Sony is one of the leading makers of TVs, cameras and games consoles, but it’s struggled to make an impression when it comes to smartphones.
The Japanese company accounts for a tiny percentage of the global smartphone market, while
market research from IDC and other companies continues to bundle it into the ‘Others’ category.
However, there are no signs Sony has any plans to stop making phones. The company still has a core group of loyal fans, while simplified product lines have allowed it to focus on fewer products of (hopefully) higher quality.
Here’s how that translates to other key locations around the world:
12am PDT (US West)
3am EST (US East)
8am BST (UK)
12.30pm IST (India)
5pm AEST (Australia East)
It’s not clear exactly how long the event will last, but it’s likely to be relatively brief. Sony launched three Xperia handsets in around 35 minutes last year.
How to watch the Sony Xperia launch live
Sony is livestreaming the event around the world on its official Xperia YouTube channel. We’ve embedded the video above, or head straight to
YouTube if you’d prefer.
There’s no indication it’ll be available to watch elsewhere, but the stream may be embedded into other websites.
What to expect from the Sony Xperia launch
Unlike many other phone makers, Sony only releases a few phones each year. That makes predicting which will be announced at its May event much easier.
But the company has also released a trailer for the event, which all but confirms we’ll be seeing the
Xperia 1 IV (Mark 4):
Sony might give it a new name, but make no mistake: this will be a successor to the
Xperia 1 III. Rumours suggest it’ll stick with the same core design and features, with upgrades including the
Snapdragon 8 Gen 1 chip, more RAM, a bigger battery and faster charging.
The whole event may be dedicated to the Xperia 1 IV, but a more likely scenario is that Sony’s more affordable handsets will also be unveiled. Specifically, we’re talking the
Xperia 5 IV and
Xperia 10 IV. A smattering of rumours gives a rough idea of what to expect from both phones.
It’s also possible we’ll see a follow-up to the budget
Xperia L4 from 2020. However, with no successor in 2021, it may have been cancelled entirely. One device we aren’t expecting to see is a new version of the
Xperia Pro-I, which only became available late last year.
However, there may be a significant delay between announcement and release once again. Sony’s main phones from last year didn’t go on sale for several months after the April event.
As the resident expert on Windows, Senior Staff Writer Anyron’s main focus is PCs and laptops. Much of the rest of his time is split between smartphones, tablets and audio, with a particular focus on Android devices.