If you'd like to get a top TV deal this Holiday season, you've come to the right place. You’ll find low prices on smart TVs, LED TVs, OLED TVs, curved TVs, 4K TVs and more. However, with so many options out there it can be hard to figure out what you need. But never fear, as we'll help you understand what to look for.

See below for some of our top picks from both UK and US retailers - you can also see all the TVs we've reviewed right here

Best TV deals right now

1. Samsung The Frame 32in Smart QLED TV

From: Amazon

Was: £399

Now: £339  (£60 off)

The Frame TV from Samsung is something a little different, as its slim design and 'Art Mode' allows it to be used as a picture gallery, fitting in seamlessly with your surroundings. Amazon claims the RRP is £599, but Samsung has been selling it at £399 for a while now. £60 off is a very good saving - hitting a similar price to what we saw on Black Friday 2021. 

2. LG OLED55A16LA 55in 4K TV with Google Assistant

From: Currys

Was: £1,099

Now: £899  (£200 off)

This OLED TV from LG has a significant discount of £200 on the RRP (and £100 off the previous price) at Currys. For that, you get an OLED panel with Dolby Vision IQ, Freeview and support for both Google Assistant and Alexa. 

3. Sony Bravia KD-55XH90/P 55in 4K Android TV

From: Amazon

Was: £999

Now: £823.99  (£175.01 off)

This Android TV from Sony features a smart voice remote with Google Assistant, Full Array LED and support for Dolby Atmos via the X-Balanced Speaker. Amazon is currently offering £175 off the standard price. 

4. TCL 43S435 43in UHD Roku TV

From: Walmart

Was: $429.99

Now: $318  ($111.99 off)

This TCL Roku TV has dropped to under $320 this January. With it, you get 4K picture quality, voice control and all the entertainment apps you need via the Roku interface. 

5. Amazon Fire TV 50in 4-Series 4K TV

From: Amazon US

Was: $469.99

Now: $359.99  ($110 off)

Amazon's 4-Series TV range has some great discounts this Holiday season. This model comes with all the entertainment apps you need, plus support for HDR 10 and Dolby Digital Plus. 

6. Sony Bravia KD43X85JU 43in 4K TV with Google Assistant

From: Currys

Was: £829

Now: £698  (£131 off)

Sony TVs aren't often discounted, but right now you can grab this Bravia model for under £700. It comes with Motionflow XR 800 & 4K120 for gaming, Google TV, Dolby Vision and Freeview. 

7. Samsung cashback offers on Neo QLED TVs

From: Samsung

Now: Up to £500 cashback on TVs

Samsung is offering up to a whopping £500 cashback on its range of Neo QLED TVs, including the flagship QN900A. The TVs on offer range from 50in to 85in, with the cashback offers being higher for the bigger models. You can see more details in our coverage of the Samsung TV cashback offer

8. LG 43UP7500 4K TV

From: Ebay

Was: £379.99

Now: £329.99  (£50 off)

Whilst the saving may not be as big as eBay is claiming, this is still a decent price for this LG TV, which is sold via Hughes on eBay. It comes with a 4K panel, LG AI sound and compatibility with Google Assistant and Alexa. 

Best TV deals: What to look for

We recommend you buy a 4K TV. They’re sometimes called UHD or Ultra HD, but essentially they all mean 4K (3840x2160 pixels, which is four times that of Full HD) and will be capable of displaying 4K content that is set to be the future standard for TV shows, movies and games.

At this high resolution, however, you also want to ensure that content at a lower resolution still looks sharp (for example, if you're streaming from your phone) when played on the TV screen. This is why it's also important to look out for a TV with a good upscaling engine.

We also recommend the best TVs to buy (including advice on streaming 4K content, best viewing distance, and voice-activated smart TV features). If you can find one of these models on sale, so much the better.

When shopping for a TV, look out for HDMI version 2 inputs with HDCP 2.2 support, which means the TV can handle 4K content sources such as Ultra HD Blu-ray players, games consoles and media streamers like the Nvidia Shield. HDCP 2.2 is the latest level of copy protection being used by all external 4K sources, so the more inputs that support it the better. These ports will also handle HDR content from your Xbox One or PS4 (and other sources). Ideally, all HDMI inputs will meet this standard, but cheaper TVs may only have one such port.

4K is best appreciated on a screen size of 55in or more, but there are smaller panels appearing and even a 4K TV at 40 inches can offer excellent performance. Make sure it's got enough HDMI ports for your set-top boxes, consoles and the like. We have a roundup for the best small TV deals - if you're after something more compact. 

Also, see our round-up of the best HDMI cables. Our article explains what to look for (and what to avoid!) when it comes to HDMI cable specs and features. Some of the cheaper cables can be just as effective as the more premium ones.

(If you're really after a big picture though, you may want to look into getting a home projector - here are the best ones and what to look for when shopping for one.)

You might also see the acronym ‘HDR’ when you’re looking for a new TV. It stands for High Dynamic Range and offers higher peak whites and better colour depth. It’s not essential but is a nice additional feature if the price is right. There isn’t much HDR content around yet, but like 4K we expect it to become more common over time.

Of course, sound is another essential component when looking for a TV. As TVs get thinner, there's less space for large speakers capable of producing the rich sound quality we all expect to hear. This is where soundbars come in.

We've created a separate in-depth guide just for soundbars. It dives into the most important features to look for, whether you should get a separate subwoofer for deeper bass, and of course the best soundbars on the market with respective reviews. 

Where to find TV deals

You'll find TV deals from a huge number of retailers. If you found a model you like, we would also advise comparing the price against at least two to three other retailers and of course against Amazon if you haven't already.

Some of the best bargains are often found on Amazon, especially if you look in the Deals of the Day. These discounts offered for a limited time (often for a few hours only), or until stocks run out - they're also known as Lightning Deals.

We'd recommend signing up to Amazon's 30 day free trial of Prime, which will not only get you access to Lightning deals 30 minutes earlier than non-Prime members, but will also get you free next-day delivery. This is also how you'll be able to access Amazon's Prime Day sale, which has some of the biggest TV savings. Plus, you'll get access to Prime Video, which you can access through your smart TV, and other benefits during your trial, too.

You can also expect to find TV deals from the following retailers in the UK:

In the US, you can also check out:

Newegg is another retailer worth checking out that often has discounts. It offers several refurbished TVs at lower prices, but we would recommend only looking at ones that are marked certified refurbished.