo Shows and Echo Dots by 26-50%, depending on the age of the model. It also offered a Ring Video Doorbell for £89, with the latest Echo Dot thrown in for free.

Meanwhile, Google slashed £20 from the Nest Audio and £50 off the Nest Hub Max. The best deal, however, was from Currys PC World on eBay, which dropped the Nest Mini to just £14 – proof that shopping around can pay dividends.  

Philips Hue smart lighting

Deals on smart lighting

If you have smart lighting or want to extend your home set-up, it's a good time to pick up Hue bulbs and similar brands at a discount. You'll find them on sale direct from Philips Hue and from other sellers such as Amazon.

Smart security discounts and bundles

Amazon tends to offer Black Friday deals on its own home security brands, so expect to see deals on Ring doorbells, cameras and more. You are also likely to see bundle deals on home security and other Amazon products, such as the Echo, as we mentioned earlier.

Ring device

Smart thermostat discounts

Black Friday 2020 saw discounts of 25% on Hive Active Heating. There were similar deals on Drayton Wiser, Tado, Nest and others, with savings of over 30% on many smart thermostats, TRVs and more. 

Nest 3rd gen smart thermostat

Robot vacuum cleaner deals

Brands tend to offer a big discount on one or two models from their range. These deals are matched by retailers such as Amazon. You could save £150 on the regular price of a robot vacuum cleaner. But prepare to move quickly – these deals sell out fast.

Electric toothbrush deals

You'll need to shop carefully to get a good deal on an electric toothbrush this Black Friday. Electric toothbrush retailers are among the worst for strategically shifting prices, in the UK at least.

An electric toothbrush's RRP will often drop by half to two-thirds after a few months – or even just a few weeks – of being on sale. But retailers will still use the RRP to calculate deals.

Here's an example. In the UK, the Oral-B iO8 has an RRP of £450 but right now, you can buy the iO8 from Boots in the UK for £160 (somewhat over a third of the RRP).

On Black Friday any discount on the brush will be compared to the £450 RRP but what you really want is to find it for less than £160. To get a better idea of pricing, check out our round-up of the best electric toothbrush deals, which is updated every month.

As we get closer to the date, we'll be bringing together the best Black Friday tech deals in our handy guide, which is a good resource to bookmark.