How to Elevate Customer Experience with High-Speed Wi-Fi Networks
Read how small-midsize businesses can deliver a better customer experience with Aruba Instant On’s easy to install Wi-Fi networking technology.
It’s no secret that most of us are always online, all the time. And because of the shift of our everyday work – and life – online, small businesses (SMBs) need to provide customers with a high-speed experience that allows them to compete with enterprise-grade Wi-Fi found in larger businesses.
These days, customers are doing more than just the browsing the web, checking social media and sending emails on a single device.
Rather, they are increasingly using multiple devices for various activities that demand a fast, reliable connection across all their platforms. For instance, a customer visiting a café might be checking emails on their phone while running a video call on their laptop. They might even bring a tablet along to read their favourite book once they’re finished with work.
Providing a single, high-end Wi-Fi network that can seamlessly handle all these tasks can help your small business improve customer experience, which in turn could help you grow. You might be surprised to learn that 90% of customers would be happy to pay more for service or product, so long as have an excellent experience while using it. That’s according to a report from
Of course, having top notch Wi-Fi isn’t only great news for customers. It also benefits your employees. They can use payment terminals, printers and other wireless devices without any lag, allowing your employees to work quickly and efficiently.
However, many small businesses are limited in terms of IT staff and expertise. Maintaining current IT equipment and upgrading to new systems that are two of the biggest IT challenges for SMBs, according to a recent study from
Techaisle. But this is where Aruba Instant On can help, making it far easier to upgrade networking equipment in mere minutes without requiring lots of technical knowledge.
There’s also the fact that many small businesses simply can’t afford to employ a dedicated IT manager and using third-party help on an ad-hoc basis is also expensive. Plus, it means an inevitable waiting time before any issues can be fixed.
Again, that’s where Aruba comes in. Aruba’s Instant On wireless products are designed specifically for SMBs, providing:
• Easy setup: The equipment can be set up be anyone, even if they have no technical knowledge.
• Better performance: Super-fast Wi-Fi allows customers to use the internet and staff to do their jobs with no slow-down.
• Simple and secure management: SMBs can control and manage devices connected to the network using a convenient smartphone app.
Aruba’s range of managed switches and wireless access points will also provide security protection for connected devices, which means peace of mind.