Big retail sale events are a great time to get a new TV and Amazon Prime Day is a, er, prime example. We’ve been shopping the sale for you to find the best deals on 4K smart TVs and more.
Prime Day takes place on 12 and 13 July, not a strict 24-hour period, and Amazon is offering plenty of great deals on TVs of all types and sizes. You’ll find our hand-picked deals below which we’ll keep updated.
You might also see the odd deal from a rival retailer as many will be holding rival Prime Day sales, too.
We don’t want you to miss out on a bargain after all but note that Prime Day deals are exclusive to Amazon Prime members. If you’re not a member yet then it costs $14.99/£7.99 per month, or $139/£79 per year, although you might be able to get a 30-day free trial to access the deals for nothing.
We’re also rounding up the best Amazon Prime Day deals overall so you don’t miss the biggest bargains. And for everything Prime Day-related, check out our designated Prime Day hub.
Not sure which TV to buy? Check out the best TVs on the market right now.
Best Prime Day TV deals in the US
Amazon Fire TV 4-Series

4K smart TVs don’t get much cheaper than this and for under $200 you can get this 2021 model in 43in with HDR, Alexa, Dolby Digital Plus and more.
There’s also 45% off the 50- and 55in models, saving you up to $235 if you need a larger screen.
Hisense U6 Series 50in

Amazon has dropped the price of this Hisense even further. This 4K smart TV is even the latest 2022 model complete with Quantum Dot QLED, Fire TV and Dolby Vision.
Pioneer LED 4K Fire TV

If you want a large 4K TV with Fire TV streaming software without breaking the bank then this LED model from Panasonic has 40% off.
You can also save $120 on the 43in model.
LG NanoCell 90 (86in)

If you’re looking for a huge TV then this NanoCell model in an 86in size has almost $1,000 off for Prime Day.
LG offers 4K LED technology with a 120Hz refresh rate and access to plenty of streaming services such as Netflix, Prime Video and Hulu.
Samsung The Frame 43in 4K TV

The Frame TV from Samsung is something a little different, as its slim design and ‘Art Mode’ allows it to be used as a picture gallery, fitting in seamlessly with your surroundings. $50 off is a great deal.
Best Prime Day TV deals in the UK
Samsung AU8000 Crystal UHD TV

Samsung’s popular Crystal UHD range offers smart TVs for affordable prices but Prime Day means they are super cheap.
This 55in is 51% off and you can get £500 off the even bigger 65in size.
Xiaomi F2 Fire TV

Xiaomi’s brand new telly with Fire TV built-in is in the Prime Day sale with £100 off the smallest 43in size.
You can also save the same amount off the 50 and 55in models.
Samsung Q65B QLED

If you’ve been waiting to buy one of Samsung latest QLED TVs then now is your chance.
Amazon has dropped the price of the Q65B by £150 for this 43in but the other sizes are also on sale – saving of up to £380.
LG C2 OLED TV

LG’s 2022 OLED TV is now at its cheapest price yet thanks to Curry’s rival Prime Day sale. We rated it 9/10 in our full review.
You can also save £400 on the 55- and 65in models.
Philips 55in OLED706

There’s a huge 37% off this 65in OLED smart TV from Philips getting you high-end picture quality as well as things like 3-sided Ambilight for under £900.