The Apple Watch Series 6 is over a year old now, but it's still one of the best smartwatches you can buy. A combination of premium hardware and excellent software make for a winning combination, especially on the new watchOS 8. 

It might have been replaced as Apple's flagship wearable by the Series 7, but there are only a handful of differences between the two. Unless you value a slightly more durable build or a curved-edge display, the Series 6 will probably still provide everything you're looking for.

It's also where you'll see most of the big discounts now, especially once its successor goes on sale. Here are the best deals in the UK this October.

How much does the Apple Watch Series 6 cost?

At launch, the Apple Watch Series 6 started at £379 for GPS-only models, but how much you'll pay depends on a combination of size, connectivity and watch strap. Here are the baseline prices:

  • Apple Watch Series 6 (40mm): £379 / US$399 / AUD$599
  • Apple Watch Series 6 (44mm): £409 / US$429 / AUD$649

The price jumps up an additional £100 if you’re interested in cellular connectivity. It’s worth noting that you’ll likely also have to pay an additional monthly cost for cellular connectivity, although just how much depends on the network provider you sign up to.

  • Apple Watch Series 6 (40mm, cellular): £479 / US$499 / AUD$749
  • Apple Watch Series 6 (44mm, cellular): £509 / US$529 / AUD$799

If you're looking for something significantly more affordable, why not consider the mid-range Apple Watch SE or the entry-level Apple Watch Series 3? If you’re not heavily invested in the Apple ecosystem, there are plenty of great smartwatch deals available throughout the year.

Best Apple Watch Series 6 deals

As you might expect, the Watch Series 6 is available to buy directly from Apple. Discounts from the company are rare, though, so you'll still pay at least the £379/US$399 starting RRP. However, it's often cheaper via the following third-party retailers:

  • Amazon - from £378.99 (40mm), £389 (44mm)
  • Currys PC World - from £379 (40mm), £389 (44mm), up to 5 months' Apple Music, Apple Arcade and Apple News+ free
  • John Lewis - from £379 (40mm), £389 (44mm)
  • Very - from £379 (40mm), £409 (44mm)
  • Argos - from £379 (40mm), £409 (44mm)

The cellular model is also available on contract via the following networks:

  • Vodafone - from £20.50 per month with no upfront costs
  • O2 - from £19.50 per month with no upfront costs, plus 3 months' Apple Fitness+ free
  • EE - from £28 per month (new) with no upfront costs, plus 3 months' Apple Fitness+ free

Check out more great deals below:

1. Apple Watch Series 6 (44mm, GPS + Cellular) - Refurbished

From: BT Shop

Was: £509

Now: £399  (£110 off)

This refurbished Apple Watch 6 with cellular connectivity has over £110 off as a part of the BT Shop's Big Tech Sale. BT has listed it as returned stock that's still sealed in the box making it an even more appealing deal. See our full coverage.

2. Apple Watch Series 6 (44mm, Cellular)

From: Amazon

Was: £509

Now: £438.94  (£70 off)

Save £70 on the 44mm Watch 6 with cellular connectivity!

3. Apple Watch 6 (40mm, Cellular) - Refurbished

From: MusicMagpie

Was: £479

Now: £301.50  (£177 off with SPOOKY10)

This refurbished Watch Series 6 40mm, in "Good" condition, saves you £177 off the original price when you use the code SPOOKY10 at checkout. MusicMagpie offers a 14-day money-back guarantee and a 12-month warranty. Delivery is free.

If you trade in your old devices, books, or DVD/CDs, you can get even more money off this Apple Watch. 

4. Apple Watch Series 6 (40mm, Cellular)

From: Amazon

Was: £479

Now: £415.97  (£63.03 off)

Save over £60 on the 40mm Apple Watch 6 with GPS + Cellular connectivity. There's also £70 off the 44mm option.

5. Apple Watch Series 6 (GPS + Cellular, 44mm)

From: Walmart

Was: $429

Now: $379  ($50 off)

US shoppers can save $50 on the 44mm Apple Watch 6 with GPS and Cellular from Walmart

6. Apple Watch Series 6 (40mm, GPS) - Renewed

From: Amazon

Was: £379

Now: £309.95  (£69 off)

Save £69 on the 40mm Watch 6 with GPS from Amazon when you buy renewed.

7. Apple Watch 6 (GPS + Cellular, 40mm) - Refurbished

From: Apple Refurbished Store

Was: £479

Now: £369  (£110 off)

With the Apple Watch Series 7 now on sale, Apple has begun selling refurbished models of the last-gen but still capable Apple Watch Series 6 via its Refurb Store. Get £110 off the 40mm variant of Series 6 complete with cellular connectivity. 

8. Apple Watch Series 6 (44mm)

From: Amazon

Was: £409

Now: £349  (£60 off)

Get £60 off the 44mm variant of Apple's latest and greatest Series 6 smartwatch with a matching Sport Band. ECG and blood oxygen sensors are the latest additions to the Apple Watch's already stellar feature set.

If it sells out at Amazon, it's also on sale with £20 off at John Lewis, complete with an extended two-year warranty. 

9. Apple Watch Series 6 (44mm, cellular) with 4GB data

From: EE

Now: £30 a month

EE only has a few of the Apple Watch 6 with Cellular in stock. If you want to reduce your monthly cost for 4GB data, you can opt for the £28 per month deal with a £30 upfront cost.

10. Apple Watch Series 6

From: Vitality

Now: Included with qualifying health insurance plans  (Free if health target reached)

If you're looking for private health insurance, business health insurance or life insurance, you can now get an Apple Watch 6 with your plan from a £37 deposit. If you hit 160+ Vitality activity points a month, there’s nothing more to pay.

Keep in mind, there's a minimum premium of £45 per month for life insurance on a 36-month term.

When is Black Friday 2021? - Should you wait for a better deal?

Black Friday arrives on Friday 26 November this year, followed by Cyber Monday on 29 November, which leads to the question: should you wait until then for a better deal?

Yes, and no. If you urgently need a new tablet or laptop now and you see a stellar discount on the Apple Watch Series 6 today, it's easy: pick it up. If you have the luxury of waiting until November, however, it may pay off.

There's no need to wait for 26 November itself, of course. In the past, the biggest and best Black Friday deals were typically reserved for the big day, but now deals appear all through November and sometimes, as early as October. Apple Watches have been discounted during Black Friday season, but there are no guarantees.

If you see dramatic Black Friday discounts before 26 November, just go for it! Some retailers that hold pre-Black Friday sales also promise that prices won't go any lower on Black Friday itself and offer to refund customers back the difference if it does.

We're answering all your Black Friday-related questions here
See the best deals across the web today

Should I buy refurbished?

While Apple Watch Series 6 prices set to remain at or near full price for the foreseeable future, the only place you'll see bigger discounts is on refurbished models. Some might see this as another word for 'second hand', but in reality many of these devices have barely been used at all.

Remember, if a product has been used for demonstration purposes or returned as an unwanted gift, retailers must classify them as 'refurbished' despite looking and performing just like new. It's true that there are situations where a fault has been fixed, so it's worth checking the description for any device you're considering buying. 

There are two key places to go if you're looking for a refurbished Apple Watch. The first is the Apple Refurbished Store, with devices refurbished to an excellent standard. MusicMagpie is a great alternative though, and typically offers a greater range to choose from. 

See more in our guide to refurbished tech

What’s new with the Apple Watch Series 6?

When it comes to the Apple Watch Series 6, the headline new feature is the addition of a blood oxygen sensor, utilising LEDs and sensors to measure the colour of your blood to provide an accurate O2 level reading. It goes beyond simply measuring though; Apple aims to help manage asthma and heart complications with the feature, and possibly even alert COVID-19 sufferers to low blood oxygen levels.

Alongside the blood oxygen sensor, you’ll find an upgraded S6 chipset for a 20% boost in performance and a range of new customisable watch faces too. There are also new Blue and Product RED colour options available for those bored of the muted colour options available on Apple’s smartwatch range until now.

The Watch Series 6 is regularly discounted, but Apple is expected to debut the Watch Series 7 later this year. Rumoured upgrades include a potential design overhaul, MicroLED display and blood glucose monitoring, but the current-gen model will continue to be supported for a few years.

On the non-Apple front, you’ve also got the premium Samsung Galaxy Watch 3 to consider. It's not necessarily cheaper than the Series 6, starting at £399 for the 41mm model, but it’s a viable alternative for Android and iOS users.

Interested in more great offers? Check out our round-up of the best smartwatch deals right now.