With the iPhone 12 getting its own special October event in 2020, the main focus a month earlier was the Apple Watch and iPad.
One of the big new products announced was the Watch Series 6, Apple's latest flagship wearable. It offers new health-focused hardware, a faster processor, new colour options and more, although the mid-range Apple Watch SE may tempt the more budget-conscious.
The Series 6 went on sale shortly after launch, and we've seen a quite a few useful discounts in the months since. We'll also keep an eye on stock, with the watch likely to remain in demand until a successor is announced.
How much does the Apple Watch Series 6 cost?
At launch, the Apple Watch Series 6 started at £379 for GPS-only models, but how much you'll pay depends on a combination of size, connectivity and watch strap. Here are the baseline prices:
- Apple Watch Series 6 (40mm): £379 / US$399 / AUD$599
- Apple Watch Series 6 (44mm): £409 / US$429 / AUD$649
The price jumps up an additional £100 if you’re interested in cellular connectivity. It’s worth noting that you’ll likely also have to pay an additional monthly cost for cellular connectivity, although just how much depends on the network provider you sign up to.
- Apple Watch Series 6 (40mm, cellular): £479 / US$499 / AUD$749
- Apple Watch Series 6 (44mm, cellular): £509 / US$529 / AUD$799
If that’s a little too pricey, why not consider the mid-range Apple Watch SE or the entry-level Apple Watch Series 3? If you’re not heavily invested in the Apple ecosystem, there are plenty of great smartwatch deals available throughout the year.
Best Apple Watch Series 6 deals
As you might expect, the Watch Series 6 is available to buy directly from Apple. Discounts from the company are rare, though, so you'll still pay at least the £379/US$399 starting RRP. However, it's often cheaper via the following third-party retailers:
- Amazon - from £378.99 (40mm), £408.99 (44mm)
- Currys PC World - from £379 (40mm), £379(44mm), up to 5 months' Apple Music, Apple Arcade and Apple News+ free
- KRCS - from £371.42 (40mm), £400.82 (44mm), out of stock models expected back within 1-2 weeks
- John Lewis - from £379 (40mm), £409 (44mm), up to 6 months' Apple Fitness+ free
- Very - from £379 (40mm), £409 (44mm)
- Argos - from £379 (40mm), £409 (44mm)
The cellular model is also available on contract via the following networks:
- Vodafone - from £20.50 per month with no upfront costs
- O2 - from £19.50 per month with no upfront costs, free pair of Beats Flex earbuds until 7 July
- EE - from £28 per month with £30 upfront (only 44mm model in stock), 3 months' Apple Fitness+ free
Check out more great deals below:
1. Apple Watch Series 6 (44mm, Cellular)
Now: £424.17 (£84.83 off)
Save £83 on the latest Apple Watch over at Amazon. It's the biggest discount we can see at the moment on this model.
2. Apple Watch Series 6 (40mm, Cellular)
Now: £399.17 (£79.83 off)
Prime Day might be over, but you can still save £79 on the 40mm Apple Watch 6 with GPS + Cellular connectivity. There's also £83.83 off the 44mm option.
3. Apple Watch Series 6 (GPS + Cellular, 44mm)
Now: $369.55 ($59.45 off)
US shoppers can save nearly $60 on the 40mm Apple Watch 6 with GPS and Cellular from Walmart
4. Apple Watch Series 6 (40mm, GPS)
From: BT Shop
Now: £358.99 (£20 off with APPLE6WATCH20)
This model has £50 off for Prime Day 2021, but you can still get £20 off the 40mm Watch 6 with GPS from the BT Shop with code APPLE6WATCH20.
5. Apple Watch Series 6 (40mm, Cellular) with Unlimited Data
Now: £14.50 per month for O2 customers
O2's Apple Watch Series 6 deal is the cheapest of all the networks, with no upfront cost and £14.50 per month for the first 6 months. After that, it increases to £19.50 which is still a great price. You do need to have an O2 iPhone contract in order to get this deal, though.
6. Apple Watch 6 (GPS + Cellular, 44mm) - Refurbished
Now: £384.99 (£124 off)
MusicMagpie is one of our top choices when it comes to refurbished resellers. Pick up the brand new Watch 6 marked in a "Very Good" condition with £124 off the RRP. You also get a 12-month warranty and free delivery.
7. Apple Watch 6 (40mm, Cellular) - Refurbished
Now: £394.99 (£84.01 off)
This refurbished Watch Series 6 40mm, in Pristine condition, saves you £84 off the original price. MusicMagpie offers a 14-day money-back guarantee and a 12-month warranty. Delivery is free.
If you trade in your old devices, books, or DVD/CDs, you can get even more money off this Apple Watch.
8. Apple Watch Series 6 (40mm, cellular)
Now: From £13.50 per month, £0 upfront
You can get the cellular version of the brand new Series 6 Apple Watch from Vodafone for £13.50 per month and no upfront cost (36 month term), but you need to have an iPhone with a Vodafone contract, so this deal won't work for everyone. This is the smaller 40mm version. The 44mm option is available for £21.50 per month with no upfront cost.
9. Apple Watch Series 6 (40mm)
Now: £371.41 (£7.59 off)
Get free next day delivery on the Watch 6 40mm with GPS – cheaper than buying directly from Apple.
10. Apple Watch Series 6 (40mm, cellular)
Now: £28 a month
Similarly, EE has a deal like Vodafone's that required a paired EE iPhone, but it's not as cheap as the Vodafone option.
11. Apple Watch Series 6 (40mm, Cellular)
Now: £454.99 (£24 off)
Costco is offering £24 off the 40mm GPS + Cellular variant of the latest Apple Watch - the catch is that you'll need a Costco account to take advantage of the deal. There's also £24 off the 44mm GPS + Cellular option.
12. Apple Watch Series 6
Now: Included with qualifying health insurance plans (Free if health target reached)
If you're looking for private health insurance, business health insurance or life insurance, you can now get an Apple Watch 6 with your plan from a £37 deposit. If you hit 160+ Vitality activity points a month, there’s nothing more to pay.
Keep in mind, there's a minimum premium of £45 per month for life insurance on a 36-month term.
Should I buy refurbished?
While Apple Watch Series 6 prices set to remain at or near full price for the foreseeable future, the only place you'll see bigger discounts is on refurbished models. Some might see this as another word for 'second hand', but in reality many of these devices have barely been used at all.
Remember, if a product has been used for demonstration purposes or returned as an unwanted gift, retailers must classify them as 'refurbished' despite looking and performing just like new. It's true that there are situations where a fault has been fixed, so it's worth checking the description for any device you're considering buying.
There are two key places to go if you're looking for a refurbished Apple Watch. The first is the Apple Refurbished Store, with devices refurbished to an excellent standard. MusicMagpie is a great alternative though, and typically offers a greater range to choose from.
See more in our guide to refurbished tech.
What’s new with the Apple Watch Series 6?
When it comes to the Apple Watch Series 6, the headline new feature is the addition of a blood oxygen sensor, utilising LEDs and sensors to measure the colour of your blood to provide an accurate O2 level reading. It goes beyond simply measuring though; Apple aims to help manage asthma and heart complications with the feature, and possibly even alert COVID-19 sufferers to low blood oxygen levels.
Alongside the blood oxygen sensor, you’ll find an upgraded S6 chipset for a 20% boost in performance and a range of new customisable watch faces too. There are also new Blue and Product RED colour options available for those bored of the muted colour options available on Apple’s smartwatch range until now.
On the non-Apple front, you’ve also got the premium Samsung Galaxy Watch 3 to consider.
The Galaxy Watch 3 isn’t necessarily cheaper than the Series 6, starting at £399 for the 41mm model, but it’s a viable alternative if you’ve not got your heart set on Apple’s official smartwatch.
It doesn’t offer the notification integration or Siri support of the Apple Watch, but the sleek circular design, great fitness tracking capabilities, standalone apps and rotating bezel should be enough to tempt some dedicated iPhone fans. We gave it 4.5 stars in our review and used it with an iPhone, which says a lot about what the Galaxy Watch 3 has to offer.
Interested in more great offers? Check out our round-up of the best tech deals right now.