Snapchat has launched Snap Minis, app experiences within the Snapchat app that other developers can use to bring their products or services to the platform.
The pick of the bunch is from Headspace, the popular meditation app. The format is inspired by the coronavirus pandemic and is designed to encourage friends to meditate and practice mindfulness together when it might be a little awkward to suggest it in the first place.
But Snap also
said that its own research shows that Snapchatters often deal with stress, anxiety, depression and other states by turning first to friends. With the guided mini-meditations in the Headspace Snap Mini, Snap said it hoped to “help demystify and destigmatize mental illness” when it first launched the partnership back in June.
A Snap spokesperson told The Verge, “we are putting resources front and center where Snapchatters already talk to their close friends, and we hope this new feature will provide a safe space for friends to practice mindfulness, and be able to send encouraging messages to positively boost friends in need.”
The Headspace Mini has six meditation sessions that range from three to six minutes long. In the Snapchat app you can find it by typing ‘Headspace’ into the search bar to meditate alone, tap the rocket icon when in a chat to meditate with friends. It’s also part of Snapchat’s Here For You search tool that was rolled out to help people deal with the stress of the pandemic.
There are three other Snap Minis launching called Let’s Do It (made by Snap to help friends make decisions), Predictions Master (a game) and Flashcards (virtual exam revision).
Henry is Tech Advisor’s Phones Editor, ensuring he and the team covers and reviews every smartphone worth knowing about for readers and viewers all over the world. He spends a lot of time moving between different handsets and shouting at WhatsApp to support multiple devices at once.