The Apple Watch Series 6 is well over a year old now, but it's still one of the best smartwatches you can buy. A combination of premium hardware and excellent software make for a winning combination, especially with the latest watchOS 8 software. 

It might have been replaced as Apple's flagship wearable by the Series 7, but there are only a handful of differences between the two. Unless you value a slightly more durable build or a curved-edge display, the Series 6 will probably still provide everything you're looking for.

It's also where you'll see more big discounts. Here's all you need to know about buying the Apple Watch Series 6 in the UK and US.

Best Apple Watch Series 6 deals

Apple is no longer selling the Watch Series 6 on its website, but it's still available via the following third-party retailers in the UK. There are some useful discounts, too:

On contract, here's where you can pick one up in the UK:

  • O2 - 44mm (£20 per month with no upfront cost for unlimited data), 40mm no longer available
  • EE - 40mm (from £24 per month with no upfront cost for unlimited data), 44mm out of stock

In the US, it's available contract-free via the following:

  • Amazon - refurbished models only from $325 (40mm), $366.74
  • Best Buy - from $399 (40mm), $429 (44mm) - Series 7 models often appear first in search
  • Walmart - from $349 (40mm), $399 (44mm) - only cellular models available
  • Target - from $399.99 (40mm), $429.99 (44mm)

Check out more great deals below:

1. Apple Watch Series 6 (44mm, GPS + Cellular) - Refurbished "Good"

From: Music Magpie

Was: £509

Now: £244.99  (£264 off)

Music Magpie has a stunning offer on the 44mm Watch 6 (Cellular) with £264 off!

2. Apple Watch Series 6 (44mm, Cellular) with Silver Milanese Loop

From: Amazon

Was: £749

Now: £562.87  (£185.13 off)

The most expensive Apple Watch 6 model now has a discount that outdoes the £150 Black Friday saving!

3. Apple Watch Series 6 (44mm, Cellular, Stainless Steel)

From: Amazon

Was: £749

Now: £562.87  (£186.13 off)

Save an incredible £186 off the stainless steel Apple Watch 6 with cellular connectivity. 

4. Apple Watch Series 6 (44mm, cellular)

From: Amazon

Was: £509

Now: £329  (£180 off)

Save £180 on the 44mm Watch 6 with cellular connectivity from Amazon. It's the lowest price we've seen for this variant.

5. Apple Watch 6 (40mm, Cellular) - Refurbished

From: MusicMagpie

Was: £479

Now: £254.99  (£224 off)

This refurbished Watch Series 6 40mm, in "Good" condition, saves you £224 off the original price thanks to Music Magpie's Winter Sale. MusicMagpie offers a 14-day money-back guarantee and a 12-month warranty. Delivery is free.

If you trade in your old devices, books, or DVD/CDs, you can get even more money off this Apple Watch. 

6. Apple Watch Series 6 (40mm)

From: John Lewis

Was: £379

Now: £279  (£100 off)

It cost £379 when new, so this is a generous saving; bearing in mind that the Series 7 does not represent a huge step forward, making this an excellent at under £300. It's a better deal than the Black Friday price of £289.

7. Apple Watch Series 6 (44mm, cellular, Stainless Steel) - Refurbished

From: Music Magpie

Was: £699

Now: £389.99  (£309 off)

The Stainless Steel, 44mm cellular Apple Watch 6 is the most premium option you can buy - but not if you buy refurbished from MusicMagpie, where it currently costs less than £400. 

8. Apple Watch Series 6 (40mm, Cellular)

From: Amazon

Was: £479

Now: £415.97  (£63 off)

Save £63 on the 40mm Apple Watch 6 with GPS + Cellular connectivity. There's also £180 off the 44mm option.

9. Apple Watch Series 6 (GPS + Cellular, 44mm)

From: Walmart

Was: $429

Now: $379  ($50 off)

US shoppers can save $50 on the 44mm Apple Watch 6 with GPS and Cellular from Walmart in its holiday sales. The retailer had $100 off over Cyber Monday, but $50 off is still a welcome saving.

10. Apple Watch Series 6 (40mm, GPS) - Renewed

From: Amazon

Was: £379

Now: £301  (£78 off)

Save £78 on the 40mm Watch 6 with GPS from Amazon when you buy renewed.

11. Apple Watch Series 6 (40mm, Cellular, refurbished)

From: Apple Refurbished Store

Was: £479

Now: £369  (£110 off)

With the Apple Watch Series 7 now on sale, Apple has begun selling refurbished models of the last-gen but still capable Apple Watch Series 6 via its Refurb Store. Get £110 off the 40mm variant of Series 6 complete with cellular connectivity. 

12. Apple Watch Series 6 (44mm, cellular) with 4GB data

From: EE

Now: £26 per month

EE only has a few of the Apple Watch 6 with Cellular in stock. If you want to reduce your monthly cost for 4GB data, you can opt for the £24 per month deal with a £30 upfront cost. Keep in mind these are paired plans, so you'll need to have a handset on EE to begin with.

13. Apple Watch Series 6

From: Vitality

Now: Included with qualifying health insurance plans  (Free if health target reached)

If you're looking for private health insurance, business health insurance or life insurance, you can now get an Apple Watch 6 with your plan from a £37 deposit. If you hit 160+ Vitality activity points a month, there’s nothing more to pay.

Keep in mind, there's a minimum premium of £45 per month for life insurance on a 36-month term.

How much did the Apple Watch Series 6 cost at launch?

At launch, the Apple Watch Series 6 started at £379 for GPS-only models, but how much you'll pay depends on a combination of size, connectivity and watch strap. Here are the baseline prices:

  • Apple Watch Series 6 (40mm): £379 / US$399 / AUD$599
  • Apple Watch Series 6 (44mm): £409 / US$429 / AUD$649

The price jumps up an additional £100 if you’re interested in cellular connectivity. It’s worth noting that you’ll likely also have to pay an additional monthly cost for cellular connectivity, although just how much depends on the network provider you sign up to.

  • Apple Watch Series 6 (40mm, cellular): £479 / US$499 / AUD$749
  • Apple Watch Series 6 (44mm, cellular): £509 / US$529 / AUD$799

If you're looking for something significantly more affordable, why not consider the mid-range Apple Watch SE or the entry-level Apple Watch Series 3? If you’re not heavily invested in the Apple ecosystem, there are plenty of great smartwatch deals available throughout the year.

Should I buy refurbished?

With big Apple Watch Series 6 still relatively rare, the only place you'll see bigger discounts is on refurbished models. Some might see this as another word for 'second hand', but in reality many of these devices have barely been used at all.

Remember, if a product has been used for demonstration purposes or returned as an unwanted gift, retailers must classify them as 'refurbished' despite looking and performing just like new. It's true that there are situations where a fault has been fixed, so it's worth checking the description for any device you're considering buying. 

There are two key places to go if you're looking for a refurbished Apple Watch. The first is the Apple Refurbished Store, with devices refurbished to an excellent standard. MusicMagpie is a great alternative though, and typically offers a greater range to choose from. 

See more in our guide to refurbished tech. Interested in more great offers? Check out our round-up of the best smartwatch deals right now.